This “secret menu” is really more of an alternate style of beef bowl.
In the world of Japanese fast food, one of the most popular options may just be gyudon, or beef bowls. Tender snippets of thin-sliced beef stewed in broth, then served with onions over rice is sometimes just what the doctor ordered. Plus, it always comes out fast and hot.
When it comes to beef bowls, Yoshinoya is the chain to beat. Part of Yoshinoya’s charm is that its menu is fairly customizable. Not only can you choose the volume of rice and meat in your bowl, but also the toppings and sides, which lets you create a beef bowl that is uniquely yours every time. You can even eat it with ramen instead of rice (if you’re at the right branch)!
This means that there are all kinds of “secret menu” beef bowls at Yoshinoya that Japanese citizens will gladly share. But one Japanese Twitter user has an unusual “secret menu” item that has a lot of people scratching their heads: a beef bowl with the rice on the top and the meat on the bottom.
吉野家で5年間バイトしてたが、1度も注文する人いなかった、、、完全裏メニューがこれだ。
— 中村一之@IT×寿司屋の二刀流 (@CXOBANK) January 11, 2020
「牛丼並ニクシタ」
値段は牛丼と変わらず、必要なのはスタッフに何度も聞き直される羞恥心。中には説明しないと分からない方も。覚悟の上、頼んで欲しい一品。
この上に納豆をかけて食べるのが吉マニア。 pic.twitter.com/SGpIvocFAm
Kazuyuki Nakamura (@CXOBANK) wrote:
“Not one person ordered this in the five years I worked part-time at Yoshinoya…this is a real ‘secret’ menu item:
‘Gyudon Nami Nikushita’ (Regular-Size Beef Bowl with Meat on the Bottom)
It’s the same price as a regular beef bowl, and all you need to do is shyly repeat your order multiple times to the confused associate. Sometimes they don’t understand it until you explain it to them. This is something I want people to order now that they know about it.
If you eat it with natto on top of it you’ll become a Yoshinoya fanatic!”
Nakamura’s simple “secret menu” is to reverse the usual position of the beef bowl’s components. Instead of putting the beef on the rice, have the server put the beef in first, and then top it with the rice.
You might be wondering, “Why?”, and you wouldn’t be alone. A lot of Japanese Twitter users were puzzled by Nakamura’s strange new beef bowl. After all, part of the appeal of a beef bowl is eating the rice and the beef together, and enjoying the flavor of the sauce mixed with the rice.
Nakamura dutifully explains:
“The benefits are: you get to enjoy the delicious flavor of the rice, and the beef doesn’t get cold as fast! Plus, you’ll surprise everyone around you. The friends you bring with you will be like ‘What?!'”
Interesting. We could get behind enjoying the flavors of high-quality Japanese rice while keeping the beef warm, and we’re always for increasing shock value. This could be a fun way to shake up the regular ol’ beef bowls we’re always getting at Yoshinoya!
Japanese netizens had their minds blown by the completely contrary idea:
“Before putting on any toppings like natto or eggs, you first get to taste the rice and then the beef. This one bowl has two ways to enjoy its delicious flavors! haha”
“I would never have thought of this, lol. I don’t think I’ll ever order it this way, but I don’t hate the idea.”
“I thought for a second you’d ordered a beef bowl without the beef!”
“This is pretty next level”
“This is a good idea! I always want to eat the brothy rice first and then enjoy the beef.”
On the other hand, quite a few netizens cautioned against trying this, saying they’ve tried ordering it and been told “We don’t offer that at this branch.” Some say that it was only something offered at the old Tsukiji branch, which has closed down and reopened near Tokyo’s new fish market in Toyosu, which may or may not still sell this reverse beef bowl. Others say that asking for this seems like an unnecessary burden on the restaurant staff–which might be a stretch, considering that all they have to do is put the same ingredients in the bowl, just in a different order.
Either way, you might face some challenges in ordering your beef bowl this way–if not a flat-out rejection, you’ll probably at least get some blank stares or weird looks. But you won’t know if you can order it unless you try, so don’t be shy if you really want to try it to see what all the fuss is about!
Source: Twitter/@CXOBANK via My Game News Flash
Images: Twitter/@CXOBANK
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


The best way to eat a gyudon beef bowl, according to staff at Yoshinoya
Secret way Yoshinoya’s president customizes his beef bowl orders is a secret no more【Taste test】
From beef bowl to beef pouch? Taste testing Yoshinoya’s instant gyudon packs
Mix-and-matching Yoshinoya, Matsuya, and Sukiya to create the ultimate beef bowl【Taste test】
Tsukimi Moon-Viewing season begins in Japan with new Yoshinoya gyudon beef bowls
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Japanese man drives truck that’s on fire directly to fire station, drops flaming potatoes[Videos]
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli director Hayao Miyazaki is still drawing…and walking in his Vans
TikTok releases its Year in Music 2025 – Japan’s Top 10 Songs ranking
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
McDonald’s Japan celebrates spring with… a Strawberry Shortcake Pie?!?
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
The top 10 graduation songs in Japan as chosen by current Japanese high school students
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Yoshinoya sells frozen beef bowl topping packs, but are they as good as the restaurant kind?
Yoshinoya has a semi-secret chicken bowl you won’t find anywhere on its website【Taste test】
Japan’s beef bowl king, Yoshinoya, releases new line of canned, ready-to-eat beef bowls
What happens when you accidentally put a gyudon beef bowl meal through the washing machine
Yoshinoya studying what happens to the body after three months of eating beef bowls
Pharmacies in Japan now sell Yoshinoya beef bowls
Yoshinoya’s special Japanese parliament-only wagyu beef bowl is now available to us civilians too
Yoshinoya, Japan’s biggest beef bowl chain, is now serving fried chicken in Tokyo
What does three months of Yoshinoya beef bowls do to your body? Medical study announces results
Japanese Black Wagyu from Yoshinoya – Premium beef isn’t just for politicians anymore!【Taste test】
Yoshinoya teams up with Wagyumafia for a super expensive beef bowl
Japanese beef bowl chain Yoshinoya releases new canned, ready-to-eat rice bowls 【Taste Test】
Yoshinoya beef bowls become miniature gacha toys
Make Your Own Yoshinoya Beef Bowl at Home, Even Better Than the Original 【Recipe】
Beef bowl king Yoshinoya to start serving ramen this summer with new beefy mazesoba
Love Yoshinoya enough to eat it twice a day? Then they now love you enough to give you a discount
Yoshinoya serves gyudon beef bowls from a tiny truck in Tokyo