
Imagine yourself walking through the busy streets of Akihabara (or Akiba), Tokyo’s electronics and gaming haven (a.k.a. otaku central), when suddenly, a nerdy guy busts his way out of a dark alley and does a flip over a passer-by, with guards tailing him by only inches. Surprised? Welcome to “Akiba Stealth.”
In preparation for the November 20 Japanese release of the newest game in the Assassin’s Creed series, “Unity,” the creators, Ubisoft, came out with a promotional video, entitled “Akiba Stealth,” to get the attention of the Japanese fan base. The video is supposed to be a “real-life” Assassin’s Creed in Akihabara, lovingly dubbed “Ota-ssin’s Creed.” (Get it? Otaku + assassin… otassin. No?)
In case you are unfamiliar with the game series, I’ll give you a quick run-down that will help you understand the video a little better: Assassin’s Creed is a historical-fiction, action-adventure game where the player is from a long line of assassins and has to collect ancient artifacts before the rival group gets to them. The new release is the first of the series to allow for character customization– which, is cleverly added into the promotional video.
▼ They weren’t all so clever with their customized characters…
“Akiba Stealth” is set in present-day Akihabara and is focused on a group of seemingly random people who have been invited to take part in a game. Teaming up with iBeacon (a transmitter that signals the presence of an iOS7 user) and an exclusive app, players are sent to collect the “artifact” somewhere within the maze of electronics shops. The enemy comes in the form of security guards who quickly and efficiently nab the participants one by one.
▼ Oh, no! What will he do when faced against his enemy?
The hero of the video succeeds with his keen sense of “social stealth,” a term dubbed by the video game creators to encompass the idea of blending in seamlessly with everyday society, in this case, Akihabara; so he fits right in with his otaku outfit. His incredible acrobatic skills help a little too.
▼ Those are some sweet skills, otaku or not.
It’s definitely a fun concept in general, but bringing in athletic and cunning otaku into the spotlight makes it especially charming (and surprising). While Japanese viewers are raving, foreign viewers seem more excited about the concept than the execution of the video:
“They really need to make and release an app for everyone to use. It’d be fun … running around a city as if you were in the game hahahah”
“I too wish that Assassin’s Tag is a real game. “
“Akiba’s Sassin’s Creed: Uncaught and Unsightly”
“So basically the cops are chasing him because he stole a disco ball??? WTF….”
“Could’ve been done way better!!!!”
Perfectly done or not, it’s definitely catching the attention of the Japanese (potential) gamers. It’s also re-raising the discussion of whether there should be an Assassin’s Creed: Japan. However, the creators quickly shut down this idea, saying there are too many ninja games already. All I know is that I would love to play in a real-life game like this anywhere in the world, wouldn’t you?
Video/Images: YouTube (UBIJAPAN)
[ Read in Japanese ]



Upcoming Chinese drama criticized for copying video game series Assassin’s Creed
One of the hottest video games has some hilarious glitches
Landmark Akihabara arcade Adores is the latest Tokyo game center to go out of business
Fans farewell Akihabara’s iconic Sega building as anime poster removal begins
Anime song dance performance group Real Akiba Boys: combining the otaku life with street dancing
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
10 times to avoid traveling in Japan in 2026
Join the hordes of net users giggling at GIFs of sumo wrestlers performing comedic moves【Videos】
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Japan’s 10 best Ferris wheels for beautiful views, as chosen by travelers【Survey】
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Japanese travelers losing interest in Kyoto, top sightseeing spots slip behind Nara at peak season
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Anime and video game-inspired kimonos to show off your inner geek in traditional style【Pics】
Video game and anime themed leather wallets for all your video game and anime spending needs
Anime game girl helps make Tokyo ramen restaurant famous, chef becomes her fan
For-foreigners stamp rally begins in Akihabara, gives prizes for walking the otaku neighborhood
Tokyo Video Gamers, a new bar with free-to-play arcade games, opens in Akihabara
Akihabara saying goodbye to landmark as giant Sega arcade announces it’s closing for good
Game over as 33-year-old landmark arcade closes in Tokyo’s Akihabara district【Photos, video】
Video Games Live music concert to be streamed via Twitch from San Diego Comic Con
Akihabara arcades aren’t dead yet! New six-floor game center opens in Tokyo otaku quarter next month
Gigantic eight-floor anime figure shop skyscraper opening in Tokyo’s Akihabara this month
Akihabara’s otaku shrine celebrates PlayStation 5 launch with ethereal one-night event
Tokyo’s new Square Enix Cafe is open, and we just stuffed our faces at the video game eatery
Leave a Reply