
Here are five of the best, high quality cosmetics that line the shelves at Japanese convenience stores, according to one of our Japanese reporters.
It’s no secret that convenience stores, or konbini, in Japan are your best bet when you’re looking for ready-to-eat food, snacks, and now even cancer screenings, but one of our female reporters, who admits to being something of a “cosmetics nut”, says they’re also the prime place for makeup shopping, too.
That’s great news considering convenience stores are also probably the first place that pops into the minds of women living here in Japan when plans change and they need a toothbrush or an overnight kit stat, or after realizing they’ve forgotten their makeup bag at home.
Granted the mindset of someone who picks up a tube of lip gloss along with their corn mayo bread or a rice ball might be different from your average brand-name make-up consumer, but don’t be fooled! There are a lot of high-quality cosmetics available right at your fingertips, too. In fact, some of these brands have special domestic lines you can’t find anywhere else.
So, without further ado, let’s present our reporter’s top five picks.
1. 7-Eleven’s ParaDo Cleansing Milk (1,200 yen/US$11)
The ParaDo line of cosmetics can only be purchased at 7-Eleven, and is manufactured by a company with several other fine, successful brands to its name. Though everything released by ParaDo is quality stuff in our reporter’s opinion, she’s says you’ll be hooked on their Cleansing Milk after one try, also noting that it was originally recommended to her by a certain skincare brand representative. The asking price of 1,200 yen seemed a little steep at first, but our girl reports that that it’s well worth it. This product will completely remove your make-up and leave your skin feeling moist and smooth thanks to its special formula, which includes conditioning ingredients that make up 89 percent of its volume.
2. 7-Eleven’s Sekkisui White Facial Cleasing Cream 80g (460 yen/US$4.05)
When famed cosmetic maker Kose released its convenience store sister brand, Sekkisui, expectations were high, but the good news is that, even coming from such a big-name brand, this item can be purchased with a single 500-yen coin! This cleansing cream’s foaming action gives you skin that feels fresh and smooth, which is exactly what a cleansing foam should do. Our reporter said it’s honestly just that good.
3. FamilyMart’s mfc Premium Oil Blotting Paper (340 yen/US$3.00)
mfc is a line of cosmetics good made especially for FamilyMart by mega-brand Kanebo, and among the items they offer is this Premium Oil Blotting Paper. This oil blotting paper, made from traditional Japanese paper, quickly absorbs any oil on your face. It even falls in line with your typical convenience store pricing at 340 yen per 50-sheet pack. Amazing!
4. 7-Eleven’s ParaDo Foundation (1124yen)
Our reporter discovered this one after she once forgot to pack her makeup pouch, but she was definitely not disappointed! It may not impress ladies who look for a lot of coverage in a foundation, but when it comes to natural coverage its fine powder leaves your skin feeling light and looking good. For someone who’s approaching 40, she mentions that foundation with a lot of cover tends to look clumpy with wear and draw attention to your pores, but this one stays on nicely all day. It’s also great for people with naturally fair skin or teen girls just getting into make-up. Unfortunately the compact doesn’t come with a mirror, although it’s hard to be too picky considering how inexpensive it is.
5. 7-Eleven’s ParaDo Premium Essential Rouge (1,200 yen/US$10.60)
This lipstick has a rich blend of moisturizing ingredients like squalene and ceramide. Not only does it give you moist-looking lips, but also a beautiful splash of color! Another thing that makes this lipstick so excellent is its thin stick shape for easy application. For reference, our reporter says the rosy RS01 is a good skin tone match.
So, what do you think? At a glance it looks like 7-Eleven’s line takes the cake, but our reporter reasons that it’s partially because she’s had more opportunities to try out ParaDo than some of the others currently out there. She goes on to say that while the mfc line is also quite nice, there’s still has a little room for improvement. She’s confident that these picks are worth going out of your way to find, and aren’t just for grabbing when you’re in a pinch. Check ’em out if you have the chance and let us know if you agree!
Insert images: ParaDo (1, 2), MyGirlSecret, CosmeMania, mfc, edited by RocketNews24





Eight beauty products recommended by Japanese Twitter for a great “au natural” look
3 convenience store ice creams you should buy at 7-Eleven in Kyushu
7-Eleven “Cream Box” is Japan’s newest must-try convenience store sweet
New hot natural spring water at 7-Eleven proves Japanese convenience stores really are convenient
Survey finds more than 70 percent of Japanese children have an online friend
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Nagoya’s dark-red miso has continued to capture tastebuds for generations
7 great places to see Mt. Fuji from without having to climb it
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Toddler Evangelion Rody rompers now come in more colors
What does a kanji with 12 “kuchi” radicals mean? A look at weird, forgotten Japanese characters
Manga artist raises question online about false perspective in Ghibli film My Neighbor Totoro
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Starbucks Japan releases new zodiac chilled cup drink for 2026
Can a dirty butthole make you filthy rich in Japan? We’re starting a New Year’s lottery experiment
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply