
It’s a three-way battle for matcha mastery in this blind taste test.
For the most part, Japan likes its Japanese teas without any additional flavorings. The one widespread exception to this, though, is matcha latte.
In Japan, matcha latte is treated as a separate drink from regular matcha or green tea (i.e. when you want one, you order a matcha latte specifically, as opposed to ordering a cup of tea and then adding milk to it yourself). And while matcha lattes are a relatively new addition to the drink scene in Japan, the popularity of the drink has solidified enough that it’s now got a permanent place on the menu at many coffeehouses.
But out of the major chains, who’s got the best mix of matcha and milk? To find out, we hit up our local branches of rivals Starbucks, Tully’s Coffee, and Dotour for a three-way blind taste test.
Let’s take a look at our contenders for matcha mastery.
● Starbucks Matcha Tea Latte (tall size 500 yen [US$3.70])
In this corner, we have Starbucks take on the matcha latte, which comes with an enticing crown of milk foam. Starbucks has an established reputation for excellence in pleasing the palates of Japan, but as an American-headquarters company, will their matcha be up to the task?
● Tully’s Uji Matcha Latte (tall size 515 yen)
And in this corner, the in-terms-of-price heavyweight, we have Tully’s matcha latte. Like Starbucks, Tully’s is originally a U.S. company, but since 2006 its Japanese branches have been owned and operated by Ito En, one of Japan’s best-loved tea companies. Perhaps because of that, Tully’s matcha latte has the deepest color and visibly largest amount of matcha powder out of the three.
● Dotour Uji Matcha Latte (medium size 480 yen)
And finally, in the third corner of our metaphorical triangular arena, we have Dotour’s matcha latte, the lowest-priced and simplest of the trio, with no foam or unmelted flecks of matcha powder.
To prevent any brand-related bias, Mariko Ohanabatake, our team member who went out and picked up the three drinks, will be sitting the taste test out. Instead, she poured all the matcha lattes into plain paper cups, labeled A, B, and C. Then she called in the other nine writers we had at SoraNews24 HQ at the time to have them try all three and choose which one they like best.
So which matcha latte warmed the heart of our taste testers?
● Go Hatori
“A, by a country mile! B is too sweet, and C doesn’t have enough flavor.”
● Takashi Harada
“A has the best balance.”
● Seiji Nakazawa
“B tastes the best. It’s got the clearest, most straightforward flavor.”
● Masanuki Sunakoma
“I like B. It’s got a noticeable, nice bitter tea flavor.”
● Ahiruneko
“I’m honestly not much of a matcha latte drinker, but out of the three, I’d go with B.”
● Yuichiro Wasai
“I’ve got no qualms admitting I’ve got a sweet tooth, and B is the sweetest, so that’s my pick.”
● Chun Shinomiya
“B for me. It has the best matcha aroma.”
● P.K. Sanjun
“Compared to the others, C feels the most like it was made by a person, not pre-mixed, so that’s the one I’d go with.”
● Yoshio
“I’m really picky when it comes to tea. Even though it had the lightest flavor, the balance between tea and milk is best with C, so it’s the one for me.”
Add it all up, and that’s five votes for B, two for A, and two for C. So what’s the identity of our winner?
Starbucks’ Matcha Tea Latte!
Looking back at our notes, Cup B (Starbucks) had our taste testers commenting on both its sweet and bitter qualities, and even its aroma. By comparison, the flavor’s of Dotour (which was in Cup A) was described more as “balanced” and Tully’s (Cup C) as light or mild.
With that in mind, it makes sense that Starbuck’s matcha latte was the most popular of the bunch. Among the various types of Japanese green teas, matcha has the strongest flavor and most pronounced bitterness, so if you’re a matcha fan, odds are you want it to make its presence felt in your matcha latte. At the same time, if you’re specifically in the mood to drink a matcha latte, as opposed to just plain matcha, you obviously want milky, creamy flavors too.
That said, aside from Go, no one had anything negative to say about any of the three drinks. So while Starbucks came out as the best, in terms of overall votes, the other two aren’t bad at all.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
Follow Casey on Twitter, where there’s a good chance he’s drinking a matcha latte right now.

















Starbucks Japan vs. its two big rivals – Who’s got the best Mont Blanc chestnut sweets?
Which of Japan’s main coffee shop chains is best for a caffeine-free life?
Starbucks Japan vs. Tully’s Coffee: Which limited-edition autumn drink is better?
Trying Starbucks Japan’s secret limited-time Iced Matcha Tea Latte 【Taste Test】
Starbucks Japan finally makes the iced Matcha Tea Latte a permanent part of its menu
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Osaka is hosting a “hentai” event, but it’s probably not what you think
Video of man spraying liquid on conveyor belt sushi leads to arrest in Japan
Japan’s sticker wars are reaching a breaking point, even for enthusiasts
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Japan’s adorable pudding chick becomes a transit card mascot
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Krispy Kreme releases a new Doughwich… at only one store in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Coca-Cola Japan changes recipe for best-seller matcha latte, but is it worth a sip?【Taste test】
This might just be Starbucks Japan’s beat matcha drink ever, and it’s not a Frappuccino【Taste test】
Starbucks’ Japanese rival Tully’s offers a sweet customization option that sets them apart
Starbucks Sakura and Matcha donut is a perfect Japanese springtime sweet【Taste test】
Starbucks Japan gifts us with the Matcha Classic Green Tea Latte for a limited time
Starbucks vs. Tully’s — Is there such a big difference between Japan’s coffee giants?【Taste test】
Starbucks Japan makes hojicha black tea latte permanent item, and here’s a great way to customize it
We spill the tea on Starbucks’ newest hojicha cream Frappuccino and latte【Taste test】
Oolong tea lattes get a place on the Starbucks Japan menu, but do they get one in our heart too?
Make luxurious, stylish green tea at home with this matcha warabi latte kit
Merry matcha! Starbucks Japan adds two subtly changed, deliciously different green tea beverages
3 reasons why you should buy this coffee drink at Tully’s instead of Starbucks in Japan
Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】
Starbucks Japan reminds us that you can now add jiggly mochi to all your drink orders
Starbucks to sell limited-edition hojicha latte cups at convenience stores for the summer
Starbucks releases special matcha Frappuccino made with Japan’s first matcha leaves of the year