
We spoke to an industry veteran about the rationale behind the common practice, and got an answer we definitely weren’t expecting.
In many ways, Japan’s love hotels, which rent out rooms on a more-or-less hourly rate to amorous couples in need of a little privacy, are pretty widely welcoming. You’re not required to show any ID to prove your name or age. Employees don’t ask for your address or telephone number, and for payment, cash will do just fine, so there’s no need to give your credit card info either.
But one gap in this egalitarian treatment of guests is how love hotels often react to gay male couples. While there may not be signs or notices explicitly prohibiting them, many love hotels have a soft policy of asking gay men to take their business elsewhere.
To learn more about this common industry practice, we asked someone we’ll call Mr. S. Now 30 years old, Mr. S spent five years working in multiple thriving love hotels in one of Japan’s most prominent entertainment districts, and he recently spoke with us about how his places of employment responded when two men walked in the door together.
RocketNews24: Right off the bat, we’d like to ask you. When male couples came, how did the hotels you worked at react?
Mr. S: We refused service to them. There were cameras at the entrance to the building and near the elevators, and if we spotted a male couple, we’d go speak with them right away.”
RN24: I see. And did you have male couples coming in very frequently?
Mr. S: No, they were actually pretty rare. I think that was because word had gotten around that we refused service to them. As far as I know, almost all of the love hotels I worked at didn’t allow male couples.
Of course, there are love hotels that allow male couples too. In the neighborhood where I worked, there was one such place. That information got passed around, so I think male couples would go there instead.
RN24: So now the big question: Why did the hotels you worked at turn away male couples?
Mr. S: Well, this is really tough to talk about…but often, male couples make a really big mess in love hotel rooms. Honestly, I don’t want to say this, but, after they left, it would take 10, or sometimes 30, times as long to clean the room as it would if a heterosexual couple had used it.
RN24: The rooms…were dirty?
Mr. S: Like I said, the hotels I worked at refused service to male couples. But sometimes we wouldn’t notice them coming in. When we’d clean the room afterwards, there was yellow stuff on the blankets and sheets.
RN24: I…see.
Mr. S: At the hotels I worked at, we didn’t turn away female couples. They’d also leave the rooms dirtier than heterosexual couples, but that’s because they’d leave a bunch of trash and makeup containers behind. With two women, I think they don’t feel ashamed about that. But, compared to male couples, they were cuter.
RN24: Okay.
Mr. S: Of course, even with heterosexual couples, some of them would make an awful mess of the room. Sometimes they’d spread lotion all over the place, or leave brown stains on the bed. But there was a pretty low probability of stuff like that happening.
Even when I first started working at the hotels, it was standard practice to turn away male couples, so I think the hotels had some sort of statistics showing that male couples meant a higher chance of the rooms getting extra dirty.
RN24: Hmmm.
Mr. S: Hotels earn revenue by renting out their rooms. Especially during peak hours, if hotels can get their rooms cleaned just a little faster, it makes a huge difference in how much they earn. Love hotels aren’t turning male couples away because they’re both guys, but because they mean a big chance of having to spend a lot more time cleaning the room and get it ready for the next customers.
Top image ©RocketNews24
[ Read in Japanese ]
Are Japan’s love hotels secretly filming their guests? We ask a former employee
2 dudes + love hotel + a bromantic Christmas Eve = fundoshi fun!
Yakuza-themed love hotel rooms! Great for couples, friends, and business meetings, owners say
The weird and wonderful things you’ll find at Japanese love hotels【Photos】
Can a woman have a good time at a Japanese love hotel on her own? Our reporter investigates
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Japan’s first fall color forecast for 2026 is here!
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
Japan Railways announces unlimited-ride train pass for fall travel
Mini CRT-lookalike Final Fantasy figurines are awesome pixel art music boxes [Video]
Lawson convenience store opens its first mobile, trailer-style location in Japan
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Love Hotels See Surge in Elderly Customers as Frisky Japanese Baby Boomers Enter Retirement
Japanese Couple Arrested for Stealing $300 in Hotel Amenities
The differences between French and Japanese love hotels can be downright frightening
What’s so special about Japanese swords? We interview master katana maker Norihiro Miyairi!
Join Sharla on a Japan love hotel adventure!
Step back in time with Japanese-themed rooms at rare vintage love hotel in Osaka【Video】
Love hotel search engine hacked, user info possibly stolen in attack against romancers
Cosplayers find a way to enjoy Japan’s love hotels while staying fully clothed: Photo sessions
Abandoned love hotel in Japanese mountains becomes stage for horror escape game【Video】
Mr. Sato takes our newest reporter to a sushi restaurant, he mistakes it for a love hotel!
Looking for a new pad? How about living in a refurbished love hotel?
Japanese love hotel worker injured after two men run off without paying exorbitant bill
Tokyo-area love hotel’s sushi room allows you to consummate your relationship in a unique way
“It’s just like Disneyland!” Our Japanese reporter visits the love hotel where dreams are made