
It’s a three-way battle for matcha mastery in this blind taste test.
For the most part, Japan likes its Japanese teas without any additional flavorings. The one widespread exception to this, though, is matcha latte.
In Japan, matcha latte is treated as a separate drink from regular matcha or green tea (i.e. when you want one, you order a matcha latte specifically, as opposed to ordering a cup of tea and then adding milk to it yourself). And while matcha lattes are a relatively new addition to the drink scene in Japan, the popularity of the drink has solidified enough that it’s now got a permanent place on the menu at many coffeehouses.
But out of the major chains, who’s got the best mix of matcha and milk? To find out, we hit up our local branches of rivals Starbucks, Tully’s Coffee, and Dotour for a three-way blind taste test.
Let’s take a look at our contenders for matcha mastery.
● Starbucks Matcha Tea Latte (tall size 500 yen [US$3.70])
In this corner, we have Starbucks take on the matcha latte, which comes with an enticing crown of milk foam. Starbucks has an established reputation for excellence in pleasing the palates of Japan, but as an American-headquarters company, will their matcha be up to the task?
● Tully’s Uji Matcha Latte (tall size 515 yen)
And in this corner, the in-terms-of-price heavyweight, we have Tully’s matcha latte. Like Starbucks, Tully’s is originally a U.S. company, but since 2006 its Japanese branches have been owned and operated by Ito En, one of Japan’s best-loved tea companies. Perhaps because of that, Tully’s matcha latte has the deepest color and visibly largest amount of matcha powder out of the three.
● Dotour Uji Matcha Latte (medium size 480 yen)
And finally, in the third corner of our metaphorical triangular arena, we have Dotour’s matcha latte, the lowest-priced and simplest of the trio, with no foam or unmelted flecks of matcha powder.
To prevent any brand-related bias, Mariko Ohanabatake, our team member who went out and picked up the three drinks, will be sitting the taste test out. Instead, she poured all the matcha lattes into plain paper cups, labeled A, B, and C. Then she called in the other nine writers we had at SoraNews24 HQ at the time to have them try all three and choose which one they like best.
So which matcha latte warmed the heart of our taste testers?
● Go Hatori
“A, by a country mile! B is too sweet, and C doesn’t have enough flavor.”
● Takashi Harada
“A has the best balance.”
● Seiji Nakazawa
“B tastes the best. It’s got the clearest, most straightforward flavor.”
● Masanuki Sunakoma
“I like B. It’s got a noticeable, nice bitter tea flavor.”
● Ahiruneko
“I’m honestly not much of a matcha latte drinker, but out of the three, I’d go with B.”
● Yuichiro Wasai
“I’ve got no qualms admitting I’ve got a sweet tooth, and B is the sweetest, so that’s my pick.”
● Chun Shinomiya
“B for me. It has the best matcha aroma.”
● P.K. Sanjun
“Compared to the others, C feels the most like it was made by a person, not pre-mixed, so that’s the one I’d go with.”
● Yoshio
“I’m really picky when it comes to tea. Even though it had the lightest flavor, the balance between tea and milk is best with C, so it’s the one for me.”
Add it all up, and that’s five votes for B, two for A, and two for C. So what’s the identity of our winner?
Starbucks’ Matcha Tea Latte!
Looking back at our notes, Cup B (Starbucks) had our taste testers commenting on both its sweet and bitter qualities, and even its aroma. By comparison, the flavor’s of Dotour (which was in Cup A) was described more as “balanced” and Tully’s (Cup C) as light or mild.
With that in mind, it makes sense that Starbuck’s matcha latte was the most popular of the bunch. Among the various types of Japanese green teas, matcha has the strongest flavor and most pronounced bitterness, so if you’re a matcha fan, odds are you want it to make its presence felt in your matcha latte. At the same time, if you’re specifically in the mood to drink a matcha latte, as opposed to just plain matcha, you obviously want milky, creamy flavors too.
That said, aside from Go, no one had anything negative to say about any of the three drinks. So while Starbucks came out as the best, in terms of overall votes, the other two aren’t bad at all.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
Follow Casey on Twitter, where there’s a good chance he’s drinking a matcha latte right now.

















Starbucks Japan vs. its two big rivals – Who’s got the best Mont Blanc chestnut sweets?
Which of Japan’s main coffee shop chains is best for a caffeine-free life?
Starbucks Japan vs. Tully’s Coffee: Which limited-edition autumn drink is better?
Trying Starbucks Japan’s secret limited-time Iced Matcha Tea Latte 【Taste Test】
Starbucks Japan finally makes the iced Matcha Tea Latte a permanent part of its menu
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Tokyo’s Haneda Airport airlines announce stricter luggage check-in deadline for domestic flights
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Is covering your entire upper body with cooling strips enough to fend off Japan’s summer heat?
Coco’s Japan is very confident in their chilled ramen, but should they be? [Taste test]
7-Eleven Japan rethinks convenience store sandwiches with a wild new choc-mint variety
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Toyota Museum’s international retro vehicle parade returns to Aichi this autumn
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Coca-Cola Japan changes recipe for best-seller matcha latte, but is it worth a sip?【Taste test】
Starbucks’ Japanese rival Tully’s offers a sweet customization option that sets them apart
This might just be Starbucks Japan’s beat matcha drink ever, and it’s not a Frappuccino【Taste test】
Starbucks Sakura and Matcha donut is a perfect Japanese springtime sweet【Taste test】
Starbucks Japan gifts us with the Matcha Classic Green Tea Latte for a limited time
Starbucks vs. Tully’s — Is there such a big difference between Japan’s coffee giants?【Taste test】
Starbucks Japan makes hojicha black tea latte permanent item, and here’s a great way to customize it
We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Oolong tea lattes get a place on the Starbucks Japan menu, but do they get one in our heart too?
Make luxurious, stylish green tea at home with this matcha warabi latte kit
3 reasons why you should buy this coffee drink at Tully’s instead of Starbucks in Japan
Merry matcha! Starbucks Japan adds two subtly changed, deliciously different green tea beverages
Starbucks Japan reminds us that you can now add jiggly mochi to all your drink orders
Do all big Japanese cafe chains just give you a tea bag when you order black tea? Let’s find out
Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】