
The works of Hokusai and others, admired for more than a century, lend a touch of class to your appreciation of a cold one.
One of the most direct points of contact you can have with a culture comes in the form of enjoying its representative food and drink. In the case of Japan, you could choose to sip a cup of green tea or glass of sake, but in the summer months, there’s nothing quite like a crisp, cold beer from one of Japan’s domestic brewers.
This year, while enjoying a bit of liquid culture, you’ll also be able to appreciate historical pieces of Japanese artwork as well, thanks to a collaboration between the Tokyo National Museum and Asahi, Ebisu, and Suntory, three of the country’s most popular beer makers.
During the promotion, special cans of Asahi Dry Premium will be decorated with the world-famous portrait of kabuki actor Otani Oniji III, a woodblock print created by master ukiyo-e artist Toshusai Sharaku in the late 18th century.
If you prefer the flavor of the all-malt Yebisu Beer (Sapporo Breweries’ premium brand), your cans will instead bear The Sea Off Satta in Suruga Province, a print from Utagawa Hiroshige’s 1858 series Thirty-six Views of Mount Fuji, depicting the coastline of present-day Shizuoka Prefecture.
And finally, appearing on cans of Suntory’s The Premium Malts is Morning Glories and Tree Frog from Katsushika Hokusai, the ukiyo-e art form’s most celebrated figure.
All three varieties are priced at 3,240 yen (US$29) for a 12-can case, and can be purchased through the online shop of department store Mitsukoshi (Asahi here, Ebisu here, and Suntory here).
You may have noticed that all three types of beer are higher-end brews than their companies’ standard offerings. That’s because these gorgeous cans are being offered for purchase as ochugen, a midsummer gift that people in Japan give to family members, business associates, and other acquaintances to whom they feel indebted for their kindness. There’s nothing stopping you, though, from ordering a case for your personal use, as a way to thank yourself for all the hard work you’ve done so far this year.
Source: Entabe
Top image: Mitsukoshi
Insert images: Mitsukoshi (1, 2, 3)






Kabuki and geisha cats appear as cute purses based on famous Japanese ukiyo-e woodblock prints
Japan’s new ukiyo-e woodblock print passports are beautiful, now in travelers’ hands【Photos】
Get your beer in artistic cans featuring work by ukiyoe master Hiroshige!
Japanese fine art and pill bugs finally become one in BugArts Ukiyo-e series
Amazing ukiyo-e art exhibit gives you the chance to step inside a woodblock print and snap photos
Starbucks Japan releases new drinkware and goods for Valentine’s Day
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japan’s foreign tourist numbers projected to fall for first time in years in 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan unveils new S’mores Frappuccino and latte for Christmas 2025
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Do Japanese women check out each other’s lingerie at the hot springs? Survey investigates
Is this the most relaxing Starbucks in Japan?
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Fujisan beer, made with rice grown by water under Mt. Fuji, may have world’s most beautiful can
Amazing photos show Mt. Fuji looking just like an ukiyo-e woodblock painting
Stunning ukiyo-e art experience floats over to Tokyo for its latest exhibition
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Erotic Japanese woodblock print underwear makes a statement when you take off your pants【Pics】
Tokyo’s beautiful new license plates are based on one of Japan’s most famous woodblock paintings
Japan’s new ukiyo-e passports are going to look awesome
Video game battles as woodblock prints, “Ukiyo-e Heroes: Boss Fights” now available online 【Pics】
Nintendo’s Super Mario Bros. appear as the gods of wind & thunder in new ukiyo-e woodblock print
Combine your love of Godzilla, ukiyo-e and fashion with these fresh kicks from TeeFury
Pokémon becomes fine art with series of two hand-crafted Pikachu woodblock prints fans can buy
Converse All-Stars team up with two all-stars of Japanese art for Wave, Skull ukiyo-e shoes【Pics】
Give your cat culture and class with a beautiful ukiyo-e painting that’s also a scratching post
Japan redesigns yen bills and coin, adds beautiful ukiyo-e painting, women’s education pioneer
Cafe turns Japan’s most beautiful paintings into beautiful shaved ice dessert drinks【Photos】
Leave a Reply