As usual, ice cream is the answer to our problems.
So here’s kind of an odd aspect to traveling in Japan. The Shinkansen bullet trains, as you’d guess from their name, are incredibly fast, able to run at speeds above 300 kilometers (186 miles) per hour. And yet, you’re likely to find yourself with time to kill while riding them.
Because they’re so fast, Shinkansen trains are used for long-haul traveling. Now, if you’re a mature adult, quietly sipping your special Shinkansen beer as you gaze out contemplatively at the views of Japan streaming past the window, that down-time is a nice moment to pause and reflect between the destinations on your Japanese journey. But for young kids, after the initial excitement of “We’re on a train that goes really, really fast” wears off, time on the Shinkansen can be boring.
But since Japan always values good manners, you won’t want your antsy kids to get rowdy or noisy and disturb the other passengers. So how can you keep them quiet and occupied? Simple, says Japanese dad and Twitter user @1042limit: just buy them some of this special ice cream they sell onboard the bullet train.
新幹線で販売されているスジャータのアイスってクッソ固くて食べるの苦労するけど、新幹線という密室の中で二歳児を30分近く声も出させず足止めしてくる神アイテムだった。 pic.twitter.com/3gWGP0mit9
— コリ@私の時給は1200円です (@1042limit) October 9, 2018
Granted, we’re always happy to accept ice cream as a possible solution to a problem (as well as our personal lord and savior), but how much good-behavior time is this really going to buy you? Kids can inhale desserts in seconds, and once they’re done, they’ll be back to being bored plus have all the extra energy provided by the sugar of their sweet treat, right?
But that’s why it’s important to buy them the ice cream onboard the train, and specifically to buy the Japanese brand called Sujahta, which is a mainstay of the food carts attendants push up and down the aisles of the Shinkansen. Fans say Sujahta’s rich, creamy flavor is similar to that of Häagen-Dazs, but it’s not the taste that makes Sujahta a life-saver for parents, but its hardness.
▼ “As usual, Sujahta ice cream is seriously hard.”
Go WEST!
— 市橋大輔 (@184d) October 7, 2018
スジャータアイスは相変わらず固い。 pic.twitter.com/01pZo668uV
Sujahta has an extremely small amount of air within its cream, making it extra-dense. But of course kids can’t resist desserts that are right in front of them, right? So when you hand you kid a cup of Sujahta, you’re not just giving them a snack, but an attention-consuming activity as well. After @1042limit gave his two-year-old son the treat, he says he spent the next 30 minutes quietly and contentedly scraping away at it, without fussing to get up out of his seat or otherwise vocally complaining even once. “It’s like a treasure from the gods,” @1042limit reverently said.
▼ Sujhata is so hard that if you, as an adult, are in a hurry to eat it, some experienced Shinkansen passengers recommend also buying a hot coffee and placing the beverage’s cup on top of the ice cream to soften its top layer.
新幹線乗る前にスジャータアイス硬いというツイート見かけたから買ってみた。ホットコーヒー乗せてとうらぶの説明してたからめっちゃ柔らかくなってたけど pic.twitter.com/xid7NCGxLP
— 風留女 (@buruburuDebuu) October 10, 2018
Other Twitter users chimed in with their own tales of the brand.
“I started eating some Sujhata when my Shinkansen left Odawara Station, and it took me until we were in Nagoya [about one hour and 10 minutes away] to finish it.”
“I used to be a food vendor on the Shinkansen, and sometimes we’d get complaints from customers saying ‘This ice cream is too hard!’”
“I always buy a cup at the same time as I buy a bento boxed lunch, thinking that by the time I’m ready for dessert it’ll be really soft…but it never is.”
“I recommend pouring a little whisky in to soften it up. Tastes great too.”
▼ Or you can use hot coffee to make a Sujahta affogato.
俺くらいスジャータアイスを極めると、ついでにホットコーヒーも購入して、アイスにかけて溶かしながら食べるというテクを持ってる。 pic.twitter.com/oHl4p1VvWG
— toy (@bricolage_toy) October 10, 2018
While Sujahta isn’t exclusively sold on the Shinkansen, it’s heavily associated with the high-speed trains, and waiting until you’re onboard to purchase a kid for your kids (or yourself) ensures it’ll be firm enough to keep you from feeling like there’s nothing to do. At about 290 yen (US$2.60), it’s not the absolute cheapest ice cream around, but it’s still a bargain for delicious way to keep your trip in Japan happy and stress-free.
Source: Twitter/@1042limit via IT Media, Yajiridori

Shinkansen ice cream sales suspended on board bullet train, sell out online
A guide to riding the Shinkansen bullet train with a terrible-twos kid
How to order snacks on a Shinkansen bullet train in Japan
Japanese Twitter user wins free ice cream for a year, surprised that’s what they literally get
What’s the rule for where to put strollers on Japan’s Shinkansen bullet trains?
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Nagoya’s dark-red miso has continued to capture tastebuds for generations
7 great places to see Mt. Fuji from without having to climb it
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
What do Japanese kids spend their allowance on? Survey finds out
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Japanese schoolgirl feeds sweets to fans via 4-D VR headsets 【Video】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Hot coffee finally returns to Tohoku, Hokuriku Shinkansen bullet trains
Free Shinkansen tickets for kids travelling with parents during special JR promotion
Tokaido Shinkansen ending in-train food/drink sales for all non-first-class-passenger cars
Shinkansen coffee and ice cream vending machines make train travel in Japan magical
Japan is getting a Disney Mickey Mouse Shinkansen bullet train this spring!
Receipt from Japanese kid’s first shopping trip is a heart-melting symbol of his love for his mom
Kyoto Shinkansen sweets dessert hack – How to make the bullet train’s super-hard ice cream even better
Hello Kitty Shinkansen Cafe: A delicious stop on the most kawaii bullet train in Japan
Parakeet found riding Shinkansen by itself, gets taken into police custody【Video】
Shinkansen station platforms now have…Baskin Robbins ice cream vending machines!
Shinkansen announcer shares moment her mother hears her voice on bullet train for the first time
New way to buy Shinkansen tickets, through messaging app, coming this fall
$2.34!? Cheapest bullet-train ride in Japan lasts 3 minutes, but memories are forever【Photos】
Mom asks mecha anime staff to add scenes of kid going to the bathroom for her son’s sake
Japanese rail and Shinkansen bullet train announcers come together for series of cute videos
Ekiben vending machine adds new excitement to bullet train travel in Japan
Leave a Reply