
Even gold-medal winning figure skater Yuzuru Hanyu has been caught on film performing the infectious dance moves.
Sometimes a song or a dance can be so catchy that we find our bodies moving involuntarily to the beat and before long, the whole routine has eventually wormed itself into our heads. That’s exactly what’s happening to thousands of people in Japan, as the “Koi Dance” craze spreads throughout the country, and it’s all thanks to the theme song for a new Japanese drama called Nigeru wa Haji da ga Yaku ni Tatsu, which translates to Running Away is Shameful but Helpful, but goes by the English title, We Married as a Job!
Currently airing every Tuesday night on TBS, the drama is based on a 2012 manga series by Tsunami Umino, which tells the story of 25 year-old Mikuri Moriyama, played by Yui Aragaki, and 36 year-old Hiramasa Tsuzaki, played by Gen Hoshino. Having just lost her job and facing the prospect of having to move to the country with her parents due to her lack of income, Mikuri moves in with Hiramasa, who she meets after he employs her as a housekeeper following her job loss. The two create the pretense of being a married couple in front of their family and friends, while in actual fact she is earning an income cooking and cleaning for Hiramasa, who acts as her live-in employer.
The story has been captivating audiences around the country since it debuted on 11 October, and the catchy theme song, “Koi”, is also proving to be a hit, with each episode of the series ending with this clip of the cast dancing to the song:
https://www.youtube.com/watch?v=OXqq35nc36I
Adding to the popularity of the tune is the fact that it’s actually sung by Gen Hoshino, the Japanese pop star who plays the lead male character in the series. While Gen plays a nerdy, bespetacled introvert in the TV drama, in real life he actually scrubs up quite nicely, as shown in the official music video for the song, which can be viewed on YouTube, where it’s racked up over 43 million views.
If you’re unable to view the clip above, this is a sample of what Gen looks like in the clip:
What’s really making news around the country, however, are the dance steps accompanying the song, which is being called the “Koi Dance” (“Love Dance”). It involves cute moves like tapping your chest and making two fingers become one.
The dance, choreographed by MIKIKO, who has produced routines for top performers like Perfume and Babymetal, has caught on around the country, with TV announcers, character mascots, and idols all pictured doing the “Koi Dance” in videos shared on YouTube. Most recently, gold-medal winning figure skater Yuzuru Hanyu was seen dancing to the song, in this grainy clip shared to Twitter by fellow skater Nobunari Oda, which was liked more than 408,000 times.
▼ Hanyu is the one killing it on the left, while skaters Oda, Satoko Miyahara, and Keiji Tanaka try to keep up on the right.
https://twitter.com/nobutaro1001/status/803149238787940352While the “Koi Dance” routine itself is a lot longer than the last viral song-and-dance phenomenon to come out of Japan – yes, we’re looking at you, Piko Taro – with more episodes of the TV drama series yet to come, the new dance craze is not showing any signs of slowing down!
Source: Kinisoku
Featured image: YouTube/TBS公式 YouTuboo
Follow Oona on Twitter for more news about pop culture and TV shows from Japan.




Otaku group gives own twist to popular “Love Dance”, internet can’t get enough 【Video】
US Ambassador Caroline Kennedy performs “Koi Dance” in Santa suit【Video】
Sanrio characters Hello Kitty, Daniel, and Gudetama join in the new “Koi Dance” craze
Japan’s EF English Proficiency Index rank drops for 11th straight year, hits lowest ever
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
KFC Japan opens a Christmas restaurant in Tokyo…but why???
Cast your vote for a brand new Japanese Kit Kat flavour to be released worldwide later this year
Why do Japanese people obey traffic laws? Chinese students give their opinion
Kyoto Board of Education administers English test for teachers with disheartening results
Japan’s biggest manga magazine is raising its minimum payment rate for creators
Here’s what Japanese netizens think of the U.S.’s top 20 most-picked karaoke songs
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Japan considering raising international traveler departure tax even more than previously reported
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Yoshinoya adds first-ever chain-wide ramen with new beef and pork-broth noodle hot pot meals
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
New fish discovered and named “Vanderhorstia supersaiyan” for obvious reasons
Japanese town suing resident for being a jerk
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
J-pop mega star Ado reveals she’s been living in the U.S., may not understand language acquisition
Leave a Reply