Why fix a problem in seconds when you can throw an extended hissy fit instead?
In Japan, there’s an iron-clad rule of business that says “Okyaku-sama ha kami-sama desu,” or “The customer is god.” But while it’s an admirable attitude for businesses to adopt in striving to always provide the best possible service, shop clerks unfortunately sometimes find themselves having to deal with a customer from hell.
These eruptions of divine rage tend to happen most often at convenience stores, with complaints about being required to tap a button on a touchscreen to confirm the buyer is of legal drinking age. But in this video shared by Twitter user @smhl_Mg, it’s Japan’s other favorite vice, cigarettes, that has the customer standing at the register screaming at the workers.
https://twitter.com/smhl_Mg/status/1071440777186701312“Oonaa yobe, ora!” (“Call the owner, dammit!”) the Man in Red bellows repeatedly, along with “Renraku shiro!” (“Get on the damned phone!”). But what’s got him so upset?
Well, Japanese convenience stores sell a huge variety of cigarettes, which are stocked behind the counter and designated with corresponding numbers for specific brands, pack sizes, etc. When a customer wants to buy some, he tells the clerk at the register the number he wants, and the clerk retrieves the pack. However, the employee in the video has -GASP!- retrieved he wrong pack!
It’s important to keep in mind that Big Red hasn’t actually been charged for the mistakenly retrieved pack of cigarettes, so he hasn’t suffered any monetary damage. Really, the only thing he’s lost is the amount of time it would take to say “No, this isn’t what I want. I want pack number X,” which doesn’t seem like anything to get so upset over. Granted, some people do have very busy lives, but the customer’s decision to throw an extended hissy fit, as opposed to rectifying the situation by quickly and calmly correcting the clerk, makes it hard to think he’s in anything close to a rush or that his time is particularly precious.
https://twitter.com/smhl_Mg/status/1071894370968686592After several demands for the employees, who appear to be working at an unidentified branch of convenience store chain Family Mart, to get their branch’s franchise owner on the scene, the employee at the register informs the angry customer that he’s the shift manager. “Shut up!” the customer hollers. “Don’t f**k with me! I told you, Number 103!” he continues, proving that he actually is capable of repeating his request, despite feeling the need to preface it with several rounds of high-volume whining.
While no one comes to the employees’ aid in the video, other Twitter users were sympathetic.
“That dude is not right in the head.”
“I work in a convenience store, and sometimes it’s hard to hear what number the customer said the first time. It’s doubly hard if they’re scary-looking.”
“What does this guy want the clerk to do other than saying ‘Sorry, I made a mistake?’ Occupying the space in front of the register like that is an obstruction of business.”
Other commenters had alternative suggestions as to who the staff should get on the phone instead of the store’s owner.
“Yeah, they should totally get on the phone and call the cops.”
“Calling a mental health professional would be a good idea.”
“Time to call this guy’s parents, because their son is acting like a bratty kid.”
And finally, one Twitter user had this to say about the vividly dressed, cap-wearing man with the rotund physique:
“Man, Super Mario needs to shut up already.”
It might seem strange to see the store staff, who are being confronted by an obviously unreasonably angry individual, calmly stand there without firing back any angry remarks of their own. Japanese society in general, though, holds that deescalating conflict is usually the best strategy. There’s even an old adage that translates to “Whoever shuts up first wins,” and that’s just one metric by which we can come to the conclusion that this customer s definitely a loser.
Source: Twitter/@smhl_Mg via Jin
Follow Casey on Twitter, but don’t expect him to get his company’s owner on the phone.

Japanese convenience store customers reimagined as gacha game characters
Convenience store clerk arrested for punching customer over receipt in Hyogo Prefecture
Crazy-athletic Japanese convenience store clerk may be employee of year, or Super Mario【Video】
Japanese customer finds run-in with “Indian” convenience store clerk a refreshing experience
The customers Japanese convenience store clerks hate the most
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Top 30 tourist sites in Japan: the most popular sightseeing spots for overseas visitors
McDonald’s Japan announces Pokémon Trading Card Happy Meals with guaranteed Pikachus
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Japan’s Fake Black Stockings offer sheer looks and winter-cold protection
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Japanese convenience stores showing “hardening of society” with touch-screen age verification?
Man in Japan orders female store clerk to prostrate herself over misunderstanding with his change
For chivalry, Japanese man tells female store clerk “I aint got nothing to say to you!”
Five important manners to remember when buying something at a Japanese convenience store
8 types of customer that irk supermarket store clerks in Japan
Japanese convenience store clerk outsmarts robber with just two words
Convenience store clerk hospitalized by customer dissatisfied with “smile-less” service
Store employee uses barcode scanner to defeat knife-wielding robber
UX at Japanese convenience store is a heartwarming example of excellent customer service
“Nasty” photo of convenience store clerk at work highlights Japan’s strict cleanliness standards
Convenience store clerk accidentally puts something in customer’s bag they shouldn’t have…
Japan’s second-largest convenience store chain changes service policy for sake of foreign workers
Hokkaido man arrested after asking convenience store to lend him money
Lawson convenience stores continue to hand people their coffee, even though no one wants them to
Nearly 75% of store clerks in Japan feel stress from earphones on customers, according to survey
Japanese convenience stores want you to be honest and request to pay higher sales tax rate
Six ways to avoid looking like an “idiot” when shopping at Japanese convenience stores
Leave a Reply