
Kikkouchan the rabbit loves traditional Japanese tortoise shell bondage.
Japan owes much of its kawaii culture to designers who’re able to take something weird and still make it cute. That’s how the country ended up with not only an anthropomorphized dog turd (who is also a dog) and a walking penguin enema, both of whom are adorable.
Of course, a talented artist can also do the reverse, and apply a dash of subtle yet unmistakable weirdness to something cute. Take, for example, the character Kikkouchan.
Kikkouchan is a cute little bunny, whose hometown, according to the character’s official biography, is listed as Sendai, in Japan’s northeastern Tohoku region. With a blank yet inviting expression, Kikkouchan carries on the traditions of perennially popular (and massively merchandisable) characters such as Hello Kitty and fellow fictional rabbit Miffy, so it’s not such a big surprise that Japanese fashion brand Journal Standard offers a range of Kikkouchan-themed items.
But wait, you might be wondering, what’s with all the red lines across Kikkouchan’s body? Or maybe you’re not wondering, because you’re already familiar with the Japanese term kikkou shibori, or “tortoise shell bondage.”
▼ If you’re not familiar with the term, please, please, please don’t Google it if you’re at work or school.
https://instagram.com/p/BeAdHBJHdtg/?utm_source=ig_embed
Japan has a long history of bondage fetishists, and the crisscrossing kikkou pattern, which resembles the segments of a turtle’s shell, is the most widely recognizable style. And yes, just like Kikkouchan, real-life kikkou shibori practitioners don’t have any clothes on under the ropes.
All that makes Kikkouchan a quietly provocative character to have on your iPhone case, tote bag, or key chain, all of which Journal Standard will be happy to sell you at prices ranging from 1,200 to 3,780 yen (US$11-$35).
▼ Kikkouchan T-shirts are on offer for 5,400 yen
▼ There are also Kikkouchan lighters and ashtrays, which are unusual choices for cute character trinkets, but the whole bondage thing suggests kids aren’t Kikkouchan’s target market anyway.
In contrast to Kikkochan’s love of physical bondage, the character espouses a laidback, free-and-easy philosophy, with the Kikkouchan slogan being “I don’t want to be constricted in any way other than physically.” If that’s a mindset you share, Journal Standard’s current Kikkouchan lineup is available online here.
Source: Journal Standard (1, 2)
Top image: Journal Standard
Insert images: Journal Standard (1, 2, 3)
[ Read in Japanese ]








Barbapapa opens its first cafe in Japan with exclusive menu of cute characters
Japan’s newest cute mascot character’s mission is to go up your butthole
Taiwan’s host of mascot characters invade Japan, bring own brand of cuteness to the country
Sanrio turns one of its most popular characters into a zombie for new Tokyo undead haunted house
Town in Japan has adorable boob mascot, makes City Boob Declaration for a touching reason
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Top Secret Cookie Recipe Finally Comes to Light
Man arrested in rural Japan on charges of leaving obscene DVDs in stores as gifts for “healthy men”
Studio Ghibli releases new action figures featuring Nausicaä of the Valley of the Wind characters
Abandoned school being used for foreign tourists to experience Japanese high school in Chiba
Over four billion yen in lost cash was found in Tokyo last year, setting new record
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Viral Japanese cheesecake from Osaka has a lesser known rival called Aunt Wanda
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
New Zealand prime minster welcomed to Japan by kiwi mascot characters, surreally somber dance
Is Amazon Japan’s lowest-rated Shiba Inu tissue cover a good boy?