
It’s that time of year again: time to buy bundled discounted good from nearly all of Japan’s major retailers!
As with every New Year’s Season, stores of all shapes and sizes offer fukubukuro or Lucky Bags stuffed with discounted goods and/or limited edition items. And so, our reporters scour the retail landscape to peer inside these bags to see what’s to be had.
This year we start with Sachi Ojiya who had the unfortunate assignment of getting Village Vanguard for her Lucky Bag. We say “unfortunate” because, as the nation’s premier novelty goods store, they are not above throwing a practical joke or two in their bags.
So even when Sachi selected the sensible-sounding Cat Lucky Bag 2 for 5,400 yen (US$48) on her trip, she still couldn’t be sure what she’d get. So let’s take a look at the haul.
Village Vanguard “Cat Lucky Bag 2”
- Smartphone friendly gloves
- Relax shorts
- Clutch bag
- Socks
- Blanket
- Mug
Six items in total, and according to the Village Vanguard Website they have a total value of 10,000 yen ($89), so Sachi indeed made out like a bandit. And of course, everything was decorated with cats!
The clutch bag was Sachi’s favorite with the tabby jumping right out at you from the turquoise material.
The shorts were nice too, and even thought they were labeled Size L, they were stretchable and even slim people could wear them. Much like the many breeds of cat printed on them, these were pants for the masses.
And then… hey, wait a minute!
That’s no cat. That’s a pig saying “Hot!”
According to the website, the Cat Lucky Bag 2 contains a “Kitten Mug by Natsumi Natsuko.” But even though Natsumi’s name is there, we can’t think of anyway a talking pig could possibly be symbolic of a cat, even when the Chinese zodiac is involved.
It seems that this was probably Village Vanguard’s joke item for this year, which means Sachi got off mercifully light.
So if you happen to be a cat fancier as well, the Cat Lucky Bag 2 will not disappoint. And if you’re into pigs — well then — you might just get lucky too.
Photos: SoraNews24
[ Read in Japanese ]









Village Vanguard’s most expensive Black Lucky Bag sets an ominous tone for 2026
Village Vanguard’s “dangerous” lucky bag promises thrilling highs and miserable lows
Things get heavy with the Gold Lucky Bag from Village Vanguard
Village Vanguard tries to tickle us pink with a Pink Lucky Bag
Is Village Vanguard Outlet’s 2023 lucky bag filled with 60,000 yen worth of trash or treasure?
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
7-Eleven Japan sells freshly baked pizzas…but are they any good?
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
Family Mart releases huge range of cute sweets for Cat Day in Japan
The Ghibli theme park’s food looks good enough to be a reason to visit all by itself【Photos】
A spotlight on Japanese singles figure skating: Jumping into the 2026 Olympics【Pt. II】
Are you a control freak, baby, or tough guy? Find out what your sleeping position says about you!
Sailor Moon Sanrio partnership adds pairings for Sailor Starlights in new crossover merch line【Pics】
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Yokai are descending upon Tokyo this spring in the latest immersive art experience
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japanese women sound off on their minimum height requirements for a husband【Survey】
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
How much trash is in Village Vanguard’s 2022 Lucky Bags? We bought 7 to find out
Village Vanguard possibly tops its own record for most useless junk in a lucky bag this year
Does the 2023 Village Vanguard Lucky Bag satisfy our need for useless junk? Let’s find out!
Time to open the final Village Vanguard Luck Bag of 2026, the magical girl Red Lucky Bag
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Village Vanguard’s Blue Lucky Bag may have the most impressive piece of junk ever created
【Lucky Bag Roundup 2018】Starbucks Japan lucky bag only available to lottery winners this year
【Lucky Bag Roundup 2018】Krispy Kreme ups their game in these trying times for donuts
【Lucky Bag Roundup 2018】Celebrate New Year with Studio Ghibli merchandise from Donguri Kyowakoku
Great deals on edible scorpions and more at Village Vanguard this holiday season!
【Lucky Bag Roundup 2018】Akihabara Junk Shop Lucky Bags: Now with less junk!
【Lucky Bag Roundup 2018】McDonald’s Japan brings out exclusive goodies for customers this New Year
【Lucky Bag Roundup 2018】KFC Japan fukubukuro makes fried chicken dreams come true
【Lucky Bag Roundup 2018】Meg tries her luck with a fukubukuro from Japan’s top lingerie maker
Ikea celebrates New Year in Japan with a fukubukuro lucky bag filled with surprises
Leave a Reply