
There are only three of these adorable verdant vehicles out on the streets — flag one down if you get the chance!
Suumo is a Japanese real estate service, but you’d be forgiven for not noticing — after all, they’re often generating buzz for whacky publicity stunts or helpful surveys. They have many outlets across Japan, though, and they’re especially easy to notice: just look for the fluffy green marimo mascot!
▼ His name is also Suumo.
For an extremely limited period between February 14 and February 27 this year, Suumo is taking to the streets to spread awareness for his native company. Three taxi cars, bedecked in the company’s signature grassy green tones, will roam Tokyo’s 23 wards and offer anyone who hails it down the chance to drive anywhere in Tokyo for free!
▼ The three cars will operate from 10:30 a.m. to 9 p.m. throughout Tokyo.
There’s a special bonus even among the very limited taxis, though. Out of those three cars, just one of them will come equipped with a heated kotatsu table! But calm down before you start getting excited about warming your knees for free, as the kotatsu is exclusively for Suumo’s use. You have the privilege of sitting across from him and watching him get toasty.
▼ Never mind, this is much better than actually using the kotatsu.
Zoom out from Suumo’s snuggly set-up and you’ll see that the taxi cab is decked out from seat to ceiling in the company’s favorite color, from fuzzy green seats reminiscent of moss to a tasteful green gingham check for the curtains. You’ll feel right at home!
How do you go about procuring this little slice of Suumo for yourself? There are two ways — with the first being simply seeing one of the cabs out in the town without a boarded passenger, and hailing it with the time-honored tradition of flailing your arms wildly at it. The other option is to dispatch one from the DiDi taxi app by registering and selecting “Suumo Taxi” from the list of dispatch vehicles.
▼ A taxi must be running within a 4-kilometer (2.48 mile) radius to be an option, so luck is still a factor.
There’s one more delightful aspect to this fun promotional stunt, namely that anyone who does get to ride one of the Suumo taxis can perform a little scavenger hunt for the duration of their trip (keeping their seatbelts securely fastened, of course). Each customer has the chance of winning a plush toy of Suumo if they find the hidden Suumo tucked away somewhere in the cab!
Do your best to flag down a Suumo taxi if you see one in the limited time period. Being free, they’re as cheap a ride as you can possibly take inside of Tokyo!
Source: Press Release, Didi Mobility Japan
Images: Press Release
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







Free KFC taxis will be taking to the streets of Japan
Tokyo’s tea taxis will serve you a cold drink while giving you a lift this summer
See Tokyo’s holiday illuminations from the comfort of a taxi with the Tokyo Night Cruise
Tokyo’s new pre-fixed taxi fare smartphone service reduces the guess work of travelling by cab
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
7-Eleven Japan sells freshly baked pizzas…but are they any good?
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
Cup Noodle maker Nissin teams up with thick-broth ramen chain for instant ramen rice[Taste test]
What’s the best Rumiko Takahashi anime of all time? Fans decide, pick best characters too【Survey】
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
One Piece devil fruit ice cream coming back to Baskin-Robbins Japan
Let’s learn how to properly sit in a chair in Japan from the pros
Crow surprises Japanese commuters by attempting to buy train ticket from a machine【Video】
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply