
Open-ended IOU is a tear-jerkingly literal application of paying it forward.
In late February, as coronavirus infection began to spread at a rapid rate in Japan, the country’s schools shut down. With the government having declared on ongoing state of emergency for the nation, many of those schools are yet to reopen, and have switched to online lessons instead.
If kids aren’t going to their classrooms, though, they’re not going to their school’s cafeteria either, and the loss of school lunches isn’t something some low-income families’ budgets can accommodate. For those that live near Tokyo’s Kichijoji neighborhood, however, local bento boxed lunch shop Chonando wants to help out, and is offering special reduced-price kids’ bento.
But make no mistake, these bento are not free, and kids absolutely have to pay for them. It’s just that Chonando is extremely flexible about when, and even who, the kids pay.
吉祥寺の長男堂の貼り紙。
— haruna (@haru_chat) April 29, 2020
なかなかできる事じゃないよなぁ😭🌈
こういう事態なんだよ。 pic.twitter.com/yxe7fiSM9F
Japanese Twitter user @haru_chat snapped the above photo of the sign posted outside Chonando explaining the unique payment policy. The notice reads:
“Until schools open up again, on Mondays, Thursdays, and Fridays, from 11:30 a.m. to 6 p.m., we will be offering Kids’ Bento for 250 yen [US$2.30].
For you kids who don’t have enough money, you can pay at a later time. If you need to, you can come back and pay after you’re all grown up.
And if by the time you’re all grown up, Chonando isn’t around anymore, then please use the money to help someone else or donate it to someone who needs it.”
It’s a literal application of the “pay it forward” philosophy, and a quick peak at the Twitter account for Chonando, which also operates as a vegetable market, shows bento that look both healthy and delicious.
▼ The focus on vegetables also means that blaming onions for your tears is a pretty plausible excuse.
いい天気の日曜日。
— 長男堂 (@chounandou) April 26, 2020
長男堂の弁当で家のベランダピクニックなんていかがですか。
密にならずに接触9割減で弁当やおかず、タッパープリン購入できます。 pic.twitter.com/zPC9yvOUNL
Chonando’s act of culinary kindness for kids reverberated throughout the hearts of Twitter users, who left comments such as:
“Well that brought the tears.”
“I think the kids will always remember the bento. That kindness will teach them to be kind to others too.”
“Thank you for doing this. When my wife was a child, her school lunch was the only meal she got.”
“When I was a kid, a local bakery did something like this for me. When I grew up and got a job, after I got my first paycheck I went to pay them back.”
“Reading about how other people had someone help them like this, it shows how many of us are supported by the kindness of others.”
▼ One parent even posted a photo of the Chonando kids’ bento their child ate that day.
大好きな長男堂さんがバズって嬉しいです。今日の子供弁当を貼っておきます。 pic.twitter.com/FdssNFNnj9
— 言う (@tugumidu) April 30, 2020
Chonando also has for-adult bento, also priced at a reasonable 800 yen or so, and should you ever happen to be in the neighborhood, it sounds like a great place to fill up not just your stomach, but your heart too.
Shop information
Chonando / 長男堂
Address: Tokyo-to, Musashi-shi, Nakacho 3-18-11
東京都武蔵野市中町3-18-11
Open 11:30 a.m.-9:30 p.m. (Monday, Thursday, Friday, Saturday), 11:30 a.m.-5 p.m. (Wednesday), 8:30 a.m.-11 a.m., 11:30 a.m.-9:30 p.m. (Sunday)
Closed Tuesdays
Website
Source: Twitter/@haru_chat via Hachima Kiko
Top image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Japan’s Uncle Fist loses money every week selling takoyaki to kids for just 10 yen, doesn’t care
Lunch fit for a samurai lord: Japanese cafes offers castle bento lunches, sells boxes too【Pics】
Kyoto’s Nishiki Market has great bento boxed lunches, and here are our top 3 picks
When one wiener just won’t do — Mr. Sato has a sausage party with this huge wiener bento box
This is what a 8,500-yen (US$76) Tokyo bento beef boxed lunch looks like【Taste test】
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Can we be just like Shohei Ohtani on a budget with a Hello Kitty cap?
Fives places around Japan to appreciate the plum blossoms this season
Starbucks x Peanuts collaboration brings Joe Kind Snoopy to Japan with exclusive drinks and goods
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Drift ice in Japan is a disappearing winter miracle you need to see now
Poop is in full bloom at the Unko Museums for cherry blossom season
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
This is what a 10,000-yen (US$92) Tokyo bento boxed lunch looks like【Taste test】
Cheapest convenience store bento ever? This boxed lunch warms the heart for less than two bucks
Ghibli food brought to life for one week of amazing lunches at elementary school in Japan
Denny’s opens take-out only branch in Tokyo with cheap, tasty Japanese bento boxed lunches
Is downtown Tokyo’s crazy cheap 290-yen bento boxed lunch shop still around, and is it still cheap?
Tokyo government building serves local school lunch to public in Japanese cafeteria
Japanese bento shop becomes a hot topic with foreigners on Reddit, but is it any good?
Yakiniku rice burger: A bento boxed lunch you can eat with one hand
Kids takoyaki charity almost shut down by reselling middle schoolers, but owner soldiers on
Pokémon Company loosens copyright grip, starts free-to-use-art program for schools, day care
Nationwide pub chain in Japan adapting to the times by turning into a bento boxed lunch shop
Survey Reveals 24% of Workers in Japan Have Less Than $2.84 to Spend on Lunch
What do Japanese kids want to be when they grow up? For 30 percent of boys, YouTubers, survey says
School Cafeteria for adults is a great place to go for cheap Japanese food in Tokyo
Mr. Sato tried an unbranded lunchbox meal courtesy of Muji, found it to be just plain delicious