
Don’t shove sushi in your friends’ mouths on the wrong day. That would be awkward.
Japan has some very interesting and fun traditional holidays, but the one I’ve always enjoyed the most is Setsubun.
Usually held on 3 February, festivities can vary from region to region, but often involve dressing up like ogres, throwing beans around the house for good luck, and eating a huge-ass sushi roll loaded with awesome stuff.
▼ Here’s some typical Setsubun family fun.
The reason why these things are done it a little complex but I’ll do my best to give a brief overview. “Setsubun” means “seasonal division” in English and is the day before “Risshun” which is known as the first day of spring.
Depending on where you are in the world, 3 February probably doesn’t feel like spring has sprung yet. That’s because the terms “season” and “spring” are loose approximations of the annual divisions based on the lunisolar calendar Japan inherited from China. There are actually 24 “seasons” in this system, which are actually just equal divisions of the solar cycle.
▼ The 24 are written on the outer rim of this diagram, but please memorize the entire thing as it will be on the final exam.
Nevertheless, Setsubun marks the beginning of the “spring” quadrant of that cycle and was seen as a sort of a “new year’s eve” at the time. As such, customs of cleaning out and making a fresh start took place, one of which involved throwing beans to purge homes of bad luck.
This practice also originated in China, but the exact reason isn’t totally clear. It is said that possibly the shape of soy beans was meant to symbolize a demon’s eye. Also, because of their life-giving properties as a staple food, beans may have been seen to posses in inherent life-protecting quality.
It should also be noted that even back then the concept of people getting sick during seasonal changes was common, and the so-called demons at the time may have been representations of colds and flus.
The whole sushi thing came around much later and was just a marketing ploy by merchants in the Kansai area. Only recently has it spread further throughout Japan, because — let’s face it — it’s a really good marketing ploy.
▼ I mean, who can say no to one of these babies?

Even though Setsubun is based on a lunisolar calendar that isn’t in sync with the Gregorian calendar, the holiday is fairly stable. This year marks the first time it’s been moved a day earlier in 124 years. However, it had shifted a day later, to 4 February, a few times throughout the 20th century.
In 2022, it will return to 3 February, but slide back to 2 February in 2025 and every four years from there. Then, in 2057 and 2058 there will be two years in a row with a Setsubun on 2 February. We also won’t see another 4 February Setsubun until the 22nd century, so mark your calendars accordingly.
Speaking of which, this is so confusing that you might find some 2021 calendars in Japan that had mistakenly labeled the wrong day as Setsubun, so the National Astronomical Observatory of Japan would like to remind everyone of the correct day. Failure to do so may result in your home being overrun by demons and worse, missing out on some primo sushi.
▼ We’re talking gilded sushi up in here.

It certainly is a wacky holiday, isn’t it? Perhaps someday, on 2 February Japan will adopt the more sensible practice of waiting for a groundhog to wake up and look at its own shadow in order to predict the weather instead.
Source: NHK News Web via My Game News Flash
Top image: SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Lucky sushi rolls coming to Kansai Aeon stores again for “Summer Setsubun”
Demons, beans, and giant sushi rolls – It could only be Setsubun!
Dean & DeLuca now has fancy good luck sushi rolls to help Japan celebrate Setsubun【Photos】
It’s time to throw beans and banish demons! A look at family Setsubun traditions in Japan
These convenience stores really, really want you to buy their ehomaki Setsubun rolls
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
The story of our reporter P.K. Sanjun’s heart attack
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Suspected yakuza member arrested for having frequent flyer mile account
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
Do Bare Feet of a Gorilla slides really make your legs slimmer?
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The top 12 incomprehensible school rules, as chosen by high school students
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pray for sound health for your beloved pets this Setsubun with special good luck sushi rolls just for them
From San-X to Attack on Titan, yummy cake rolls take over Bean-Throwing Festival’s sushi custom
Celebrate the coming of spring by feasting on an enormous, $200 luxury Ehomaki roll!
We try Yoshinoya’s take on Setsubun ehomaki lucky sushi rolls with mixed results
Sushiro celebrates a traditional Japanese holiday with this…sushi thing
Everyone in the office works together to make a “Dark Ehomaki Sushi Roll” for Setsubun
Japan’s Setsubun Bean-Throwing Bazooka is so powerful demons won’t dare come near you
Japanese department store wishes you a good year ahead with 150 types of delicious ehomaki
Want more fish in your sushi roll? Japanese restaurant will give you a Whole Sardine Roll
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Subway rivals a traditional Japanese sushi roll with its own traditional Japanese BLT
Testing Amazon Japan’s best and worst Japanese demon costumes【Photos】
Japanese miko shrine maidens turn into off-road racing queens in new commercial 【Video】
Which Japanese convenience store has the best lucky sushi roll? Unclear results show clear winner
What’s that emoji? Let’s take a look at Japanese culture with these texting emoticons!【Part 2】
The times of year that make single Japanese women feel the loneliest