
There are only three of these adorable verdant vehicles out on the streets — flag one down if you get the chance!
Suumo is a Japanese real estate service, but you’d be forgiven for not noticing — after all, they’re often generating buzz for whacky publicity stunts or helpful surveys. They have many outlets across Japan, though, and they’re especially easy to notice: just look for the fluffy green marimo mascot!
▼ His name is also Suumo.
For an extremely limited period between February 14 and February 27 this year, Suumo is taking to the streets to spread awareness for his native company. Three taxi cars, bedecked in the company’s signature grassy green tones, will roam Tokyo’s 23 wards and offer anyone who hails it down the chance to drive anywhere in Tokyo for free!
▼ The three cars will operate from 10:30 a.m. to 9 p.m. throughout Tokyo.
There’s a special bonus even among the very limited taxis, though. Out of those three cars, just one of them will come equipped with a heated kotatsu table! But calm down before you start getting excited about warming your knees for free, as the kotatsu is exclusively for Suumo’s use. You have the privilege of sitting across from him and watching him get toasty.
▼ Never mind, this is much better than actually using the kotatsu.
Zoom out from Suumo’s snuggly set-up and you’ll see that the taxi cab is decked out from seat to ceiling in the company’s favorite color, from fuzzy green seats reminiscent of moss to a tasteful green gingham check for the curtains. You’ll feel right at home!
How do you go about procuring this little slice of Suumo for yourself? There are two ways — with the first being simply seeing one of the cabs out in the town without a boarded passenger, and hailing it with the time-honored tradition of flailing your arms wildly at it. The other option is to dispatch one from the DiDi taxi app by registering and selecting “Suumo Taxi” from the list of dispatch vehicles.
▼ A taxi must be running within a 4-kilometer (2.48 mile) radius to be an option, so luck is still a factor.
There’s one more delightful aspect to this fun promotional stunt, namely that anyone who does get to ride one of the Suumo taxis can perform a little scavenger hunt for the duration of their trip (keeping their seatbelts securely fastened, of course). Each customer has the chance of winning a plush toy of Suumo if they find the hidden Suumo tucked away somewhere in the cab!
Do your best to flag down a Suumo taxi if you see one in the limited time period. Being free, they’re as cheap a ride as you can possibly take inside of Tokyo!
Source: Press Release, Didi Mobility Japan
Images: Press Release
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







Free KFC taxis will be taking to the streets of Japan
Tokyo’s tea taxis will serve you a cold drink while giving you a lift this summer
See Tokyo’s holiday illuminations from the comfort of a taxi with the Tokyo Night Cruise
Tokyo’s new pre-fixed taxi fare smartphone service reduces the guess work of travelling by cab
10 times to avoid traveling in Japan in 2026
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
This quiet forest cafe in Japan lets you read all day in the house of a famous author
Starbucks Japan unveils new matcha cherry blossom Frappuccino for sakura season
7-Eleven Japan has a hack for creating insanely delicious potato chip rice meals
Cupcakes almost too beautiful to eat! Adding a Japanese touch to cake decorating
Fine art painters become fine anime boys in new romance video game Palette Parade
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Leave a Reply