
A watch fit for a Pirate King.
Ask any fans of One Piece why they’ve been following the hit anime and manga franchise for close to two decades, and you’re likely to hear them wax poetic about the inspiring bond between the main characters. Even when the rest of the world turns against them, Luffy and the rest of the Straw Hat Pirates fight together.
If you’ve got a similarly tight-knit group of comrades, no doubt you get together often. So to make sure you don’t keep them waiting when the time comes to gather for your latest adventure, Swiss watchmaker TAG Heuer is releasing an ultra-exclusive One Piece watch.
Sharing its internals with the company’s popular Aqua Racer Black Phantom model, the Aqua Racer Phantom One Piece Special Edition can be distinguished by its compass-style bezel, with the stylized skull and crossbones seen in the One Piece emblem sitting at 12 o’clock. Primarily a chic black, there are colored accents in a crimson evocative of main character Luffy’s always unbuttoned red shirt, plus a deep blue that brings to mind the ocean waters his ship sails on.
Production is limited to just 1,000 units. The first 500 customers to place a preorder between now and May 31 will get to choose which of the series’ nine principal heroes they want emblazoned on the back cover, while the remaining watches will feature a group shot of the whole crew.
As a high-precision timepiece, pricing is set at commensurate 350,000 yen (US$3,270). We urge prospective buyers, though, to obtain the necessary funds through legal means, not high-seas plunder. In addition, while the Aqua Racer Phantom One Piece Special Edition is a diver’s watch, if you yourself share Luffy’s shortcoming of not being able to swim, please remember to always be careful around any large body of water.
Sources: PR Times, TAG Heuer
Top image: TAG Heuer
Insert images: PR Times
[ Read in Japanese ]


One Piece teams up with the Los Angeles Lakers for pirate anime/pro basketball crossover
One Piece bodybuilding contest in Japan looking for ripped anime fans to dress, pose like Luffy
One Piece underage drinking cover raises eyebrows as Luffy raises a cold one
Wargo Nippon and One Piece team up for the perfect “one piece” to keep your hair up
What if One Piece was a girls’ comic? Shojo manga artist produces character redesign【Pics】
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Over 1,400 cities in Japan see foreign population rise, total populations drop in new statistics
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Stray cats almost became classified as an invasive species in Japan but the change was overturned
7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
Japan’s new beer glass is designed to force you to drink…water [Video]
Starbucks Japan unveils new Kyoho grape drinks for a taste that’s quintessentially Japanese
Did you know? Only one Beard Papa’s in all of eastern Japan sells soft serve in a cream puff
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Good as the One Piece treasure: marriage registration certificates with the Straw Hat Pirates
One Piece Red T-shirt line from Uniqlo will make fellow fans green with envy【Photos】
Gorgeous anime shorts reimagine One Piece’s Straw Hat Pirates as high school teens【Videos】
100 One Piece taxis hitting the streets of Tokyo to salute the hit manga’s latest milestone
One Piece celebrates 25th anniversary with awesome new Uniqlo T-shirt line tracing series’ history
One Piece’s Luffy spent years of manga’s publication without saying a word to one of his nakama
Pirate action ahoy! New feature-length One Piece anime to air in December!
One Piece pirates let themselves go, get back into shape with chubby new figure series
One Piece anime recreates original opening, brings back “We Are” theme for Episode 1,000【Video】
New One Piece video game requires you to throw real punches to win
Japanese fans react to Netflix live-action One Piece casting
16 years’ worth of One Piece manga now free-to-read online to celebrate series 1,000th chapter
One Piece New Year’s Eve Special apparently set to make series fans cry big, fat tears of pirate joy
Netflix reveals first look at Tony Tony Chopper in live-action One Piece【Video】
Busty anime pirate Nami is now flat as can be in new One Piece kokeshi figure line【Photos】