
Other award-winning items up for sale include rags that look cuter with dirt and tea that tastes like the cosmos.
Anyone living in Japan or even long-time readers of this website will no doubt be familiar with Village Vanguard, the nation’s premier novelty goods shop. Known as the place to buy curry of any color imaginable and a bra for your eyes, they also hold a yearly award ceremony to honor the best and brightest up-and-coming novelty good creators.
This year’s grand prize was handed to the Manga Umbrella. When closed it looks like any old bumbershoot, but once opened; “BAAAAAAAAH!”
▼ Or DON!!!! depending how you hold it.
Your head becomes surrounded with the onomatopoeic scripts of the manga world, complete with velocity lines to thrust you right in the center of the monochromatic action!
The creators won a prize of 200,000 yen (US$1,700) and the chance to have the Manga Umbrella realized and sold through Village Vanguard for 4,104 yen ($36) each.
Its runner-up was Zookin, which are animal-shaped rags. Although that doesn’t sound very remarkable, the genius of Zookin are in the animals’ patterns, or lack thereof. Available in cow, cat, and panda. they each originally come in a plain white color which makes them look slightly off.
However, once you start cleaning, the black and brown stains give each animal their organic colorings, making them look as they should.
At 1,512 yen ($13) each, it’s the perfect gift to ensure that completionist clean freak in your life will be up until 3 a.m. wiping down the the engine block of their car to give Mr. Zookin Panda all his black patches.
This month also marks the re-release of Space Tea, which, as it’s name suggests, is a tea flavored like outer space. The makers say it is based on an analysis of the space suits worn by astronauts on their return to earth.
We tried it during a previous run and found it to be surprisingly tangy, both for a tea and a cold vacuum irradiated by cosmic rays. Now, you can too for only 2,160 yen…at least you could if it hadn’t already sold out on Village Vanguard’s online shop.
Sadly, the Manga Umbrella’s preorders have also all been filled as well, within a matter of days. Zookins are still available as of this writing, however.
Be sure to keep an eye on their brick-and-mortar stores and online shop though, because Village Vanguard would be foolish not to try and get more of these prize-winning novelty goods out in time for the holiday season. Failing that, you can always pick up a tried-and-tested pack of KFC bath salts or can of Leftover Bathwater Drink there too!
Source: PR Times, Village Vanguard / Manga Umbrella, Zookin, Space Tea
Images: PR Times
[ Read in Japanese ]






New line of skirts promises to give you the slim waist and long legs of an anime heroine 【Photos】
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
Are 500-yen noodles at Akihabara Ramen Center a great find or cheap miss?
Awesome Ghibli Howl’s Moving Castle figure is also a puzzle and an organizer[Photos]
Why you should be adding Calpis to your beer in Japan
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 5 best Japanese bento to buy at Kyoto Station
How to ride Japan’s awesome Pokémon Sandshrew Train【Photos】
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
New sakura cherry blossom viewing sheets bring old-school beauty to hanami picnics
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says