If you ever wanted to know what a full year of ice cream looks like, here’s you chance!
We thought it was a big deal a few years back when you could get just one single free Azuki Bar. Little did we know then what incredible developments would happen in the world of free sweet-bean-flavored ice cream.
Japanese Twitter user @skayiri recently posted this photo, which quickly grabbed the attention of the envious Internet:
▼ “Uh, it’s my fault for not really reading it, but isn’t this a ridiculous
amount of ice cream for one year?????” (Click image to enlarge, translation below)
いや、よく読まんかった俺も悪いけど、一年分ってアホちゃう?????(これと同じ量があた3回来る) pic.twitter.com/gvHPdTzKje
— すくえあ (@skayiri) January 26, 2019
What happened was, @skayiri entered a contest run by Smart EX, an online service for reserving shinkansen tickets. There’s a friendly rivalry between two brands of ice cream, Sujahta vanilla cups (the dark blue ice cream in the upper left of the photo) and Azuki Bars (the red popsicles in the bottom right) since both are served on the trains.
To settle the rivalry, Smart EX picked some users in a lottery to win a year’s supply of both brands of ice cream, so the winner could sample both sides to their heart’s content. The only issue was, @skayiri thought that a year’s supply would be about 12 ice creams… not 367 of them!
Here’s what the letter says:
Thank you for using the Tokaido/Sanyo Shinkansen reservation service Smart EX!
You were chosen as a winner of the “Sujahta Ice Cream vs. Azuki Bar” prize. Congratulations!
Smart EX will now supply you with one-year’s worth of ice cream. Please feel free to compare the two flavors as much as you’d like.
Number of ice creams:
This time, we have sent you 93 ice creams.
Second batch: 88 ice creams (coming beginning of February)
Third batch: 93 ice creams (coming middle of February)
Fourth batch: 93 ice creams (coming beginning of June)
Yes, that’s right. The ice cream pictured above was only one fourth of the total that @skayiri would receive!
▼ Well, time to clear out the fridge… and probably buy two or three new ones.
Thankfully @skayiri had a plan of attack. Here’s what they said when people were concerned that they might end up not having space for the ice cream and throwing it out:
“I definitely will not be throwing any of it out! Luckily a lot of my friends have told me they’d be super happy to come get some, so we’re going to enjoy it together. It’ll be like an ice cream festival!”
A solid strategy for sure, though another winner of the same contest chimed in with advice of their own:
▼ “We’re twins lol. Let’s do our best to eat all the Azuki Bars!
If you heat them up, they make a great sweet-bean soup.”
Here’s how Japanese netizens reacted to the seemingly-infinite ice cream:
“If I ate all those Azuki Bars, my teeth would fall out.”
“Why are they sending all the ice cream in just two months?”
“Yeah it would’ve been nice if they’d spread it out a bit more.”
“This kind of feels more like a punishment than a prize lol.”
“Ice cream in the middle of winter… the perfect prize!”
“You’re going to be so sick of ice cream by next year.”
That last netizen may have a point. But we suppose then it’s a good thing that Azuki Bars aren’t just ice cream: their legendary hardness also lets them double as very effective hammers.
Source: Twitter/@skayiri via Hachima Kiko
Featured image: Twitter/@skayiri
Insert image: Flickr/mirabelka szuszu


Grab a free ice cream treat on “Azuki Bar Day” (July 1st) in three major Japanese cities
Apple pie ice cream bars arrive in Japan and they’re superb【Taste test】
We try making red-bean rice using an ice cream bar【SoraKitchen】
Häagen-Dazs Japan announces azuki bean ice cream, net users go wild
Frozen azuki snacks last miraculously long in blackout stricken Hokkaido
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Over a billion yen in smuggled gold found inside sex dolls by Japanese investigators
Will we eat the gyoza or our words at this all-you-can-eat dumpling challenge?
TKG Debate: What’s the best way to eat Japan’s beloved raw egg comfort dish?
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Totoro Soot Sprites are here to help keep your organized as adorable paper clips[Photos]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Another Japan-meets-ice cream creation from Häagen-Dazs — this time it’s strawberries and azuki!
10 awesome ice creams available from convenience stores in Japan
Japanese dad shares ingenious trick to keep kids (or yourself) from getting bored on the train
Here are Japan’s favorite ice creams from last month! Vanilla wins by a mile…
Häagen-Dazs’ new azuki matcha ice cream sandwich: tastes great, so messy it can resemble roadkill
New Japanese-style Häagen-Dazs brings us chestnut and azuki red bean ice cream this fall
Japanese survey reveals the top 10 most popular ice creams in Japan
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
ZOMG! ICE CREAM! Taste-testing the best autumn-flavored ice cream in Japan
The newly revitalized Dandy Chocolate ice cream monaka surpasses what it means to be chocolate
The ultimate guide to Kyoto ice-cream
Ninja Sword Ice Cream: The longest ice cream in Japan looks like a single-edged sword
Hi-Chew candies get revamped into ice cream sweet treats just in time for summer
Love fireworks and ice cream? Häagen-Dazs lets you enjoy both at this Hanabi Bar in Tokyo
Aichi woman arrested for stealing ice cream from a delivery truck because it was too hot
Japan’s crab ice cream is here to test how much you really love seafood and sweets