Interactive ad gives you a chance to save Shinjuku, plus win cool prizes while you’re at it.
For a country with such low vandalism rates, Japanese marketers seem to have become somewhat enamored with the idea of letting people destroy their ads. In the past, video game publisher Square Enix has allowed passersby to dismantle and smush promotional posters for games in its hit Dragon Quest franchise, and now competitor Koei Tecmo has something along similar lines planned for its about-to-be-released Attack on Titan game for the PlayStation 4 and PlayStation Vita.
On February 15, the company put up a 12-meter (39.4-foot) long, 2.4-meter-high poster for the upcoming game inside Shinjuku Station in Tokyo, which is Japan’s busiest rail hub. Pictured in the mural-sized ad are 50 Titans, including such heavy hitters as the Colossal and Female Titans.
Fans of the hit anime franchise might be happy to see them, but there’s really no place for the giants’ penchants for nudity and eating people in the orderly efficiency of the Japanese mass transit system. So while they’re getting a few days’ grace period, come February 18, it’ll be open season on the Titans, as anyone with a coin is welcome to come and scratch them to shreds as part of the “Reclaim Wall Shinjuku” event.
The top layer of the poster is made of a lottery ticket-like scratch-off material. The satisfaction of protecting Tokyo isn’t the only reward for taking down the creatures, though. Underneath the Titans you’ll find quotes from the anime as well as drawings of the heroic Scout Corps members.
Even better, there are 94 QR codes hidden behind the rampaging Titans. If you’re the first person to scan one of the codes, you’ll receive a free download of one of 30 different Attack on Titan smartphone wallpaper images.
▼ We imagine the Levi and Mikasa wallpapers will be more popular than the Titan Who Eats Eren’s Mom one.
The Titans can be found just inside the East Entrance gate of Shinjuku Station, circled in blue in the map below, along the wall marked in red.
The hunt begins on February 18 at 10 a.m., and officially ends at 8 p.m. We imagine all of the Titans will be felled long before then, though, so if you want to take part in a little giant-slaying, set your alarm and grab some change.
Source: IT Media
Featured image: YouTube/PlayStation Japan
Top image: PR Times
Insert images: YouTube/PlayStation Japan, PR Times (edited by RocketNews24)
New Attack on Titan game announces release month, continues to look really amazing 【Video】
Attack on Titan game reveals new characters, story details
Makers of Dynasty Warriors bring us awesome Attack on Titan game this winter【Video】
Capcom’s Attack on Titan arcade game features omni-directional maneuver gear controls
New Dead or Alive beach volleyball game full of the busty ninjas, steel drums fans love 【Video】
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Japanese Shinkansen welcomes overnight guests for one night during summer festival
A roadside hair salon stall in China made us Norway’s Haaland for US$1, and warmed out hearts too
Starbucks Japan brings back the Caramel Waffle, but is it as good as it used to be?
Japanese government okays plan to create a backup capital city
Studio Ghibli Laputa figure looks like it’s really flying thanks to cool visual trick
How are you supposed to wash a Japanese futon duvet at the laundromat?
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Pikachu and Ditto Pokémon desserts at Baskin-Robbins Japan look AND feel like their inspirations
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japanese Shinkansen becomes an overnight hotel for three nights this summer
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Attack on Titan teams up with Yomiuri Giants baseball club for special tickets, exclusive merch
Attack on Titan social game’s promo streamed
Scout Corps now accepting recruits for upcoming Attack on Titan Real Escape Games
Attack on Avengers! Attack on Titan’s female giant heading to New York to fight Marvel heroes
Live-action Attack on Titan posters show new characters and weapons, plus one huge absence
Giant Attack on Titan coin bank will help you save up a colossal pile of change
New poster shows live-action Attack on Titan’s Titan, who’s double the size of his anime version
(Self) Attack on Censorship! Gruesome titans skip humans and eat fast food in Tokyo station ads
Life-sized 3-D maneuver gear goes on display at Osaka’s new Attack on Titan museum
Attack on Titan real escape game heads to Saitama
Attack on Titan gets arcade game by Capcom
Attack on illicit substances! Colossal Titan stars in Tokyo Government anti-drug campaign 【Video】
Attack on Titan reveals its newest collaboration: public toilets on the Osaka loop train line
A live-action Attack on Titan musical is on the way【Video】
New Attack on Titan souvenir straps feature Colossal Titan at famous Japanese landmarks