
Shigeru Miyamoto promises fun for theme park guests not just in Japan, but also California and Florida.
You may have to go pretty far back in your memory banks to find it, but can you remember the first time you picked up a Super Mushroom in a Super Mario game? Can you recall that feeling of wonder as the heroic plumber suddenly grew in size?
That’s basically what’s happening with the partnership between Nintendo and Universal Studios Japan.
The video game developer and Osaka branch of the movie-themed amusement park first announced a vague alliance in 2015, and then last spring we found out that Nintendo’s games weren’t just going to serve as the inspiration for a single attraction, but a whole section to be added to the park. Shortly thereafter, we learned that Universal Studios Japan would be pumping some 50 billion yen (US$442 million) into the project, more than it spent on its immensely impressive Wizarding World of Harry Potter section.
And now comes the partnership’s biggest power-up yet, as Nintendo has officially announced that it’s not just Universal Studios Japan that’ll be getting Nintendo attractions, but also the U.S.’s Universal Studios Hollywood and Orlando.
The announcement video features legendary game designer Shigeru Miyamoto, father of the Super Mario and Legend of Zelda franchises. Miyamoto almost always has a smile on his face, but he seems particularly pleased with the progress of the upscaled undertaking.
Since Nintendo’s brightly polished titles strongly appeal to young kids and old-school gamers alike, fans will be happy to hear Miyamoto report “We are working very hard to create attractions that can be equally enjoyable to anybody regardless of age.”
Also appearing in the video is Universal Creative’s Mark Woodbury, who’s far less well-known than Miyamoto among the video gaming community. However, he also drops an important bit of information, when he says:
“As we continued to develop [the project with Nintendo], that world became more immersive and more involved and more colorful and more exciting, and more interactive.”
That last word is key, since Universal Studio’s partnership with Nintendo has a crucial difference from its movie-based tie-ins. Whereas movies are a passive experience for the audience, video games provide their greatest enjoyment by being played, so it’s heartening to know that Woodbury recognizes the importance of giving guests opportunities to interact with the Nintendo attractions that will be showing up at Universal Studios parks in both Japan and the U.S.
Unfortunately, the video doesn’t go into detail about whether Universal Studios Hollywood and Orlando will be getting their own Nintendo area expansions, like Osaka is, or whether they’ll simply be adding Nintendo attractions to their current confines. Either way though, Miyamoto ends the video with this promise…
…and if anyone knows what fun is, it’s that guy.
Source: YouTube/Nintendo 公式チャンネル via IT Media
Images: YouTube/Nintendo 公式チャンネル



Nintendo reveals plans to partner with Universal to make first Nintendo attractions a reality
Universal Studios Japan to (probably) get Nintendo-themed attractions
Super Nintendo World USA announces opening date at Universal Studios Hollywood【Video】
Pokémon is coming to Universal Studios Japan!
New Donkey Kong area at Universal Studios Japan gets opening date, and it’s VERY soon【Video】
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan just had its first same-month foreign tourist decrease in four years
Domino’s Pizza Japan apologizes for freaking out Londoner with fish and chips pizza, offers free pie
10 crazy pizzas from Japan
Manga artist raises question online about false perspective in Ghibli film My Neighbor Totoro
Cherry blossom mochi lattes arrive at Japan’s Pronto cafe chain to start sakura sweets season
Indulge your foxy foot fetish with kitsune socks from Japan
Criminals of Japan’s Edo Period Were Often Punished by Getting Face Tattoos
Is the new Shinkansen Train Desk ticket worth it?
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
First look at Universal Studios Japan’s Nintendo World shown in official concept art
New interactive Pokémon attraction coming to Universal Studios Japan
Super Nintendo World at Universal Studios Japan announces first expansion with new Donkey Kong area
First look at Universal Studios’ Mario Kart ride, Super Nintendo World’s opening date revealed【Vid】
Here it is: The finalized map for Super Nintendo World at Universal Studios Japan (and its food)
Spy x Family Secret Mission attraction coming to Universal Studios Japan to test your spy smarts
Super Nintendo World: The grand opening 【Photos】
Super Nintendo World expansion gets delayed for several months at Universal Studios Japan
New visual unveiled for Universal Studios Japan’s Nintendo World shows a pixel-perfect panorama
Opening season announced for Universal Studios Japan’s Super Nintendo World
Super Nintendo World’s opening at Universal Studios Japan delayed indefinitely
Sailor Moon, Final Fantasy attractions coming to Universal Studios Japan
Universal Studios reveals Nintendo Donkey Kong Country expansion details, opening season【Video】
Sounds like Universal Studio Japan’s Nintendo zone is going to be huge!