
Has the brand improved on their first release, when its decorations looked more like Chinese food?
Häagen-Dazs is the brand people reach for in Japan when they’re after a mini tub of luxurious ice cream, and now there’s even more reason to treat ourselves with the release of two new “Decorations” varieties.
The Decorations series, which features more decorative toppings than their regular range, was first introduced to the Japanese market back in 2016. Back then, however, the ice creams made news when customers who saw the cookie toppings likened them to a Chinese meal.
It’s been a while since we last gave the series a try, so we decided to pick up the new tubs when they were released at stores on 23 March to see if they’d made any improvements to the range. Peeling back the lid on our first tub, the Matcha Chocolate Cookie, revealed an array of green and brown cookie chunks.
▼ The lid conjures up the mental image of the dessert, while on the left, we have the reality.
The chocolate cubes that reminded customers of meat in 2016 were still here, although thankfully they weren’t sitting alongside white chocolate chunks resembling tofu. This time, their green matcha companions helped to give them a sweeter, more chocolatey look, which made the whole dessert seem much more appealing.
It was a generous serving of cookies, to ensure each bite was a textural delight, and beneath it all lay a rich matcha ice cream interspersed with chocolate sauce, which provided a wonderful sweetness to the earthy notes of powdered green tea.
Moving on to the second variety, the Almond Caramel Cookie, revealed a very enticing decoration with caramel hues and a scattering of slivered almonds.
▼ The topping also includes crunchy butter cookie pieces.
This one contains a rich caramel butterscotch ice cream and a bittersweet caramel sauce, which creates a fantastic combination of salty, sweet, bitter flavours on the tongue.
Unlike the Matcha Chocolate Cookie, this is a variety that previously appeared on the market, back in 2019, and its return to stores this year is a testament to its popularity. Here’s hoping the new matcha offering will be reappearing in future years too, because this is such a perfect pairing of flavours we’d recommend enjoying a spoonful of each in turn for total, no-holds-barred decadence.
Now that we think of it, we wouldn’t mind another taste of the limited-edition Japonais matcha pie too!
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published?
[ Read in Japanese ]





Häagen-Dazs adds new Matcha Cheese Cookie ice cream to its Decorations series in Japan
We try the new Häagen-Dazs Matcha Pie ice cream from Japan
Häagen-Dazs Japan releases Matcha Creme Brulee ice cream for a limited time
Häagen-Dazs’ new gold matcha ice cream has French heritage and our full attention
Häagen-Dazs Japan releases new ice cream flavours inspired by fairytales
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
New Family Mart cinema opens inside Japanese airport
Japan law lets you claim reward for finding lost property, man may have scammed it over 60 times
Act of Japanese kindness touches one man’s heart, provides hope for elevator etiquette
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Here comes a new katsudon: ice cream katsudon?!?
Details of the Pokémon/Van Gogh art museum crossover are just as adorable as we’d hoped【Pics】
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
We tried out the new Starbucks Cold Brew “Lime” coffee and it tasted unexpectedly refreshing
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
5 of the best ice creams to try in Japan right now【Taste Test】
Godiva vs. Haagen-Dazs: Who’s got the best limited-edition flavors of spring?
Häagen-Dazs Japan releases Japonais Double Matcha Condensed Milk and Brown Sugar Syrup ice cream
New Häagen-Dazs Story Time ice cream in Japan features famous fairytale flavours
Häagen-Dazs’ new azuki matcha ice cream sandwich: tastes great, so messy it can resemble roadkill
Why does Häagen-Dazs Japan have two different types of green tea ice cream, and do we need both?
Häagen-Dazs new Japanese ice cream looks freaky, tastes great
Häagen-Dazs Japan’s 35th anniversary Green Deep Tea ice cream is no ordinary matcha dessert
New Häagen-Dazs Green Tea Fondue Crispy Sandwich is absolute heaven for matcha lovers!
New Häagen-Dazs ice cream: Salty Vanilla and Caramel and Japonais Black Syrup Kinako Red Bean
New Häagen-Dazs ice cream from Japan makes news for all the wrong reasons
We visit the Häagen-Dazs pop-up cafe in Tokyo for limited-edition ice cream desserts and drinks
What’s so “Japan mind” about Häagen-Dazs’ new “Japan Mind” ice cream?
Does Häagen-Dazs’ Matcha Green Tea Crumble deliver on its high-class name’s promise? 【Taste test】
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Häagen-Dazs Japan making ice cream classier than ever in Japan with wine and Opera flavors
Leave a Reply