
We all know white is cool and black is hot, but what about the colors in between?
Japan is, for the most part, a very safe country. There’s very little violent crime, and few aggressive or poisonous wild animals. There is, however, a potentially serious danger that it’s important to keep in mind at this time of year: heat stroke.
Summer is always hot and humid in Japan, and the last few days have been serious scorchers. Making the situation worse is that for most people living or traveling in Japan, any excursion outside involves plenty of walking, whether you’re making the whole trip to your destination on foot or hoofing it to the station to catch a train which you’ll later get off of before walking again to wherever it is you’re going.
So unless you can just stay inside with the A.C. blasting until mid-autumn, figuring out ways to mitigate the risk of heat exhaustion is critical, and that includes dressing appropriately. Researcher Toshiaki Ichinose, from Japan’s National Institute for Environmental Studies, conducted an experiment to see what color of clothing will keep your body the coolest in the summer sun. Now, it’s pretty common knowledge that white is the coolest and black the hottest, but unless you’re a mime odds are you don’t have an entirely black-and-white wardrobe, so what’s the order of the shades in between?
Before we get to the results, a quick refresher for everyone who’s forgotten junior high science class (or, for you precocious elementary schoolers who read SoraNews24, a sneak peak of what’s to come). We perceive objects as being different colors depending on what wavelengths of light they reflect and absorb. Objects we see as white reflect almost all wavelengths of light, and their heat energy along with them. On the other end of the scale, things we see as black absorb light of just about every wavelength, and its heat too.
For the experiment Ichinose set nine mannequin torsos out in the Japanese summer sun, each clad in a different colored polo shirt, then after five minutes of exposure checked the fabrics’ surface temperatures.
▼ The shirts used in the experiment
As expected, the white shirt was the coolest, with a temperature of approximately 30 degrees Celsius (86 degrees Fahrenheit), more or less the same as the air temperature during the test, followed by yellow. The next coolest shirts, in order, were gray and red, the latter a surprise since red is generally though of as a “hot” color in terms of psychological effect.
Purple ended up right in the middle of the pack, with the next, blue, again being somewhat unexpected, since in visual design it’s considered a “cool” color. Next came green, then dark green, and, finally, black, with the last two both having surface temperatures of over 50 degrees Celsius (122 Fahrenheit), more than 50 percent hotter than the white shirt.
Though the experiment was conducted in June of 2019, the fundamental laws of science still apply, and with late-summer temperatures often hitting daytime highs of 35 degrees or more in Tokyo, it’s even more important to look for any and all ways to stay cool.
Source: Weather News via Yahoo! Japan News, National Institute for Environmental Studies
Top image: Pakutaso
Insert images: National Institute for Environmental Studies
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Japanese government creates new word for cruelly hot summer days
This is the best summer in years to visit Japan…if you hate mosquitoes
Japanese clothing companies adopt fifth “Intense Heat” season because summer is too long
Summer in Japan doesn’t feel like a Japanese summer this year, many are saying
Cat paw parasol keeps you cool, changes color to remind you to put on sunscreen
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Colour Hunting: The hot new street photography trend changing how we see Japan
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Body of missing American college student found in Kyoto mountains
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Japanese convenience store shows us how to dress for the rainy season
A Japanese toast sandwich remix: The toasted rice rice ball[SoraKitchen]
Osaka is hosting a “hentai” event, but it’s probably not what you think
Japan Railways partners with Overwatch, heroes hit the Shinkansen for bullet train collaboration
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japanese TV issues heatstroke alert, says to avoid exercise, keeps showing high school baseball game
What happens when you seek refuge from the summer heat at Ikea in Shinjuku
Sailor Moon yukata kimono line will keep you breezy and beautiful in the Japanese summer heat
We cook a monjayaki Japanese pancake on the hood of a car during Japan’s hottest summer ever【Vid】
10 tips to help you survive the Japanese summer
Japanese YouTuber shows how hard it is to hide your panties under sheer clothing
W.T.F. Japan: Top 5 odd ways Japanese people beat the summer heat【Weird Top Five】