
When Steve Jobs showed up at the San Francisco airport at the age of 19, his parents didn’t recognize him.
Jobs, a Reed College dropout, had just spent a few months in India.
He had gone to meet the region’s contemplative traditions — Hinduism, Buddhism — and the Indian sun had darkened his skin a few shades.
The trip changed him in less obvious ways, too.
Although you couldn’t predict it then, his travels would end up changing the business world.
Back in the Bay Area, Jobs continued to cultivate his meditation practice. He was in the right place at the right time; 1970s San Francisco was where Zen Buddhism first began to flourish on American soil. He met Shunryu Suzuki, author of the groundbreaking “Zen Mind, Beginners Mind,” and sought the teaching of one of Suzuki’s students, Kobun Otogawa.
Jobs met with Otogawa almost every day, Walter Isaacson reported in his biography of Jobs. Every few months, they’d go on a meditation retreat together.
Zen Buddhism, and the practice of meditation it encouraged, were shaping Jobs’ understanding of his own mental processes.
“If you just sit and observe, you will see how restless your mind is,” Jobs told Isaacson. “If you try to calm it, it only makes things worse, but over time it does calm, and when it does, there’s room to hear more subtle things — that’s when your intuition starts to blossom and you start to see things more clearly and be in the present more. Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It’s a discipline; you have to practice it.”
Jobs felt such resonance with Zen that he considered moving to Japan to deepen his practice. But Otogawa told him he had work to do in California.
Evidently, Otogawa was a pretty insightful guy.
When you look back at Jobs’ career, it’s easy to spot the influence of Zen. For 1300 years, Zen has instilled in its practitioners a commitment to courage, resoluteness, and austerity — as well as rigorous simplicity.
Or, to put it into Apple argot, insane simplicity.
Zen is everywhere in the company’s design.
Take, for instance, the evolution of the signature mouse:
It’s the industrial design equivalent of the enso, or hand-drawn circle, the most fundamental form of Zen visual art.
But Zen didn’t just inform the aesthetic that Jobs had an intense commitment to, it shaped the way he understood his customers. He famously said that his task wasn’t to give people what they said they wanted; it was to give them what they didn’t know they needed.
“Instead of relying on market research, [Jobs] honed his version of empathy — an intimate intuition about the desires of his customers,” Isaacson said.
What’s the quickest way to train your empathy muscles? As centuries of practitioners and an increasingly tall stack of studies suggest, it’s meditation.
When you take that into account, it’s easy to see that for Jobs, growing his business and cultivating his awareness weren’t opposing endeavors.
When he died, the New York Times ran a stirring quote about what he did for society: “You touched an ugly world of technology and made it beautiful.”
We can thank that time in India and on the meditation cushion for that beautiful, rigorous simplicity — one that sparked a design revolution.




Steve Jobs…manga hero???
Steve Jobs Much Better at Marketing than Cooking
iMakeover: Can a haircut turn Mr. Sato into Steve Jobs?
Famed educator says Steve Jobs, Bill Gates would have been ruined by Japanese education system
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Stay at a hotel with a bed for your plushie in Japan
A practical guide to freezing your boss’ hat in a block of ice [Photos]
Heavyweight ramen-style cheese fried chicken bowl appears in Tokyo, but is it genius or madness?
These Japanese contact lenses let you put anime characters on your eyes [Photos]
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
Time-lapse footage shows just how fast rebuilding in Kumamoto can go
Best burger in Tokyo? JB’s serves up a cheap craft burger that not a lot of people know about
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese airlines set to cut fuel surcharges for international flights in September and October
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japan now has human refrigerators inspired by Japanese vending machines
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】