
Looking for a great travel destination for the new year? Well, this one will at least ensure you never understand what anyone’s saying!
To make sense of the video you’re about to see, there are really only two things you need to know: 1) This guy is obviously lost in the forest somewhere in Miyazaki Prefecture and desperately in need of help. 2) He gets the help he needs in the form of a local deity who offers directions, which are, sadly, spoken in the near-incomprehensible local dialect.
Aside from the deity’s hilarious facial expression and baffling attempt at English, there are a few more gems in the video. For one, the slogan that appears around the 26-second mark can be translated as “There’s no loss in learning Nishimoro-ben.” While this is probably true, we can’t really imagine there’s much to be gained from learning it either.
The other bit that tickled us pink was the lost hiker’s comment at seeing the deity reappear. It can be hard to catch, but his disappointed quip is “また?”, which means “Again?”
If you’re thinking this dialect seems strangely familiar, then you’re probably remembering the Miyazaki tourism commercial that appeared last year presenting the dialect, Nishimoro-ben, as French. Thanks to the video’s surprise twist—and lovely scenery—it spread through the Internet in Japan like wildfire, drastically increasing people’s awareness of Kobayashi City and Miyazaki Prefecture. They’ve even made posters to teach people some Nishimoro-ben vocabulary, like the two below. On the left, you can see that “binta” (びんた) is the word for “head” (“atama” 頭 in standard Japanese) and “ndamoshitan!” (んだもしたん!) is what people exclaim when surprised (“bikkurishita” びっくりした is more commonly used in standard Japanese).
▼ “Ndamoshitan! That binta is so bald!”
As funny as the first video was, we have to say we enjoyed this one even more. We’re pretty sure part of its success lies with the back-story of how the video was made. Apparently, the production company got some very local input—the concept was developed by local high school students. In fact, the 47 students of Kobayashi Shuhokoto High School’s business and management information courses broke into smaller groups, each group proposing different ideas and voting for their favorites. We have to say that whoever came up with the final idea should definitely consider a career in marketing, because the newest video is one of our favorite videos of the year (so far)!
If you’re interested in seeing some of the ideas the other student groups came up with, we particularly enjoyed this video, in which the world’s oldest woman, apparently a speaker of Nishimoro-ben, explains the secret to her longevity. You can find more on their website.
So, does this incomprehensible dialect make you want to visit Miyazaki Prefecture more…or less?
Sources: Japaaan, YouTube/KobayashiKoushikiChannel, Tenando Project
Featured image: YouTube/KobayashiKoushikiChannel


Japanese ad promoting Miyazaki Prefecture shows how foreign its own dialects can be 【Video】
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Dedicate your savings to your oshi of choice with this new buildable offertory box
Survey asks Japanese teens which school club they want to join, and “kitaku” club is top choice
Japanese toilet sweets put a new twist on tradition
New Studio Ghibli collection includes a US$2,450 wooden Totoro 【Video】
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Japan now has potato chip-covered chocolate, and it’s amazing!【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply