
These Shinkansen-exclusive ice creams are so famous they even have their own hashtag.
When you take a trip on a Japanese bullet train, there are a lot of things to look forward to on the journey, including the onboard trolley service, where you can purchase Sujata ice cream, a treat so rare it can’t be purchased anywhere else.
Now, with passenger numbers down during the pandemic, one Shinkansen line has sadly suspended sales of the ice cream onboard from February. However, they’ve decided to make everyone’s dreams come true by offering the Shinkansen-exclusive ice cream for sale online, and it’s so popular it sells out within minutes every time there’s a restock.
▼ Our Japanese-language reporter K. Masami failed to get an order in for the new ice creams until she got lucky on the third restock.
The Sanyo Shinkansen, which connects Shin-Osaka in Osaka with Hakata Station in Fukuoka, is selling the ice creams online in 12-piece boxes, containing either all vanilla, all matcha or six of each variety. Masami got the mixed set and immediately went to open one of the matcha ice creams first, as it’s the one she always chooses when riding the Shinkansen.
Peeling off the foil lid, Masami was curious to see if the home-delivered ice creams would have the same hardness as the ones served on the train. Sujata ice creams are so famous for their hardness they even have their own hashtag on social media–“Shinkansen sugoi katai aisu” (“super hard Shinkansen ice cream“)–with photos and videos showing people unable to insert the spoon into the super-stiff ice cream.
▼ Masami took hold of the attached spoon and went to stab it into the dessert, but no matter how hard she tried, it just wouldn’t penetrate through the surface.
▼ No doubt about it, this was the genuine super hard Shinkansen ice cream!
Letting go of the spoon leaves it standing upright on its own in the tub, a sight so familiar to Sujata ice cream fans it should really become the logo for the brand. As fans will know, it takes about ten minutes for the ice cream to soften up just enough to allow the spoon to slide into the still-hard ice cream–which means you should order it way in advance of reaching your stop–so Masami left the tub for a while and came back to it once she was able to pick up a good spoonful.
As soon as she managed to tease the dessert out onto the spoon, Masami dropped a dollop onto her tongue and closed her eyes. The delicious taste of the rich, high quality matcha ice cream melted ever so slowly over her taste buds, immediately whisking her off to a seat on a bullet train, where the only destination that mattered was the bottom of the tub inside her hand.
Currently, the end-date for online sales of the ice cream is yet to be announced, although the company has said they’ll be available online until the day before onboard sales resume. So if you’d like to try the famously hard ice creams in the comfort of your own home, the time to purchase them is now, and at 4,800 yen (US$44.97) for a box of 12, including tax and shipping, it’s a lot cheaper than having to buy a ticket on the bullet train to try one.
Related: West Japan Railway Food Service Net Company
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








How to order snacks on a Shinkansen bullet train in Japan
Kyoto Shinkansen sweets dessert hack – How to make the bullet train’s super-hard ice cream even better
Shinkansen station platforms now have…Baskin Robbins ice cream vending machines!
Shinkansen coffee and ice cream vending machines make train travel in Japan magical
Japanese dad shares ingenious trick to keep kids (or yourself) from getting bored on the train
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Krispy Kreme Japan releases new fruit doughnuts…that taste better cold
The adorable, delicious joy of the Totoro cream puff gift box[Taste test]
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Beautiful new dangling Totoro socks let the Ghibli mascot sway with every step[Photos]
Japan opens shrine for plush toys in Kyoto, offering memorial rites and a resting place for remains
Totoro Soot Sprites are here to help keep your organized as adorable paper clips[Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Hot coffee finally returns to Tohoku, Hokuriku Shinkansen bullet trains
A guide to riding the Shinkansen bullet train with a terrible-twos kid
Hello Kitty Shinkansen Cafe: A delicious stop on the most kawaii bullet train in Japan
Hokkaido Shinkansen apologizes for driver “spacing out” while operating bullet train
We try the new Häagen-Dazs Decorations ice creams in Japan
We try the new Häagen-Dazs Matcha Pie ice cream from Japan
Japanese rail and Shinkansen bullet train announcers come together for series of cute videos
Tokaido Shinkansen ending in-train food/drink sales for all non-first-class-passenger cars
Hello Kitty Shinkansen bullet train to debut in Japan this summer
Evangelion Shinkansen gets range of souvenirs, including its very own bullet train ekiben obento
What’s the rule for where to put strollers on Japan’s Shinkansen bullet trains?
Shinkansen conductor caught playing GPS smartphone game on bullet train…for TEN years
Starbucks Japan opens first-ever branch on Shinkansen bullet train platform
Japan is getting a Disney Mickey Mouse Shinkansen bullet train this spring!
Stranded passengers on Shinkansen bullet train served out-of-date bread during typhoon