
Looking for a great travel destination for the new year? Well, this one will at least ensure you never understand what anyone’s saying!
To make sense of the video you’re about to see, there are really only two things you need to know: 1) This guy is obviously lost in the forest somewhere in Miyazaki Prefecture and desperately in need of help. 2) He gets the help he needs in the form of a local deity who offers directions, which are, sadly, spoken in the near-incomprehensible local dialect.
Aside from the deity’s hilarious facial expression and baffling attempt at English, there are a few more gems in the video. For one, the slogan that appears around the 26-second mark can be translated as “There’s no loss in learning Nishimoro-ben.” While this is probably true, we can’t really imagine there’s much to be gained from learning it either.
The other bit that tickled us pink was the lost hiker’s comment at seeing the deity reappear. It can be hard to catch, but his disappointed quip is “また?”, which means “Again?”
If you’re thinking this dialect seems strangely familiar, then you’re probably remembering the Miyazaki tourism commercial that appeared last year presenting the dialect, Nishimoro-ben, as French. Thanks to the video’s surprise twist—and lovely scenery—it spread through the Internet in Japan like wildfire, drastically increasing people’s awareness of Kobayashi City and Miyazaki Prefecture. They’ve even made posters to teach people some Nishimoro-ben vocabulary, like the two below. On the left, you can see that “binta” (びんた) is the word for “head” (“atama” 頭 in standard Japanese) and “ndamoshitan!” (んだもしたん!) is what people exclaim when surprised (“bikkurishita” びっくりした is more commonly used in standard Japanese).
▼ “Ndamoshitan! That binta is so bald!”
As funny as the first video was, we have to say we enjoyed this one even more. We’re pretty sure part of its success lies with the back-story of how the video was made. Apparently, the production company got some very local input—the concept was developed by local high school students. In fact, the 47 students of Kobayashi Shuhokoto High School’s business and management information courses broke into smaller groups, each group proposing different ideas and voting for their favorites. We have to say that whoever came up with the final idea should definitely consider a career in marketing, because the newest video is one of our favorite videos of the year (so far)!
If you’re interested in seeing some of the ideas the other student groups came up with, we particularly enjoyed this video, in which the world’s oldest woman, apparently a speaker of Nishimoro-ben, explains the secret to her longevity. You can find more on their website.
So, does this incomprehensible dialect make you want to visit Miyazaki Prefecture more…or less?
Sources: Japaaan, YouTube/KobayashiKoushikiChannel, Tenando Project
Featured image: YouTube/KobayashiKoushikiChannel


Japanese ad promoting Miyazaki Prefecture shows how foreign its own dialects can be 【Video】
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
This Tokyo ramen restaurant is the first to ever receive a Michelin dining guide star
Nintendo announces opening date for next official store, first new location in two years
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Site of the worst bear attack in Japanese history is a chilling place to visit
Neko Font: Let Cats Do the Talking for You!
Rakuten’s Tokyo robot delivery service both is and isn’t what it promised, but is cute either way
Legendary pie cafe Anna Miller’s finally returns to Tokyo after three-year absence
How to speak Japanese like a gyaru【2024 edition】
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says