
Get a taste of seven different Japanese soup stocks with every bite of these new Don Quijote-exclusive chips!
If you’ve ever been to Japan, especially if you’ve spent some time around Shinjuku’s Kabuki-cho district, then you’ve probably wandered into a Don Quijote. Known as a discount store where you could probably buy anything you need, Don Quijote is a chaotic world of overflowing shelves and piles of useless but kind of cool and pretty cheap products that you probably don’t need but will buy anyway. It has everything from cosmetics to home supplies, outfits for Christmas, and even toys and costumes for the bedroom on the upper floors, but if you keep to the first floor you will typically be safely treated to aisles upon aisles of different snacks.
While many of these snacks are available at different stores around Japan, some are only sold at Don Quijote. They’ve had a partnership with potato chip company Calbee since 2013, and since then have been an exclusive seller of nine different limited edition snacks, like Shrimp with Rich Mayonnaise flavored potato chips and Scallops with Soy Sauce and Butter flavored shrimp crackers. The tenth and newest flavor to grace the shelves will be released on February 26: Rainbow Potato Chips! Sadly, they don’t come in pretty rainbow colors, though the package is colorful enough, but their rainbow assortment of flavors will certainly please your taste buds.
The Rainbow Potato Chips are flavored like a broth infused with seven ingredients: kelp, bonito, shiitake mushrooms, shrimp, clams, oysters, and scallops. Since apparently soup broths are popular right now, according to the Don Quijote Group Press Release (who knew?), Don Quijote and Calbee decided to team up to release this new flavor-packed chip that “everyone, from children to adults, can enjoy” (except those who hate seafood, apparently; they might want to skip these).
That sounds like an awful lot of flavors packed into one chip, and given the penchant for some of Japan’s more unique potato chips to be just kind of okay or weirdly sweet, we’re not sure how these will turn out. Nevertheless, we’ve taste tested some flavors that we expected to be bad and were pretty good, so we’d recommend you give them a try either way!
Source: Don Quixote Press Release via livedoor NEWS via My Game News Flash
Images: Press Release Times


Results of national poll for new flavor Calbee chips turn up “Tuna Corn Curry,” other bizarre flavors
Natto-flavored potato chips are now yours for the taking (or trashing) in Japan
We try Japan’s new “wet potato chips” — A moist revolution or soggy defeat?
Sure eel flavored potato chips are great, but here’s a recipe that’ll make them even better!
Calbee teams with gourmet French chain for uni and dried roe potato chip flavor
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Mass murder plot stopped by friend of Akihabara mass murderer
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
New “wet” potato chips revolutionise the snack industry in Japan
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
Get ready for a cherry-blossom-flavored spring with Sakura Butter potato chips from Calbee!
The perfect summer snack – potato chips that are made to be cool, literally
Japanese snack food maker introduces new potato chips…for women!
Japan’s Hormuz-triggered black-and-white potato chip bags regain some, but not all, color
Calbee goes spicy with two new potato chip flavors — Thai tom yum kung and Sichuan-style tofu!
Potato-Chip-Flavored Dressing coming to stores in Japan
KFC-flavor potato chips returning to Japan after a nearly decade-long absence
Potato chip-flavor fried chicken now on sale at convenience stores in Japan
Namco unveils potato chip-flavored cola, coming to Japanese game centers soon
Japanese potato chip maker to sell potato-growing kits
A call to arms: 5 Japanese potato chip flavours the west badly needs
Edamame potato chips appear in Japan, made with the king of edamame, dadachamame
Japanese potato chip Rubik’s Cubes coming soon
Smelliest sushi in Japan to become potato chip flavor