
Okay, we know we’ve already introduced on our site countless Japanese treats which we think are irresistibly cute, but once again, we’ve found a little sweet something that we just had to share with you. Take a look at these lines of confectioneries sold by Japanese sweets maker Namikoshiken — they’re called the “Zoo” (dobutsuen) and “Aquarium” (suizokukan) series of sweet steamed buns, and when you see the confections, we think you’ll understand why.
Yes, the zoo and aquarium packages are a collection of animals and critters alright, and the only problem is that they just may look almost too cute to eat!
Namikoshiken’s “Zoo” packages consist of darling little steamed buns in the shape of various animals containing different fillings such as smooth sweet red bean paste (koshi-an) , unstrained whole sweet red bean paste (tsubu-an) and even Japanese-style strawberry paste. A package of 12 buns comes in a box like the one pictured below for 1,426 yen (US$12.02), and there are also packages of three and six buns available as well for 389 yen ($3.28) and 778 yen ($6.56) respectively.
▼The process of marking the buns and adding the ears is all done by hand.
▼Yup, the buns look cute up-close too.
▼They’re quite daintily small, about 3cm or just over an inch in diameter.
▼Here’s what the red bean paste inside looks like. By the way, did you notice there’s even an imaginary animal included in the Zoo package? The green bun with what looks like a star on the top of the head is a Japanese water imp (kappa).
And if they have a Zoo package, it’s only fitting that they have an Aquarium package too, right?
▼The Aquarium buns are available in an adorable package of 12 for 1,577 yen ($13.29) and come in the shape of various sea animals, from sea otters to whale sharks to …
▼… wait, what’s that in the middle? It’s … it’s a fried prawn! Okay, so the Aquarium package includes a non-animal too! Well, they all look delectable and they contain four different types of filling, the same two red bean pastes and strawberry paste as in the Zoo buns and chocolate paste in addition.
▼And just in case chocolate really happens to be your thing, they also have a “Premium Zoo” package of six buns all filled with rich chocolate paste, for 972 yen ($8.19)
▼Oooohh… look at that image of the melty chocolate filling!
Well, we think these buns are totally and unconditionally adorable, and if they taste even half as good as they look cute, they should be an absolute delight to eat! Unfortunately, Namikoshiken doesn’t deliver overseas, but if you’re in Japan, you can order the buns online from their page on Rakuten Ichiba. As much as we love real animals and sea creatures, we have to say, these sure look to be the sweetest zoo and aquarium in the world!
Source: Rakuten Ichiba Namikoshiken page (Japanese) via Gigazine (Japanese)
Top Image: Namikoshiken website
Inset images: Rakuten Ichiba Namikoshiken pagei











We steel our hearts and sample Namikoshiken’s too-cute-to-eat, aquarium-themed wagashi sweets
Nagoya-based Japanese-sweets maker wows the Internet and customers with cute animal-themed manju
These adorable animal cakes may be too cute to eat, but we’ll still try!【Photos】
Too-cute-to-eat Mickey and Minnie Japanese confections melt our heart!
Kyoto Aquarium serving up cute breads…and tadpole soup?
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Are Japanese convenience store sandwiches scamming us with their fillings?
Pizza Hut Japan’s new ie-kei ramen pizza is here and weird, but is it tasty too? [Taste test]
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Is this Japan’s most extreme cherry blossom viewing? Leap, cycle and climb through 2,500 sakura
Japanese restaurant serves meals to diners via a moving steam locomotive train
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Kyoto store makes embroidered badges, tests our knowledge of traditional Japanese sweets
Family Mart releases huge range of cute sweets for Cat Day in Japan
A truly “epic” tart — this fabulous edible tribute to Kirby is almost too cute to eat!
We tried making traditional Japanese sweets at home then had some fun with the leftovers
These cat-laden sweets are too cute to eat…but we still want to!【Photos】
Easter Egg desserts sold in Tokyo’s Joel Robuchon stores are almost too cute to eat
Scottish Fold Manju is the definition of too cute to eat!
Bird pastries at Tokyo’s Patisserie Swallow Tail are (almost) too cute to eat 【Pics】
Japanese squirrel sweets are an adorable autumn-only nerikiri treat【Photos】
Japanese Father’s Day present features business daifuku sweets on a crowded train
Eat your eyeballs! Japanese traditional confectioner offers line of eye-grabbing Halloween sweets
One Piece anime character now appears as Japanese wagashi tea ceremony sweet
Shiba Inu marshmallows from Japan may be too cute to eat, are definitely too soft to not squeeze
Eating all the cat treats at Japanese convenience store Family Mart
Japanese cake becomes a hit with foreign tourists, but is it worth the hype?
Family Mart becomes Family Nyart with new range of sweets for Cat Day in Japan