
For students all around the world, the day of a big test is one of the most nerve-racking of the entire school year. And when you’re sitting for your university exam in Japan, it’s like the final step of a long journey after months of solo studying, endless reading and many sleepless nights.
The student’s journey to the final exam has now been beautifully captured in a unique two-minute commercial that features the most fitting of canvases: the humble school blackboard. While students around the country have shown us their amazing talent for creating chalk-based works of art on classroom blackboards, this commercial brings chalkboard art to life with a moving animation that will simply blow you away.
Produced for Calorie Mate—a brand of nutritional energy bar that provides dietary support for busy people on the go—this commercial took an incredible 2,632 hours to make and used 6,328 chalkboard art images to tell the story of one high school girl’s energy-sapping year as she works up to taking her university entrance exam. If you’ve ever had the chance to study or teach at a Japanese high school, the moments captured in the chalkboard animation will take you on a trip down a beautiful, cherry-blossom-lined memory lane.
The underlying strength of a student can be found in the support she receives from family, friends and teachers in the lead-up to the final test day. With a little help from the nutritional energy bar she keeps in her schoolbag, of course. Let’s take a closer look at some of the Japanese school moments that make this commercial so beautiful.
▼ Our hardworking student sits alone in the classroom after school, with only the billowing curtains and empty desks for company.
High school students in their third and final year of high school forgo their usual after-school club activities in order to devote all their time to studying. There’s no more time to have fun with classmates after school when you’ve got that final exam to think about!
▼ There is, however, always time to let out a girly squeal when your handsome crush walks by.
▼ The stress of rote-learning can often lead to angry outbursts at innocent family members.
▼ But a visit to the shrine and a few prayers for good luck is a great way for students to de-stress.
As an added bonus, the producers of the commercial have released a special behind-the-scenes video that reveals the process of making the chalk art designs and the artists who helped to create them.
The animated product was created with the help of projected images, a number of chalkboards and a whole lot of chalk.
To check out all the hard work that went into the project, take a look at the video below.
The beautiful images and nostalgic scenes almost make us want to go back to our teenage years and relive those special moments again!
Source: ITmedia
Top Image: YouTube/Otsuka Pharmaceutical Official Channel
Insert Images: YouTube/Otsuka Pharmaceutical Official Channel, YouTube/Otsuka Pharmaceutical Official Channel








Blackboard art contest produces entries that will take your breath away
Music video featuring the winners of blackboard art contest is “chalk” full of imagination【Video】
Hong Kong students use free time at school to draw stunning anime-inspired chalkboard art
Japanese teacher draws incredible blackboard chalk art to inspire class on sports day【Pics】
With adult responsibilities looming, Japanese teen lets loose with epic Frozen chalkboard art
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
The story of our reporter P.K. Sanjun’s heart attack
Kanji ice cream becomes a sell-out hit in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Suspected yakuza member arrested for having frequent flyer mile account
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Budding Japanese student artists impress us with chalkboard works of art
This is chalk?!? Yep, and it’s a touching Pokémon goodbye from a Japanese teacher to his students
Japanese high school students go viral with perfect Pixar logo performance 【Video】
Japanese school bids farewell to graduating students with amazing Naruto tennis court sand art
Second-year Japanese high school student creates amazingly realistic dioramas
Real-life Love Live? Japanese high school starting official idol club extracurricular activity
Buzzword Awards: Top 10 buzzwords used by Japanese high school girls in 2016
Japanese high school student shows how to recreate cute hairstyle from hit anime Your Name
Japanese man approaches high school girl on the street claiming to be husband in past life
It’s Japanese commercial time! Watch the best ads from 2017 in one glossy 4K video