
A watch fit for a Pirate King.
Ask any fans of One Piece why they’ve been following the hit anime and manga franchise for close to two decades, and you’re likely to hear them wax poetic about the inspiring bond between the main characters. Even when the rest of the world turns against them, Luffy and the rest of the Straw Hat Pirates fight together.
If you’ve got a similarly tight-knit group of comrades, no doubt you get together often. So to make sure you don’t keep them waiting when the time comes to gather for your latest adventure, Swiss watchmaker TAG Heuer is releasing an ultra-exclusive One Piece watch.
Sharing its internals with the company’s popular Aqua Racer Black Phantom model, the Aqua Racer Phantom One Piece Special Edition can be distinguished by its compass-style bezel, with the stylized skull and crossbones seen in the One Piece emblem sitting at 12 o’clock. Primarily a chic black, there are colored accents in a crimson evocative of main character Luffy’s always unbuttoned red shirt, plus a deep blue that brings to mind the ocean waters his ship sails on.
Production is limited to just 1,000 units. The first 500 customers to place a preorder between now and May 31 will get to choose which of the series’ nine principal heroes they want emblazoned on the back cover, while the remaining watches will feature a group shot of the whole crew.
As a high-precision timepiece, pricing is set at commensurate 350,000 yen (US$3,270). We urge prospective buyers, though, to obtain the necessary funds through legal means, not high-seas plunder. In addition, while the Aqua Racer Phantom One Piece Special Edition is a diver’s watch, if you yourself share Luffy’s shortcoming of not being able to swim, please remember to always be careful around any large body of water.
Sources: PR Times, TAG Heuer
Top image: TAG Heuer
Insert images: PR Times
[ Read in Japanese ]


One Piece teams up with the Los Angeles Lakers for pirate anime/pro basketball crossover
One Piece bodybuilding contest in Japan looking for ripped anime fans to dress, pose like Luffy
One Piece underage drinking cover raises eyebrows as Luffy raises a cold one
Wargo Nippon and One Piece team up for the perfect “one piece” to keep your hair up
What if One Piece was a girls’ comic? Shojo manga artist produces character redesign【Pics】
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
One Piece Day 2026 brings new art, music, and new cast announcements
Studio Ghibli unveils new anime calendars and diary planners for 2027
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Flock to Tomarigi, the viral app that lets you perch in over 1,000 spots throughout Japan
Japan’s birth rate rose for the first half of the year for the first time in over a decade
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
7-Eleven Japan goes viral for chilled soba that’s “too salty to eat”
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Good as the One Piece treasure: marriage registration certificates with the Straw Hat Pirates
One Piece Red T-shirt line from Uniqlo will make fellow fans green with envy【Photos】
Gorgeous anime shorts reimagine One Piece’s Straw Hat Pirates as high school teens【Videos】
100 One Piece taxis hitting the streets of Tokyo to salute the hit manga’s latest milestone
One Piece celebrates 25th anniversary with awesome new Uniqlo T-shirt line tracing series’ history
One Piece’s Luffy spent years of manga’s publication without saying a word to one of his nakama
Pirate action ahoy! New feature-length One Piece anime to air in December!
One Piece pirates let themselves go, get back into shape with chubby new figure series
One Piece anime recreates original opening, brings back “We Are” theme for Episode 1,000【Video】
New One Piece video game requires you to throw real punches to win
Japanese fans react to Netflix live-action One Piece casting
16 years’ worth of One Piece manga now free-to-read online to celebrate series 1,000th chapter
One Piece New Year’s Eve Special apparently set to make series fans cry big, fat tears of pirate joy
Netflix reveals first look at Tony Tony Chopper in live-action One Piece【Video】
Busty anime pirate Nami is now flat as can be in new One Piece kokeshi figure line【Photos】