
Readers of our site may be aware that a fair number of our articles involve collaborative items featuring cute mascot characters, including the lovable rabbit, My Melody. Well, here’s another gem of a character product that we think will make many of you squeal with delight!
Now, while My Melody may not be involved in as nearly as many business ventures as fellow Sanrio character and cat-of-all-trades, Hello Kitty, you have to admit she’s done quite well for herself since her creation in 1975. This time, especially for Valentine’s Day, she’s turned herself into something that’s sweet and melts in your mouth — and it’s not ice cream!
Yes, My Melody has teamed up with popular Japanese confectioner Goncharoff to come up with some special Valentine’s chocolate gifts, and they look absolutely amazing! In Japan, it’s customary for women to give men gifts of chocolate on Valentine’s Day, either as expressions of love or appreciation, but with chocolates like these, you may be tempted to keep the entire package for yourself instead of giving it away.
As you can see from the pictures, there are chocolates in the shape of My Melody as well as those with intricate colorful images printed on the surface.
▼There are several different gift packages, including a nine-piece set priced at 945 yen (US$9) …

▼ … and even one that comes in an illustrated metal container that can also be used as a pencil-case (735 yen [$7])!

Not surprisingly, these irresistibly cute chocolates have proven to be extremely popular, and although it hasn’t been very long since they went on sale, they now unfortunately seem to be sold out online. But sold out or not, the chocolates looked so exquisite, we just had to share the pictures with you!
Oh, and for all of you chocolate lovers out there, with Japan set to go on a chocolate frenzy leading up to Valentine’s Day, there’s a good chance we’ll have a few more chocolate-related stories to bring to you in the near future, so stay tuned!
Original Article by: Usagi Yumeno
Source: Goncharoff, Daimaru Matsuzakaya online shop
Top Image: Daimaru Matsuzakaya online shop
[ Read in Japanese ]

Theory that Sanrio’s My Melody played jump rope with a wolf’s intestines freaks the Internet out
Mother of Sanrio character My Melody gets flak online for dispensing horrible love/life advice
Tokyo Chocolate Round-up: 2015 Valentine’s Day! 【Photos】
Survey shows Japanese women would love to be getting some chocolate on Valentine’s Day too
Starbucks Japan releases new Ruby Chocolate Frappuccino for Valentine’s Day
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
No, that’s not French bread, it’s Japan’s crazy-big gobo!
Second-hand video game fukubukuro lucky bags reveal nostalgic surprises
Starbucks Japan releases a new Frappuccino that looks and tastes like a floral bouquet
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tired of chocolate? Try celebrating Valentine’s Day with … tofu!
Say “I love you” with exclusive Sailor Moon gifts this Valentine’s Day
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate
Happy Virus-times! How has the pandemic affected Japan’s chocolate budget for Valentine’s Day?
Gear up for Valentine’s Day with this lipstick…chocolate!
Sales of My Melody merchandise featuring Sanrio character’s mom’s life advice get cancelled
This Valentine’s Day, wow your special someone with boozy samurai warlord chocolates!
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
What will 2021 mean for Valentine’s Day in Japan? Survey asks teens their chocolate plans
Krispy Kreme takes aim at Mister Donut with new doughnuts for Valentine’s Day
A parade of Sanrio characters celebrate Cat Day over Twitter with cat ears and more
Starbucks Japan’s new Valentine’s Day Frappuccino is a saucy nod to a Japanese tradition
Han Solo and other Valentine’s Day chocolates we weren’t lucky enough to get
In Japan, women give “obligation chocolate” on Valentine’s Day, but do guys even want it?
Udon wanna make a mistake – be my Valentine!