
The “super-thick” ehomaki is a luxurious way to ensure good luck for your home and family in the coming year.
With just one week left to go until Christmas, many people are rushing to get their present and party preparations finished. Here at SoraNews24, though, we’re always looking one step farther ahead…right? Or was it that we’re always thinking about food?
Actually, today both of those things can be true, because we just got back from attending an ehomaki unveiling event.
If you’re a passionate sushi fan, you’ll recognize maki as the Japanese word for “roll,” as in a sushi roll. The “eho” part of ehomaki translates loosely to “lucky direction,” because ehomaki are special sushi rolls that you’re supposed to eat on the Japanese holiday called Setsubun, which marked the traditional start of spring. Just eating ehomaki on Setsubun isn’t enough to earn blessings of prosperity, though, you’ve got to make sure you’re facing in the year’s auspicious direction while you bite into the roll, hence the “ehomaki” name.
Setsubun, which takes place on February 3, is a special occasion, so ehomaki tend to be pretty luxurious. Since sushi technically refers to vinegared rice, they don’t always have to have raw fish inside, and ehomaki with things like fried shrimp or even meat can be found in the modern era. Seafood remains the most popular type of filling, though, and at this ehomaki preview event, hosted by Japanese supermarket chain Aeon, they were showing off a new ehomaki that feels like it’ll provide a taste of the entire ocean because of its huge size and number of fillings.
Called the Gokubutomaki (“Super-thick Roll”), Aeon boasts that it has 26 different fillings, aside from rice and seaweed, including various kinds of tuna, shrimp, scallops, Japanese omelet, oba (Japanese basil), ikura (salmon roe), grilled salmon, and nianago (stewed saltwater eel). It measures 14 centimeters (5.5 inches) in width and weighs 1.7 kilograms (3.7 pounds), making it the heaviest ehomaki Aeon has ever sold.
Obviously, this was something we needed to see for ourselves, and so when the event staff said that their on-site sushi chef would be demonstrating how the Gokubutomaki is made, we hurried on over to his workspace.
The first step is to lay out the sheet of nori (seaweed) that’ll serve as the wrapping, and then to add the rice. It’s a little hard to see in photos, but the rice has to be piled higher on the sides, forming small embankments to keep everything that’s going to come next securely in place.
Then, one by one, the other ingredients are added…
…until all 26 of them have joined the party.
The number of fillings means that the chef needs to use a very long piece of nori, and so the Gokubutomaki has to be wrapped around itself more than once to form a cylinder, but when it’s done, it’s a thing of very heavy beauty.
As we mentioned above, you’re supposed to eat ehomaki, or at least eat the first bite, while holding the uncut roll in both hands. Unless you’re capable of stretching your jaws to a predatory-snake degree to get your entire mouth around this thing, though, you’re probably going to have to settle for biting off a corner piece of the Gokubutomaki.
The Gokubutomaki is priced at 6,458 yen (US$42), but considering that it’s far more than any one person is likely to eat by themselves, it doesn’t seem like a bad value at all. Preorders open through the Aeon website here on January 10.
Oh, and the lucky direction for Setsubun 2026 is south-southeast. Just make sure you’ve got a good grip on the Gokubutomaki if you’re making it your ehomaki choice this year, since it’ll probably hurt surprisingly badly if you drop it on your toes.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]












Lucky sushi rolls coming to Kansai Aeon stores again for “Summer Setsubun”
Dean & DeLuca now has fancy good luck sushi rolls to help Japan celebrate Setsubun【Photos】
The greatest sushi roll in Japanese history is actually nine sushi rolls in one【Photos】
We try Yoshinoya’s take on Setsubun ehomaki lucky sushi rolls with mixed results
Japan’s crazy 6,000-calorie sushi roll includes a pizza as a topping
British man arrested for biting Japanese police officer during shokumu shitsumon questioning
Pokémon menstrual pads appear in Japan【Photos】
Japan releases first official sakura cherry blossom forecast for 2026
Japanese vending machine serves up unique drinks at four Tokyo train stations
We traveled almost 400 miles to get popcorn from this ninja machine, but do we regret it?【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Racing into our stomachs this winter are motorcycle fuel tank-shaped bento
Which of Japan’s big three beef bowl chains has the best tonjiru pork miso soup?【Taste test】
Canned cuteness as Hello Kitty and friends kick off Can Chara capsule toy line【Photos】
Man arrested for throwing dog at police officer in Japan
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
Japan’s Poképark Kanto Pokémon theme park area shows first attraction photos
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
American ehomaki? Searching for lucky Setsubun sushi rolls in the U.S.【Taste test】
We summon the Devil’s “sushi roll” in Tokyo because we need to eat this 6,000-calorie thing
Can you make a proper ehomaki lucky sushi roll with Daiso equipment?
Everyone in the office works together to make a “Dark Ehomaki Sushi Roll” for Setsubun
Celebrate the coming of spring by feasting on an enormous, $200 luxury Ehomaki roll!
Tokyo to be treated with too many tantalizing ehomaki sushi rolls this Setsubun
These convenience stores really, really want you to buy their ehomaki Setsubun rolls
Pray for sound health for your beloved pets this Setsubun with special good luck sushi rolls just for them
Wish your loved ones great success this year with a slab of breaded beef in a sushi roll
Which Japanese convenience store has the best lucky sushi roll? Unclear results show clear winner
Japanese department store wishes you a good year ahead with 150 types of delicious ehomaki
Cost of uneaten ehomaki sushi rolls in 2022 estimated to be over one billion yen
Lucky Chinese dumpling sushi rolls coming in February
Want more fish in your sushi roll? Japanese restaurant will give you a Whole Sardine Roll
Behold a 10,000-yen sushi roll covered in gold! 【Taste Test】
How to deal with sushi harassment in the workplace
Japanese restaurant chain selling not just folded pizzas, but LUCKY folded pizzas!
Leave a Reply