
Toyota, being the largest, most internationalized of Japan’s automakers, tends to do a pretty decent job steering clear of picking car names that sound weird or shocking to non-Japanese consumers. Sure, its product lineup briefly included the Emina, but that only sounds gross if you’re too impatient to carefully read the letters in order.
Until now Toyota hasn’t had anything as unintentionally startling as the Mazda Bongo Friendee, Daihatsu Naked, or Nissan Fairlady. But if you’ve taken a look at Toyota’s Japanese website recently, you may have found yourself doing a double-take as you noticed one of its current offerings seems to share its name with a well-known jihadist rebel group.
Ladies and gentlemen, we give you the Toyota Isis.
In Toyota’s defense, it’s been selling the minivan since 2004, well before terrorist group ISIS rose to prominence. What’s more, the Japanese mass media generally refers to the group claiming responsibility for the recent execution of two Japanese hostages as either Islamic State, IS, or ISIL. Western news outlets, though, often refer to the group as ISIS, which is almost exactly what’s plastered on the rear-end of this seven-seater.
Look closely, though, and you’ll spot an important difference. Unlike the all-in-caps ISIS (which stands for Islamic State of Iraq and Syria), Toyota’s Isis isn’t an acronym. Instead, the car is named after ancient Egypt’s goddess of health, fertility, and wisdom: Isis.
▼ Who, since she isn’t wearing any shoes, would probably appreciate a lift.
Still, the recent deaths of their countrymen have much of Japan feeling acutely conscious of terrorism these days, sparking the following comments online.
“It’s like their car is an ad for a terrorist organization. Gotta do something about that.”
“All Toyota has to do is just change the name.”
“Redo the exterior and give it a new name. Something catchy, like ‘Ispam.’”
“Wasn’t Isis also the name of the evil goddess in level 10 of the old Xanadu computer game?”
This actually isn’t even the first time there’s been a car with the Isis moniker. Defunct British manufacturer Morris Motors also built and sold a car called the Isis from 1929 to 1931, and also during another brief stint in the 1950s.
▼ If you’re keeping score at home, this is the fourth non-terrorism Isis picture in this article.
Currently, Toyota’s Isis is only available in the Japanese domestic market, which as we said isn’t as familiar with the ISIS name as consumers in different countries. Hopefully, we’ll be living in a world at peace by the time the vehicle is due for a redesign, but if not, the carmaker may want to consider the advice proposed by one Internet user, which is to change the minivan’s name back to that of its predecessor, the Toyota Gaia.
Sources: J Cast News via Sonic Sokuho
Top image: Toyota
Insert images: Toyota, Wikipedia/Jeff Dahl, Wikipedia/Redsimon




New video claims one Japanese ISIS hostage killed, authenticity of video under investigation
Group of ISIS-inspired kids abuses, attempts to kill a goat as “practice for killing a person”
Toyota to Unveil Driverless Car at Consumer Electronics Show
Toyota builds an actual Initial D concept car, plus awesome manga artwork for it 【Photos】
ISIS strikes at the heart of Japan…by hacking F-League futsal club’s webpage
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
A Japanese dating app matched our bachelorette with a Buddhist monk, and she learned some things
Oh Boy, That’s Pretty Racist (Part Two): Japanese woman explains why Taiwanese girls suck
Shinjuku izakaya’s all-you-can-eat-and-drink plan is one of Tokyo’s best secret cheap eats
Starbucks Japan unveils Halloween Frappuccino for 2024, and it’s like drinking a magic spell
Is this the most relaxing Starbucks in Japan?
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Anime Spirited Away finds a new way to be beautiful with gorgeous traditional hanafuda card set
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Japanese Tumblr user drops hammer on debate of if Caucasian girl’s Japan-themed party was racist
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Honda readying a Fuel Cell Vehicle for buyers next year, just in time to challenge Toyota
Cool History Garage in Toyota’s massive car theme park warps you back to Japan’s 1960s【Video】
Breathe easy – Toyota redesigning Prius plug-in hybrid to double car’s all-electric range
Toyota’s official anime itasha car finds a home
Toyota’s dance craze contest invites you to Wakudoki your way to Tokyo【Video】
Hugh Jackman stars, sings J-pop cover, and speaks Japanese in ads for Toyota【Videos】
Terrorists release third video of Japanese hostage, say it will be his last
Toyota’s wooden concept car serves as a time capsule for generations to come
The future is (kind of) here – Something not quite right with Toyota’s patent for a flying car
Toyota shifts otaku marketing into high gear with Vocaloid song, cosplay of car part girls 【Vids】
Toyota’s hydrogen fuel cell powered car ready for sale this December
Goodbye, Megaweb! Downtown Tokyo’s coolest car museum is closing for good【Photos】
Official Initial D/Toyota videos bring together and anime and real-life drift kings【Videos】
Toyota proposes a future where cars become pizza shops, hotels, and occasionally cars too
Toyota’s new Mark X car paints a picture that depicts its Japanese roots【Video】
Leave a Reply