
The publishing president is “deeply reflecting” on his “inappropriate comments” during his recent appearance on a TV program.
Takeshi Natsuno only took over as president and CEO of publishing, film, and cross media company Kadokawa in late June, but he has already found himself in hot water for his remarks about censorship related to manga.
On July 21, Natsuno took part in a conversation on AbemaTV about whether photos of “gravure idols” (essentially bikini models) were appropriate in manga magazines targeting boys and men. His comments, however, focused on the prevalence of “extreme” sexual content in manga and how he thought publishing standards need to be reevaluated in this digital age. He referenced the fact that many manga wouldn’t pass the standards at Google or Apple.
▼ Otaku around the world let out a collective gasp of horror.
Authors, creators, and net users immediately slammed Natsuno for his remarks. A representative from Japanese video-sharing web platform Niconico, owned by Kadokawa subsidiary Dwango, also assured the public that there were no plans to censor content on their platform.
Kadokawa followed up with a news release on July 27 stating that while Natsuno’s remarks were made in an individual capacity, they were inappropriate in light of his position within the company and do not reflect any future courses of action. Natsuno is now “deeply reflecting” and will take a 20 percent cut in pay for three months from August through October.
▼ Natsuno also apologized over Twitter for making viewers of the TV program uncomfortable by using words such as aho (“idiot”) and kuso (“damn; shit”).
私のAbemaPrimeでの発言で、アホとかクソという言葉を使ったのは、番組の雰囲気に甘えた極めて不適切な発言でした。
— 夏野 剛 Takeshi Natsuno (@tnatsu) July 23, 2021
不快に思われた方々に心からお詫び申し上げます。申し訳ありませんでした。#アベプラ
Regardless of his public apology, many net users remained unconvinced that Natsuno’s remarks don’t represent his true intentions and are calling for him to resign. Perhaps he should have taken a cue from this takoyaki stand owner if he truly wants to win back the trust of the people.
Source: Kadokawa News Release via Otakomu
Top image: Pakutaso
Insert image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Studio Ghibli releases new anime keychains that are like miniature figurines
Lipton releases… Pudding Milk Tea in Japan?!?
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Hello Kitty is now a transforming truck robot[Photos]
What are the worst things about living in the Japanese countryside?[Survey]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Studio Ghibli releases new anime keychains that are like miniature figurines
Lipton releases… Pudding Milk Tea in Japan?!?
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Japanese people share 11 amusing tales relating to pregnancy and childbirth
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Shinto shrine will bless your bike helmet and give you a sacred bike helmet stamp
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
Only five branches of Japan’s beef bowl giant Matsuya serve milk shakes, but how do they taste?
War in Iran threatening Japan’s pudding production