
Younger men don’t enjoy the same popularity, though.
With nearly 1.4 million registered female users, Japanese matchmaking app Pairs boasts that it’s one of the largest online romance resources in the country. Yet even with so many potential partners, online media company Parasol noticed that some single ladies are particularly popular.
Parasol sifted through Pairs’s profiles, first finding the 500 most popular female profiles on its site. Once it had done that, it examined those women’s specific traits, helping to create a picture of the ideally attractive single lady.
According to Parasol, the female profile that’s most likely to attract attention from male users is
● A woman who’s 24-26 years old
● Wearing a sleeveless top or a kimono in her profile photo
● Neither skinny nor heavyset
● Graduated from a four-year university
● 159 centimeters (5.2 feet) tall
When taking a look at the top 500 women’s profiles, the women’s ages show a steeply undulating curve. 24, 25, and 26-years old were the three most common, each accounting for over 12 percent of the most popular profiles, with sharp drop-offs coming after the ages of 26 and 30. There’s also a dip in popularity at 23, which Parasol speculates might be because they’re not seen as young and carefree as college students, yet not quite settled into sophisticated young adulthood.
▼ The blue line shows what percentage (left axis) of the 500 most popular women each age (bottom axis) accounted for, while the red line shows the age distribution of Pairs’ entire group of female users
Meanwhile, female users showed a preference for more mature gentlemen, with hardly any of the 500 most popular men being younger than 25. The largest portion of the top guys was 28 years old, and after 32 their representation plummeted in dating website’s top tier.
▼ Percentage of women (red line) and men (blue line) by age in the top 500 profiles for their respective genders
Moving on to visual appeal, the fashion choices for the 500 most popular women reveal that either skin or traditional Japanese attire were the most likely to attract guys’ eyes.
● Sleeveless top: 60.8 percent
● Yukata/kimono: 13.6 percent
● Miniskirt/shorts 8.8 percent
● Bathing suit: 7.8 percent
● Off-shoulder top: 6.6 percent
● Sweater: 5.4 percent
● Cosplay outfit: 1.8 percent
For women’s physiques, “normal” was by far the most common among the most popular profiles, though it’s worth noting that Japan’s concept of “normal” would be considered “slim” in many other parts of the world.
● Normal: 53 percent
● Slightly slim: 19.4 percent
● Slightly plump: 6.2 percent
● Slim: 5.6 percent
● Busty/curvy: 4.4 percent
● Muscular: 1.4 percent
● Plump: 0.2 percent
And, lest you think that guys were only interested in looks, the majority of the 500 most popular women were college-educated.
● College graduate: 54 percent
● Junior college/specialty school graduate: 17.4 percent
● High school graduate: 7.6 percent
● Graduate school graduate: 2 percent
● Other: 1.6 percent
▼ For “other,” that’s probably referring to middle school graduates (middle school being the end of compulsory education in Japan), though it’s technically possible that “secluded mountain martial arts academy” would also fall into that category.
Unfortunately, Parasol hasn’t released any data for the 500 most popular men aside from the age break-down shown in the graph above, but if you are snapping a profile pic, it’s probably worth remembering that while guys like the no-sleeve look for girls, the feeling isn’t exactly mutual.
Source: PR Times
Top image: Pakutaso
Insert images: PR Times, Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






Is it OK to split the bill on a date in Japan? Survey asks what women and men of different ages think
Does a guy lose all chance with a Japanese woman if he doesn’t pay for the first date?【Survey】
Virgin majority for surveyed Japanese college students, and 30 percent have never gone on a date
How long should you date someone in Japan before going on a trip with them?
Japanese women’s magazine’s list of traits for an ideal man is both understandable and baffling
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
This overlooked neighborhood east of Tokyo is awesome in many ways, left us with just one regret
Japanese government says country needs more women’s room toilets to meet modern society’s needs
Yoshina invites you to give the gift of beef bowls this Mother’s Day
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Nearly half of young Japanese men in survey have never had a girlfriend, zero-boyfriend women rise too
No doctors or hairdressers! Survey asks Japanese women what professions they don’t want to date
Japanese men and woman both have the same top requirement for a spouse in konkatsu poll
How much do Japanese men and women pay on dates? Survey finds large gap
What are the most and least attractive hobbies for Japanese men and women? Survey investigates
The 10 most attractive Japanese women’s names, as chosen by dating app users
Roughly 40 percent of single Japanese men in their 20s have never been on a date, survey says
Young Japanese adults show lowest dating experience level yet in annual survey
“Is it acceptable to go to a family restaurant for your first date?” Japanese survey asks
How do Japanese women feel about going Dutch on a date? Survey investigates, finds gap
Japanese college women pick between men who’re short and handsome or tall and plain in survey
Japanese women reveal their ideal kiss scenarios【Survey】
Japanese cheating survey finds high infidelity rate in Kyoto and one of Tokyo’s neighbors
Japanese company promises women the man of their (financial) dreams!
Japanese women asked what best job for a husband is, may be looking for romantic-comedy lead
More young Japanese men romantically involved with older female coworkers than younger ones【Survey】