Have your pet face east-northeast while eating these treats on February 3 and it’s sure to bring them good luck!
With the New Year’s season over, the next Japanese holiday to look forward to is Setsubun, the day before the traditional beginning of spring, when rituals are held to drive away evil spirits and bad luck. On Setsubun, people throw “fortune beans” out their front door while shouting “demons out, fortune in!”, and eat ehomaki (“lucky direction sushi rolls”) while facing that year’s lucky direction according to the Chinese Zodiac, rituals said to bring in good fortune and sound health for the new season.
But it’s not only humans who get to celebrate; now your pets participate too! Pet product retailer Peppy has released special ehomaki for cats and dogs called, respectively, “Shofuku Nyoromi Ehomaki Set” and “Shofuku Wanmii Ehomaki Set”.
▼ Shown below: the “Nyoromi” set for cats
Neither set contains actual ehomaki, but tasty pet treats packaged to look like ehomaki.
Both contain 15 tubes of delicious pastes designed for either cats or dogs made specially by Peppy with carefully selected ingredients such as chicken tenderloin, beef, salmon, and either bonito (for cats) or tuna (for dogs). While they’re packed with the flavor of the ingredients, they also contain 80 percent water, helping to promote your pet’s hydration.
The sets also includes natto (fermented soybeans), freeze-dried for easy serving, which contains lots of protein that’s essential for dogs’ and cats’ health. Lastly, both also contain dried sardines, made without salt by boiling them in fresh water as soon as they are brought on land.
All three treats are free from preservatives, artificial colors, and flavorings, and they can be bought online as part of the Ehomaki sets on Peppy’s online shop for 2,323 yen (US$15.75). February 3 is Setsubun this year, and 2024’s lucky direction is East-Northeast, so be sure to feed your pet the pieces of this yummy ehomaki while they face that way to wish for their good health and prosperity this year. And don’t forget your customary demon costume!
Source: Peppy (1, 2) via Japaaan
Images: Peppy
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Lucky sushi rolls coming to Kansai Aeon stores again for “Summer Setsubun”
American ehomaki? Searching for lucky Setsubun sushi rolls in the U.S.【Taste test】
Dean & DeLuca now has fancy good luck sushi rolls to help Japan celebrate Setsubun【Photos】
Tokyo to be treated with too many tantalizing ehomaki sushi rolls this Setsubun
We try Yoshinoya’s take on Setsubun ehomaki lucky sushi rolls with mixed results
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Speed trap camera stolen from Saitama Police while in use
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
We try out the joys of Japan’s kakuuchi wine vending machine
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Everyone in the office works together to make a “Dark Ehomaki Sushi Roll” for Setsubun
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Celebrate the coming of spring by feasting on an enormous, $200 luxury Ehomaki roll!
Japan’s crazy 6,000-calorie sushi roll includes a pizza as a topping
We summon the Devil’s “sushi roll” in Tokyo because we need to eat this 6,000-calorie thing
Behold a 10,000-yen sushi roll covered in gold! 【Taste Test】
$89 “Phantasmal Sushi Roll” fancies up life with Matsusaka beef and truffle salt 【Taste Test】
Can you make a proper ehomaki lucky sushi roll with Daiso equipment?
Cost of uneaten ehomaki sushi rolls in 2022 estimated to be over one billion yen
Wish your loved ones great success this year with a slab of breaded beef in a sushi roll
Which Japanese convenience store has the best lucky sushi roll? Unclear results show clear winner
From San-X to Attack on Titan, yummy cake rolls take over Bean-Throwing Festival’s sushi custom
Sukiyaki, soba, oden, and other Japanese comfort foods…for your pet cat or dog?!?
Samurai armor for pets turns your animal companions into adorable dogs and cats of war【Photos】