
It’s a three-way battle for matcha mastery in this blind taste test.
For the most part, Japan likes its Japanese teas without any additional flavorings. The one widespread exception to this, though, is matcha latte.
In Japan, matcha latte is treated as a separate drink from regular matcha or green tea (i.e. when you want one, you order a matcha latte specifically, as opposed to ordering a cup of tea and then adding milk to it yourself). And while matcha lattes are a relatively new addition to the drink scene in Japan, the popularity of the drink has solidified enough that it’s now got a permanent place on the menu at many coffeehouses.
But out of the major chains, who’s got the best mix of matcha and milk? To find out, we hit up our local branches of rivals Starbucks, Tully’s Coffee, and Dotour for a three-way blind taste test.
Let’s take a look at our contenders for matcha mastery.
● Starbucks Matcha Tea Latte (tall size 500 yen [US$3.70])
In this corner, we have Starbucks take on the matcha latte, which comes with an enticing crown of milk foam. Starbucks has an established reputation for excellence in pleasing the palates of Japan, but as an American-headquarters company, will their matcha be up to the task?
● Tully’s Uji Matcha Latte (tall size 515 yen)
And in this corner, the in-terms-of-price heavyweight, we have Tully’s matcha latte. Like Starbucks, Tully’s is originally a U.S. company, but since 2006 its Japanese branches have been owned and operated by Ito En, one of Japan’s best-loved tea companies. Perhaps because of that, Tully’s matcha latte has the deepest color and visibly largest amount of matcha powder out of the three.
● Dotour Uji Matcha Latte (medium size 480 yen)
And finally, in the third corner of our metaphorical triangular arena, we have Dotour’s matcha latte, the lowest-priced and simplest of the trio, with no foam or unmelted flecks of matcha powder.
To prevent any brand-related bias, Mariko Ohanabatake, our team member who went out and picked up the three drinks, will be sitting the taste test out. Instead, she poured all the matcha lattes into plain paper cups, labeled A, B, and C. Then she called in the other nine writers we had at SoraNews24 HQ at the time to have them try all three and choose which one they like best.
So which matcha latte warmed the heart of our taste testers?
● Go Hatori
“A, by a country mile! B is too sweet, and C doesn’t have enough flavor.”
● Takashi Harada
“A has the best balance.”
● Seiji Nakazawa
“B tastes the best. It’s got the clearest, most straightforward flavor.”
● Masanuki Sunakoma
“I like B. It’s got a noticeable, nice bitter tea flavor.”
● Ahiruneko
“I’m honestly not much of a matcha latte drinker, but out of the three, I’d go with B.”
● Yuichiro Wasai
“I’ve got no qualms admitting I’ve got a sweet tooth, and B is the sweetest, so that’s my pick.”
● Chun Shinomiya
“B for me. It has the best matcha aroma.”
● P.K. Sanjun
“Compared to the others, C feels the most like it was made by a person, not pre-mixed, so that’s the one I’d go with.”
● Yoshio
“I’m really picky when it comes to tea. Even though it had the lightest flavor, the balance between tea and milk is best with C, so it’s the one for me.”
Add it all up, and that’s five votes for B, two for A, and two for C. So what’s the identity of our winner?
Starbucks’ Matcha Tea Latte!
Looking back at our notes, Cup B (Starbucks) had our taste testers commenting on both its sweet and bitter qualities, and even its aroma. By comparison, the flavor’s of Dotour (which was in Cup A) was described more as “balanced” and Tully’s (Cup C) as light or mild.
With that in mind, it makes sense that Starbuck’s matcha latte was the most popular of the bunch. Among the various types of Japanese green teas, matcha has the strongest flavor and most pronounced bitterness, so if you’re a matcha fan, odds are you want it to make its presence felt in your matcha latte. At the same time, if you’re specifically in the mood to drink a matcha latte, as opposed to just plain matcha, you obviously want milky, creamy flavors too.
That said, aside from Go, no one had anything negative to say about any of the three drinks. So while Starbucks came out as the best, in terms of overall votes, the other two aren’t bad at all.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
Follow Casey on Twitter, where there’s a good chance he’s drinking a matcha latte right now.

















Starbucks Japan vs. its two big rivals – Who’s got the best Mont Blanc chestnut sweets?
Which of Japan’s main coffee shop chains is best for a caffeine-free life?
Starbucks Japan vs. Tully’s Coffee: Which limited-edition autumn drink is better?
Trying Starbucks Japan’s secret limited-time Iced Matcha Tea Latte 【Taste Test】
Starbucks Japan finally makes the iced Matcha Tea Latte a permanent part of its menu
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Can instant TKG from Don Quijote really recreate Japan’s beloved raw-egg-on-rice dish?
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Shinkansen trial of moderately air conditioned cars draws mixed reactions from travellers
Studio Ghibli releases new Totoro coin purses…but who’s the blue character?
Hiker needs to be rescued from Mt. Fuji twice in five days for very dumb reason
Two Americans decide to hike Mt. Fuji before trails open, both need rescues on back-to-back days
Studio Ghibli releases huge new wooden clip collection featuring 25 anime movies
Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you
Japan’s new Calpis pudding: The right call for summer, or tampering with purin perfection?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Coca-Cola Japan changes recipe for best-seller matcha latte, but is it worth a sip?【Taste test】
This might just be Starbucks Japan’s beat matcha drink ever, and it’s not a Frappuccino【Taste test】
Starbucks’ Japanese rival Tully’s offers a sweet customization option that sets them apart
Starbucks Sakura and Matcha donut is a perfect Japanese springtime sweet【Taste test】
Starbucks Japan gifts us with the Matcha Classic Green Tea Latte for a limited time
Starbucks vs. Tully’s — Is there such a big difference between Japan’s coffee giants?【Taste test】
Starbucks Japan makes hojicha black tea latte permanent item, and here’s a great way to customize it
We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Oolong tea lattes get a place on the Starbucks Japan menu, but do they get one in our heart too?
Make luxurious, stylish green tea at home with this matcha warabi latte kit
Merry matcha! Starbucks Japan adds two subtly changed, deliciously different green tea beverages
3 reasons why you should buy this coffee drink at Tully’s instead of Starbucks in Japan
Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】
Starbucks Japan reminds us that you can now add jiggly mochi to all your drink orders
Starbucks vs. two popular Japanese coffee shops: Where can you get the most bang for your buck?