
In an attempt to draw more visitors, Kobayashi City in Japan’s Miyazaki Prefecture has released a video to promote the natural beauty and appeal of the town. The ad features a French man, talking about the quirky yet charming nature of the locals and the beautiful environment the city has to offer. As he speaks, Japanese subtitles appear at the bottom of the screen, allowing those who don’t understand French to know what the man is saying.
But the last line of the ad is throwing many Japanese viewers for a loop, as it dawns on them that the man is not actually speaking French at all, but a local Miyazaki dialect.
The video begins with our French traveler mulling over some of the oddities he’s noticed since he began living in Kobayashi. How, for example, despite the lush and expansive forests surrounding the town, the town’s name literally means “small forest”. And how even though fresh spring water flows from the tap in every home, people still buy bottled water.
But it’s not all strangeness in Kobayashi, as our French guide has grown fond of the kindness and good hearts of the locals.
After all the years he has lived there, he notes, there is one thing he’s come to notice: that he has picked up on the local Nishimoro-ben, or Nishimoro dialect. It is only then that Japanese viewers come to realize that our narrator has in fact been speaking in Nishimoro-ben, and not French, throughout the entire video.
Yes, he was speaking Japanese! His French accent is certainly detectable, but if you are a speaker of French yourself, you would have noticed from the beginning that he is not speaking it at all. However, Nishomoro-ben is so different from hyoujungo (the “standard” Japanese spoken in Tokyo and surrounding areas, and the Japanese that is taught to foreigners learning the language) that it is almost like a completely different language.
Turning on the closed captions on the video will give you a dictation of the Nishimoro-ben he is speaking, so you can compare it to the standard Japanese.
For example, the line “この小林市は不思議なことだらけだ/Kono Kobayashi-shi wa fushigi na koto darake da”, which translates to “This Kobayashi City is full of little mysteries,” in Nishimoro-ben becomes: “小林ちゅうとはじょじょなとこじゃっちおや思たっどん/Kobayashi-chuu towa jojo na toko jacchi oya omotaddon“. It’s no wonder most Japanese viewers mistook it for another language completely!
If you do plan to take a trip to Miyazaki, however, there is no need to worry. Standard Japanese is spoken and understood throughout the whole country, so you don’t need to study a whole new dialect to get around!
Source: YouTube/小林市公式チャンネル, Japaaan Magazine
Images: YouTube/小林市公式チャンネル



New Miyazaki Pref. tourism ad gets laughs with the incomprehensible dialect of an ancient god
Inventor of instant ramen noodles appears as Japanese samurai in awesome new animated rap video
YouTube’s AI Japanese translation calls for Jimmy Kimmel’s death on his own show【Video】
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
Survey finds that one in five high schoolers don’t know who music legend Masaharu Fukuyama is
Family Mart’s Shibuya Cat Street shop hosts first-ever rescue cat photo exhibition for Cat Day
A look back on 40 years of Japanese schools banning stuff
We fulfill a childhood dream with giant wafers at the Hiratsuka Seika factory shop
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
This famous Princess Mononoke scene took almost two years to draw by hand!?【Video】
Tokyo Skytree turns pink for the cherry blossom season
Mr. Sato taste tests not only the original takoyaki, but its predecessor, radioyaki, in Osaka
Nine places where cat lovers in Japan can step up their devotion to worship
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says