Can you read the Japanese words hidden in these pictures?
The first week of May is usually a happy time in Japan, as people enjoy a string of holidays known collectively as “Golden Week”. Ordinarily, people would be travelling locally or abroad or visiting families in other prefectures at this time of year, but now that Japan is under a state of emergency due to rising cases of coronavirus, people are being asked to forgo their holiday plans and stay at home.
That’s easier said than done for a lot of people in Japan, especially those living in cramped spaces or students away from home for the first time in their lives as they start university or a new job in a new area. However, all the efforts being made by people to stay home despite feelings of loneliness or isolation aren’t going unnoticed, and one Japanese newspaper wants people to know they’re not alone, no matter how lonely they may feel.
The message was artfully hidden in an eye-catching full-page ad in the Gifu Shimbun, a local newspaper that serves readers in Gifu Prefecture. Twitter user @simplife_plus spotted the ad and shared a photo of it online, asking “Can you read this arty message?”
なかなかアートなメッセージ
— WADA KENJI | ツバキラボ 代表 (@simplife_plus) May 5, 2020
読めますか? pic.twitter.com/swywHlwd3N
It’s incredibly difficult to read, but there is a message hidden in amongst all those circles and squares, written in both kanji and hiragana. Can you decipher the message?
Don’t worry if you can’t – it’s an image that puzzled even native Japanese speakers who saw it.
Let’s take one more look at it. Can you see it?
なかなかアートなメッセージ
— WADA KENJI | ツバキラボ 代表 (@simplife_plus) May 5, 2020
読めますか? pic.twitter.com/swywHlwd3N
While the message puzzled a lot of the people who saw it, one Twitter user came up with a clever idea to bring the hidden words to light, by fiddling with the settings on their iPhone to blur the image.
機種にもよるけどiPhoneのコントロールセンターを少し出すとぼやけて見えてくる pic.twitter.com/kt1QxW5LKO
— とみー🎩🪄 (@hiii95ikyun) May 6, 2020
Remarkably, the blurrier the image, the sharper the message, as the Japanese words, read right to left, can now be distinguished as: “離れていても心はひとつ” (“Hanarete ite mo kokoro ha hitotsu”). In English, this translates poetically as: “Although we are apart, our heart is one.”
▼ Another trick to reading the message is by looking at it from reeeeaaallly far away.
😂漸く読めました❗ pic.twitter.com/Te28zShOVy
— サム(元ア○カツ紳士) (@n1369) May 6, 2020
People online were touched by the message and the way it was hidden on the page, commenting with:
“I love that they took the time to think up something like this! Truly wonderful!”
“It took me so long to figure out what the message was, which made it all the more memorable when I finally found it!”
“This type of thing stays in your memory forever.”
“What a beautiful message.”
“How apt that you have to social distance two metres from the paper to see its message about social distancing!”
This touching reminder that social distancing puts us physically apart but unites us together against the virus is one of a number of messages warming everyone’s hearts right now. With Japanese artists in New York coming together to sing “Sukiyaki” from their homes and even Prime Minister Shinzo Abe showing us how to “dance at home” like Gen Hoshino, these messages of encouragement are a much needed help to keep everyone’s spirits up while they stay at home for a little while longer.
Source, featured image: Twitter/@simplife_plus
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Japanese artists in New York sing Sukiyaki together in heartwarming video
What social distancing looks like in Japan
Survey results reveal average number of days people can bear to self-quarantine
Japanese city sends heartwarming care package to out-of-town students during coronavirus crisis
Japanese airline thanks passengers during coronavirus slump with a special message 【Photos】
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Speed trap camera stolen from Saitama Police while in use
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
We try out the joys of Japan’s kakuuchi wine vending machine
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
What state of emergency? People in Tokyo defy requests to stay home during coronavirus outbreak
Harajuku looks eerily quiet during the coronavirus outbreak 【Photos】
Social distancing browser game lets you push people away as Tokyo mayor or U.S. president
Social distancing ideals vs reality: Beautiful Thai woman reveals the difference【Photos】
What pandemic? People in Japan crowd Ikea store, ignore requests to stay home during Golden Week
Ninja Castle in Tokyo has heartwarming message for foreign tourists in midst of coronavirus
People in Japan queue for one last drink at Starbucks before 850 stores close
A message from the future: Doraemon tells us what will happen if we stay home and wash our hands
Japanese landlord’s touching gesture to tenants during coronavirus crisis goes viral
Japanese Prime Minister appears with Gen Hoshino in awkward “stay home” video
We spend five days trapped in a hotel room for our ‘Isolation Experiment’
Awesome Japanese company wins Internet’s heart with its special coronavirus bonus for employees