
Shigeru Miyamoto promises fun for theme park guests not just in Japan, but also California and Florida.
You may have to go pretty far back in your memory banks to find it, but can you remember the first time you picked up a Super Mushroom in a Super Mario game? Can you recall that feeling of wonder as the heroic plumber suddenly grew in size?
That’s basically what’s happening with the partnership between Nintendo and Universal Studios Japan.
The video game developer and Osaka branch of the movie-themed amusement park first announced a vague alliance in 2015, and then last spring we found out that Nintendo’s games weren’t just going to serve as the inspiration for a single attraction, but a whole section to be added to the park. Shortly thereafter, we learned that Universal Studios Japan would be pumping some 50 billion yen (US$442 million) into the project, more than it spent on its immensely impressive Wizarding World of Harry Potter section.
And now comes the partnership’s biggest power-up yet, as Nintendo has officially announced that it’s not just Universal Studios Japan that’ll be getting Nintendo attractions, but also the U.S.’s Universal Studios Hollywood and Orlando.
The announcement video features legendary game designer Shigeru Miyamoto, father of the Super Mario and Legend of Zelda franchises. Miyamoto almost always has a smile on his face, but he seems particularly pleased with the progress of the upscaled undertaking.
Since Nintendo’s brightly polished titles strongly appeal to young kids and old-school gamers alike, fans will be happy to hear Miyamoto report “We are working very hard to create attractions that can be equally enjoyable to anybody regardless of age.”
Also appearing in the video is Universal Creative’s Mark Woodbury, who’s far less well-known than Miyamoto among the video gaming community. However, he also drops an important bit of information, when he says:
“As we continued to develop [the project with Nintendo], that world became more immersive and more involved and more colorful and more exciting, and more interactive.”
That last word is key, since Universal Studio’s partnership with Nintendo has a crucial difference from its movie-based tie-ins. Whereas movies are a passive experience for the audience, video games provide their greatest enjoyment by being played, so it’s heartening to know that Woodbury recognizes the importance of giving guests opportunities to interact with the Nintendo attractions that will be showing up at Universal Studios parks in both Japan and the U.S.
Unfortunately, the video doesn’t go into detail about whether Universal Studios Hollywood and Orlando will be getting their own Nintendo area expansions, like Osaka is, or whether they’ll simply be adding Nintendo attractions to their current confines. Either way though, Miyamoto ends the video with this promise…
…and if anyone knows what fun is, it’s that guy.
Source: YouTube/Nintendo 公式チャンネル via IT Media
Images: YouTube/Nintendo 公式チャンネル



Nintendo reveals plans to partner with Universal to make first Nintendo attractions a reality
Universal Studios Japan to (probably) get Nintendo-themed attractions
Super Nintendo World USA announces opening date at Universal Studios Hollywood【Video】
Pokémon is coming to Universal Studios Japan!
New Donkey Kong area at Universal Studios Japan gets opening date, and it’s VERY soon【Video】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Starbucks Japan releases new drinkware and goods for Valentine’s Day
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Immersive ukiyoe exhibition in Osaka adds some scented flair
Haunted hospital near Mt Fuji re-opens after renovation at Fuji-Q Highland, and it’s terrifying
This overlooked neighborhood east of Tokyo is awesome in many ways, left us with just one regret
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
Homeless dropout becomes Lamborghini-driving ladies’ man and top host in Kabukicho 【Video】
Japan’s 10 best Ferris wheels for beautiful views, as chosen by travelers【Survey】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
First look at Universal Studios Japan’s Nintendo World shown in official concept art
Super Nintendo World at Universal Studios Japan announces first expansion with new Donkey Kong area
First look at Universal Studios’ Mario Kart ride, Super Nintendo World’s opening date revealed【Vid】
Here it is: The finalized map for Super Nintendo World at Universal Studios Japan (and its food)
Spy x Family Secret Mission attraction coming to Universal Studios Japan to test your spy smarts
Super Nintendo World expansion gets delayed for several months at Universal Studios Japan
Super Nintendo World: The grand opening 【Photos】
New visual unveiled for Universal Studios Japan’s Nintendo World shows a pixel-perfect panorama
Opening season announced for Universal Studios Japan’s Super Nintendo World
Super Nintendo World’s opening at Universal Studios Japan delayed indefinitely
Sailor Moon, Final Fantasy attractions coming to Universal Studios Japan
Sounds like Universal Studio Japan’s Nintendo zone is going to be huge!
Universal Studios reveals Nintendo Donkey Kong Country expansion details, opening season【Video】
Fire at Super Nintendo World prompts shutdown of Universal Studios Japan area
New Monster Hunter attraction at Universal Studios Japan lets you hunt monsters in VR
Leave a Reply