
Love the roasted variety of green tea? Then you don’t want to miss this!
When you think of green tea, you probably think of matcha, but there are actually a lot different kinds of green tea in Japan. A less-appreciated variety, for example, is hojicha, which is created by slow-roasting green tea leaves before steeping them in water.
While matcha is bright green, hojicha, when brewed, becomes a reddish brown color, and has a much more earthy and smoky aroma, with none of the bitterness of matcha. But where matcha is popular enough to be found as a pre-made drink and menu item all year round, it’s harder to find hojicha in a café, and extra difficult to find it in a pre-brewed form.
But fret not! Starbucks is here to save the day, at least for the summer! They’re releasing a new, limited-time-only, Hojicha Tea Latte beverage for the summer as part of their Chilled Cup series, which will be available at convenience stores around Japan starting on June 22.
スタバのチルドカップにほうじ茶ティーラテが登場🍂カフェではホットで提供されている商品ですが、今回初めて冷たいものが楽しめます。6月22日(火)に発売です! pic.twitter.com/qJ5wOoQIxs
— Petrel [ペトレル] (@petrel_jp) June 10, 2021
It’s something you should definitely try if you like both hojicha and tea lattes. Adding steamed milk to the smoky-sweet flavor of hojicha will likely give it a lovely, soft flavor; Starbucks says it’s the perfect refreshing tea for the start of summer. Given that Starbucks’ extremely limited-edition Houjicha drinks of early 2020 were so good, we can’t wait to try this one as well!
By the way, the drink’s cute, colorful packaging, featuring various shades of oranges and browns, was inspired by the image of the fragrance of hojicha wafting up from the cup. The soft orange coloring also brings to mind warm days of summer, which might get you in the mood for the upcoming festival season!
Starbucks’ Hojicha Tea Latte will sell for 216 yen (US$1.96) at convenience stores around Japan, and will come in a 200-milliliter (6.8-ounce) cup. It would make the perfect partner to slow down with on a busy day; the creamy milk and the fragrant aroma of the tea will probably soothe you to the very core. But it will be only available during the beginning of summer, so you’ll want to try it sooner rather than later!
Source, image: Press Release
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]

Starbucks Japan makes hojicha black tea latte permanent item, and here’s a great way to customize it
Starbucks Japan releases a new hojicha mousse latte for autumn
Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】
We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Move over, matcha. Starbucks makes its first-ever hojicha roasted green tea Frappuccino
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Mr. Sato shares his own secret Ministop hack to help save the ailing convenience store
Boro the Caterpillar anime now showing at the Ghibli Museum in Tokyo 【SoraReview】
Toyota built a life-sized Miraidon Pokémon and are letting people test drive it this weekend
New Totoro carabiner pouches are ready to clip/tag along with you on all your adventures[Photos]
Studio Ghibli announces first new short anime film in 8 years, exclusive to Ghibli Park
Home workout fun: Get in shape with Creamy Mami magical girl anime exercise videos
New marvelously mysterious mochi ice creams celebrate 40 years of Häagen-Dazs Japan
Free Sailor Moon condoms to be given out by Japanese government
Mr. Sato dons full pilgrim fashion to escape the summer heat
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Injuries on stairs in Tokyo highlight an overlooked design flaw
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Final version of Sanrio: Beginning of Kawaii exhibition opens in Tokyo[Photos]
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks unveils a new type of matcha latte in Japan
Starbucks Japan gifts us with the Matcha Classic Green Tea Latte for a limited time
Starbucks Japan made an exclusive five-green tea blend for its new Hojicha Frappuccino
Trying out Starbucks Japan’s ultra relaxing 2021 seasonal summer tea drinks【Taste Test】
Starbucks Japan finally makes the iced Matcha Tea Latte a permanent part of its menu
Häagen-Dazs Japan brings out new limited-edition Hojicha Latte roasted green tea ice cream
Starbucks Japan vs. Tully’s Coffee: Which limited-edition autumn drink is better?
Starbucks Japan releases a Matcha Brulee Latte at supermarkets and convenience stores
Starbucks Japan reminds us that you can now add jiggly mochi to all your drink orders
Starbucks Japan releases a Japanese Chai Tea Latte…at only two locations
Starbucks releases a Kyoto Matcha Latte in Japan for a limited time
Starbucks adds a matcha and pistachio milk tea latte to the menu in Japan for a limited time
Starbucks releases an official green tea chai latte with special Japanese ingredients
Starbucks vs. two Japanese rivals – Who makes the best matcha latte?【Taste test】
Trying Starbucks Japan’s secret limited-time Iced Matcha Tea Latte 【Taste Test】