
Money can’t buy love, but does that mean romance is free?
In Japanese society, adult men are largely judged by their degree of professional success. Japan smiles and proudly nods when discussing men who are owners of prosperous businesses or high-flying employees of prestigious companies, as thriving economically is often equated with intelligence, dedication, and responsibility, all traits the country greatly admires.
But does the esteem for wealthy men extend to the dating pool? Internet portal My Navi Woman recently polled 133 women between the ages of 22 and 34, asking them if they could be in a serious romantic relationship with a man who earned less money then they did.
The majority of respondents, 63.2 percent, said that no, they couldn’t date a man, long-term, if he had a lower income. That “long-term” qualifier seems to have been a critical distinction for the survey participants, as some of them said they’d be worried about their household finances if and when they became pregnant. While some working Japanese women take pregnancy/maternity leave, it’s far more common for them to stop working entirely when having a child. Many don’t return to the workforce until several years later, if at all, and prioritizing child rearing means the family would have to rely on her partner’s earnings.
Also, as mentioned above, Japanese society tends to see a strong connection between a man achieving success in his professional field and his being worthy of respect. “I think I’d start to look down on him,” theorized one respondent who said she couldn’t date a guy who made less money than she did.
Still, a sizeable majority, 36.8 percent of respondents, said that they’d be OK earning more than their boyfriend. “Money’s not everything,” one such participant reminded researchers.
However, that doesn’t mean that the women in this group relish the chance to financially support a man. In their explanations for their choice, many alluded to the fact that they’d still expect a lower-earning boyfriend to pitch in economically, such as the woman who said “I want to work too, so if we pool our earnings, we should be OK.”
Source: Nico Nico News via Jin
Top image: Pakutaso
Casey hopes you’ll follow him on Twitter regardless of any income gap that may exist between the two of you.

Survey asks Japanese women if they could marry a man who’s rich but ugly
Survey asks Japanese women if they’d rather date a guy who’s experienced with women or not
Japanese college women pick between men who’re short and handsome or tall and plain in survey
No doctors or hairdressers! Survey asks Japanese women what professions they don’t want to date
Less than one in four surveyed Japanese men has a girlfriend, over one in three women has a beau
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Family Mart releases huge range of cute sweets for Cat Day in Japan
Ramen shop manager arrested for punching self in the face and pretending he was robbed
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Clever and cute cat keyhole bra is only one-fourth of lingerie set’s feline charms 【Photos】
Elephant nose ice cream: The treat with a trunk
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
A spotlight on Japanese singles figure skating: Jumping into the 2026 Olympics【Pt. II】
How to get your money’s worth at an all-you-can-eat crepe challenge in Japan
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Japanese movie theater chain’s popcorn earns highest Grand Prix quality certification
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Is it OK to split the bill on a date in Japan? Survey asks what women and men of different ages think
What’s the minimum amount of money Japanese women want their husbands to earn? Survey investigates
Rich and bald or handsome and poor? Survey asks Japanese women who’d they’d rather marry
10 ways in which Japanese men want to outperform their girlfriends【Survey】
How much do Japanese men and women pay on dates? Survey finds large gap
Japanese women show continuing decline in how much they expect a husband to earn in survey
How much money are Japanese people willing to lend their romantic partners?【Survey】
Young Japanese adults show lowest dating experience level yet in annual survey
31 percent of Japanese women admit to cheating on lover, six percent say they got caught【Survey】
Japanese women in survey reveal surprisingly low hurdle men have to clear to get a Christmas date
Japanese women asked what best job for a husband is, may be looking for romantic-comedy lead
Is a love confession necessary for a romantic relationship in Japan?【Survey】
What are the most and least attractive hobbies for Japanese men and women? Survey investigates
How do Japanese women feel about going Dutch on a date? Survey investigates, finds gap
40 percent of Japanese women in survey say they’d be OK with a “Christmas Eve-only” boyfriend
Leave a Reply