
Are most bras too large or just uncomfortable for you? You may want to check out Feast and the upcoming line of My Melody and Kuromi lingerie!
It’s no secret that Sanrio is open to collaborating with just about anyone. While Hello Kitty is famous for being incapable of turning down a job offer, she’s not the only one whose face pops up in surprising places. This time, the adorable bunny My Melody and her clumsy rival Kuromi will be the ones showing up where least expect them: On lingerie!
シンデレラバスト向けランジェリーブランドfeastから、マイメロディ&クロミコラボの可愛過ぎる新作が登場♡
— ハヤカワ五味 (@hayakawagomi) November 25, 2015
おしりにはシッポも?!
12/6 12:00先行予約受付開始!#欲しい人はRT pic.twitter.com/1sscqYGXjN
According to the above tweet from Gomi Hayakawa, Feast CEO and fashion designer, her company will be releasing a new line of lingerie in collaboration with Sanrio. The designs will feature the faces of the cute rabbits My Melody and Kuromi and will be available for preorder online on December 6. Hayakawa also hints at possible tails on the “butts” of the panties, which might just be the cutest thing we’ve heard of today!
Feast, which started operations last year, is a lingerie brand for women with “Cinderalla busts” (generally bust sizes between AAA and A cup) and was started by Hayakawa after entering university when she was only 19 years old. Her bras are designed to be comfortable and cute without adding wires or padding.
10時にfeast公式通販サイトOPENします♡
— feast │シンデレラバスト向けランジェリー (@feast_jp) November 26, 2015
完売していたこれとかこれも在庫追加とか。。。!?
過去商品はどれも在庫が少ないので、欲しい方はお早めにっhttps://t.co/6hih6xR5D8 pic.twitter.com/KkhYINLbk3
As for Hayakawa’s inspiration for the company, she has explained in interviews that she set out to do what large companies cannot. Since most big manufacturers are trying to minimize costs, they mass-produce, resulting in limited size selection, which means people can’t always find a comfortable fit. Since Feast is a small company, mass production isn’t really possible, so all Hayakawa can do is produce items that feel right. And considering the explosive success she’s had, it seems like she’s on the right track! Of course, specialty items don’t come cheap, but it seems that most of her customers are just happy to have bras that are comfortable to wear.
You can purchase Feast products from the company’s online store, which offers international shipping. Pricing information for the My Melody and Kuromi lingerie has not be released yet, so you’ll have to keep an eye on the store and official website if you want to order!
Sources: Kai-you, Twitter/@hayakawagomi, Weekly ASCII, Feast Online Store, Feast
Top image: Twitter/@hayakawagomi

Japanese lingerie brand brings out new line of swimsuits for women with petite breasts
Japanese lingerie brand brings out line of Sanrio anime bra sets for girls with smaller busts
Japanese lingerie company creates “Fest-Bras” to be worn outside during summer festival season
New lingerie collections feature fairy tale characters and real-life historical heroines
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
The secret of Starbucks Japan’s Chocolate Chunk Cookie: It’s not made by Starbucks!
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
McDonald’s hopes to make kids happy — by teaming up with Japan’s favorite blue friend Doraemon!
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply