
The monarch of milky munchies has managed to mix mille-feuille with all manner of classic Japanese treats!
Ah, the mille-fueille. A beautiful French pastry, with a name that literally means “thousand-leaf” – referring to its bountiful flaky layers of pastry, alternated with decadent pastry cream. Japan is a dedicated fan of the mille-fueille, so much so that the style has branched out into pizza crusts and even tonkatsu.
Confectionary company Fujiya has innovated another use for the mille-fueille, and on March 4 they released it into the world as part of their restaurant menu: the Mille-Fueille Burger.
▼ It’s sweet, don’t worry.
ミルフィーユバーガー🍔
— 不二家蓮田店のこころ (@FujiyaHasuda) March 4, 2019
本日からの新商品です。
こちらはミルフィーユなので、サクサクのパイでクリームを挟んでおります♬
当店人気商品のパイシューとは、また違う食感です。
是非是非お試し下さいませ💕#ポロポロと落ちるパイが難点#パイシューも出します#こちらは工場製品なので数量限定 pic.twitter.com/xsoGuxqKkQ
Fujiya has a reputation for sweets, especially those of the milky, creamy kind. One of their most famous products is even called Milky and comes with its own adorable mascot. She’s called Peko, and she greeted our Japanese-language reporter K. Nagahashi when he went to taste test these new burgers for himself.
▼ Looking stylish!
The Mille-Fueille Burger comes in three different flavors: Kumamoto Chestnut, Tokachi Red Bean and Amaou Strawberry. Nervous that one or more might sell out, Nagahashi called ahead to reserve one of each.
▼ Each one can be purchased for 300 yen (US$2.68).
With one of each of these confectionery concoctions before him, Nagahashi observed: “Looks kinda like a cream puff fused with a hamburger.”
Now, let’s engage our makeshift VR so that you can imagine you’re Nagahashi taking a bite.
▼ Mmm, delicious!
The burger is light to hold, though the pastry crust is hard enough to keep everything stable. After one bite, Nagahashi declared the burger “deeeeeeeeeeeelicious” and added “this is a dangerous sweet to have around. I could eat them one after the other, no problem.”
The cream was sweet, though not enough to be cloying, and it paired nicely with the flavor of each of the three ingredients. When combined with the irresistible crunch of the mille-fueille “burger buns” it was a taste sensation for the ages!
▼ The Kumamoto Chestnut Mille-Fueille Burger
Between the three flavors, he was truly in fusion-food heaven. The chestnut cream had an aroma just bursting with autumnal deliciousness, while the soothing taste of Tokachi red bean paste had a more mellow note.
▼ The Tokachi Red Bean Mille-Fueille Burger
Last, but certainly not least, was the Amaou Strawberry Mille-Fueille Burger. Amaou Strawberries are named for their sweetness (a), their roundness (ma) and large size (ou), and they were showcased beautifully here, set against a backdrop of sweet (but not too sweet!) whipped cream.
▼ The Amaou Strawberry Mille-Fueille Burger
▼ The masters of Milky have done it again! Perfectly smooth cream!
Nagahashi then promptly entered a sweet daze of munches and milky cream, of flaky crust and fabulous flavors, and when he emerged from it all three of the burgers were gone…save for a smattering of crumbs around his mouth. We’ll take that as a seal of approval.
Don’t forget Fujiya has all manner of yummy treats besides limited French-inspired buns like these. Most notably, they’re the creators of the tasty Country Ma’am brand of cookies (and its drinkable form), and the inexpensive Look chocolate bar. Bon appetit!
Images © SoraNews24










Tasting McDonald’s Japan’s new Milky “Taste of Mummy” collection
We investigate 7-Eleven’s new Crunchy Chocolate Mille Crêpes Cake, shiver with decadence
Japan’s Whipped Cream Burger is a fistful of sweet dairy and a mouthful of complete honesty
Japan now has sweet onigiri cakes and they’re absolutely delicious
Tasting Starbucks Japan’s new autumn Frappuccino, created around the theme of “Our Harvest Table”
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
99-year-old woman rescued while attempting to climb Mt. Fuji
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Eight great words for talking about summer in Japan in Japanese
Starbucks Japan adds a new summer Frappuccino to the menu, but is it as refreshing as it looks?
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Starbucks Japan’s new cake Frappuccino brings sunshine to our taste buds
Starbucks Japan new Nyu Frappuccino: An old-school throwback that reminds us of Osaka【Taste test】