Can luxury toilet paper really be worth the exorbitant price tag? Mr. Sato orders some of the finest on the market to try it out.
Mankind is born with a curse, and that curse is that after every trip to the bathroom we must wipe our behinds. Perhaps it’s a karmic punishment for our hubris in being born. Maybe we’re human explicitly because we have to buff our butts with a bit of paper. At any rate, there’s no way humans can escape this hideous birthright, and so we have to just hunker down and deal.
But wait! There may be a way to brighten up this sordid, menial task. It was with this goal that Mr. Sato purchased three rolls of luxury toilet paper, in pursuit of some small way to win back joy in his bathroom visits.
“It’s a little embarrassing,” Mr. Sato told us unprompted, “but I’ve never once used luxury toilet paper. My butt has never felt the soft caress of that high-quality cloth, and why? Well… Because I didn’t know it existed.”
Understandable. He dashed to the Internet to rectify this grievous lack in his life, and soon enough a 5,000 yen (US$44.75) toilet roll set was within his sights. Maker Mochizuki Seishi has the honor of officially presenting its wares to Japan’s imperial family year after year, and Mr. Sato figured if this premium paper was good enough for the Emperor’s tush then it would revolutionize his own toilet habits.
▼ The toilet roll set in question, the “Hanebisho”, which can be also ordered as a pack of eight for a square 10,000 yen
At that price, a single roll costs 1,670 yen, or about as much as a luxurious apple hamburger. Mr. Sato admitted he was filled with some trepidation before placing his order: he was usually in the habit of purchasing eight-packs that cost a few hundred yen, and his rear had never uttered a word of complaint. Maybe his butt was too uncultured to appreciate the sensibilities of this Imperial-standard paper? You wouldn’t expect a newbie car driver to appreciate the glory of zipping a Formula One car around the circuit, and Mr. Sato’s butt was more like an uncouth vandal with a Vespa license.
Oh, who cares! Even a rough-n-tumble delinquent deserves to touch an F1 car once in his life. Onwards! He clicked the order button.
A few days later a gorgeous box lay in his apartment, filled with sophisticated promise.
▼ The box the rolls came in was just as exquisite as you would expect
Can you believe such a dainty box contains toilet paper, of all things? Well, that’s not all. It houses another box that’s just as beautiful. With presentation like this you’d expect some high grade rice wine to be tucked inside!
▼ This one is at least covered in soft curlicues that calls the not-so-humble toilet roll to mind
Once you peek inside, all doubt is eliminated. This is in fact toilet paper!
▼ The name “Hanebisho” is stamped atop the roll, as well as the maker’s name
And how beautifully presented it is! Each roll comes coccooned in a perfect wrapping of Japanese print paper. These artistic patterns are soothing to the heart and pleasant to the eye, and each one has its own precious pastel tone to savor.
Here, Mr. Sato faced another dilemma of the heart. To use this toilet roll as it was intended, he would have to disrobe it of its gorgeous outer layer. But it was so beautiful! What a waste, to just discard it!
No. He had resolved to let his coarse behind experience this F1-grade experience at least once. Off the wrapper came.
Without its gorgeous marine-colored coating, the paper roll sports a comparatively plain print. It has an understated dignity after the pretty watercolor wrapping, and the paper itself is as soft as swans’ down to the touch. If you peer closer, you might notice that something is written in the layers…
A poem!
“No matter how time doth wear on / and forms doth shift and warp / adopt the sincerity of your forebears / and play your own harmony with pride”
“How am I supposed to wipe my ass with this?!” Mr. Sato howled. What agony, to use such beautiful art to clean the worst part of oneself! How dare they make this difficult choice even harder with their floral language!
His mind was made up. He must use the paper. To do anything but use the paper would be an insult to its beauty.
▼ The Hanebisho nestles serenely in Mr. Sato’s toilet roll holder
Mr. Sato cleared his mind of all earthly distractions, like the dainty butterfly print and those tranquil poetic verses, and gripped a healthy chunk of paper. Stretching it out, he steeled his determination – and tore a chunk off! Here we go! It was all riding on this moment!
It was time…
To…
WIIIIIIIIIIIIPE!
.
.
.
.
.
.
.
▼ [IMAGE REDACTED]
While Mr. Sato would love to show you his method of cleaning himself, we at SoraNews24 have elected to not share these images for numerous reasons. Thank you as always for your understanding.
▼ An enlightened Mr. Sato treats his face to a touch of luxury
After wiping, Mr. Sato was thoroughly satisfied with his pricey purchase. Just like when touching it with his fingertips, it felt silky and smooth against his buttocks as though he were caressing them with silk. What’s more, each sheet of paper was full-bodied and deliciously thick, allowing you to scrub effectively without any worry of the paper disintegrating in your hands.
Mr. Sato implores everyone with a crude and classless bum like his to test-drive this Formula One-tier paper, even if it’s only once in their entire life. Treat yourself like an Emperor, for once! It’ll make the perfect follow-up to a course of premium ice cream.
Images © SoraNews24
[ Read in Japanese ]











We try Rabbit toilet paper, a luxury roll made by suppliers to the Imperial Family
This fun and fruity toilet paper looks good enough to eat
$11,000 luxury Japanese toilet will probably give you the best poop experience of your life
Japanese toilet paper collection opens our minds as we open our butts
Learn How to Sleep in a Toilet Stall Like a Pro
What’s inside the McDonald’s Japan fukubukuro lucky bag for 2026?
Culturally confusing Vietnamese Burger King found selling Japanese food
Otaku woman in Japan finds herself target of strange fake shoplifting scam, netizens urge caution
Celebrate National Cucumber Day by learning about the cucumber-loving yokai, the kappa
We try the sweets, soups, pastas, and fried chicken of KFC’s all-you-can-eat buffet restaurant
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
We check out the new apartment building construction site area that opened in KidZania Tokyo
One of Japan’s rarest sweets is a sell-out hit that looks and tastes like frost
Studio Ghibli’s new desktop Howl’s Moving Castle will take your stationery on an adventure
How not to choose a kanji tattoo: A guide for World Cup footballers
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
We travel to Fuji to see how they make Japanese toilet paper
Japan’s new custom-order cat-theme toilet paper lets you wipe your butt with cuteness
7-Eleven selling “Japan’s longest roll of toilet paper” that’s 7.11 times longer than normal
Toilet paper miracle ends 11 harrowing minutes in a Harajuku McDonald’s restroom
Mr. Sato smokes some dead leaves he found on the street 【Retro Sato】
Our Japanese-language reporter has fun with a toilet paper gun, but finds two clear drawbacks
Saitama Police chief arrested busted for stealing toilet paper
Japanese arcade restroom asks customers to declare loyalty for dogs or cats in toilet paper poll
Mr. Sato tries to make himself invisible by wearing mirror paper, creates cool modern art instead
Mr. Sato attempts to battle his butt forest with Japan’s affordable Osu! Ass Hair Trimmer
Intoxicated Saitama man hides mysterious paper in a tree, Mr. Sato investigates
Working class Mr. Sato braves visiting a fancy hotel to buy a highly rated strawberry cream bread
Mr Sato makes a frightening purchase at an Akihabara vending machine
Mr. Sato gets dazzled by multicolored poop at the Poo Museum in Yokohama
Mr. Sato is now a sticker, and we’re giving him away to six lucky readers!
We try to destroy Japan’s sturdiest eyeglasses with the power of Mr. Sato’s butt【Video】
Leave a Reply