
We all know white is cool and black is hot, but what about the colors in between?
Japan is, for the most part, a very safe country. There’s very little violent crime, and few aggressive or poisonous wild animals. There is, however, a potentially serious danger that it’s important to keep in mind at this time of year: heat stroke.
Summer is always hot and humid in Japan, and the last few days have been serious scorchers. Making the situation worse is that for most people living or traveling in Japan, any excursion outside involves plenty of walking, whether you’re making the whole trip to your destination on foot or hoofing it to the station to catch a train which you’ll later get off of before walking again to wherever it is you’re going.
So unless you can just stay inside with the A.C. blasting until mid-autumn, figuring out ways to mitigate the risk of heat exhaustion is critical, and that includes dressing appropriately. Researcher Toshiaki Ichinose, from Japan’s National Institute for Environmental Studies, conducted an experiment to see what color of clothing will keep your body the coolest in the summer sun. Now, it’s pretty common knowledge that white is the coolest and black the hottest, but unless you’re a mime odds are you don’t have an entirely black-and-white wardrobe, so what’s the order of the shades in between?
Before we get to the results, a quick refresher for everyone who’s forgotten junior high science class (or, for you precocious elementary schoolers who read SoraNews24, a sneak peak of what’s to come). We perceive objects as being different colors depending on what wavelengths of light they reflect and absorb. Objects we see as white reflect almost all wavelengths of light, and their heat energy along with them. On the other end of the scale, things we see as black absorb light of just about every wavelength, and its heat too.
For the experiment Ichinose set nine mannequin torsos out in the Japanese summer sun, each clad in a different colored polo shirt, then after five minutes of exposure checked the fabrics’ surface temperatures.
▼ The shirts used in the experiment
As expected, the white shirt was the coolest, with a temperature of approximately 30 degrees Celsius (86 degrees Fahrenheit), more or less the same as the air temperature during the test, followed by yellow. The next coolest shirts, in order, were gray and red, the latter a surprise since red is generally though of as a “hot” color in terms of psychological effect.
Purple ended up right in the middle of the pack, with the next, blue, again being somewhat unexpected, since in visual design it’s considered a “cool” color. Next came green, then dark green, and, finally, black, with the last two both having surface temperatures of over 50 degrees Celsius (122 Fahrenheit), more than 50 percent hotter than the white shirt.
Though the experiment was conducted in June of 2019, the fundamental laws of science still apply, and with late-summer temperatures often hitting daytime highs of 35 degrees or more in Tokyo, it’s even more important to look for any and all ways to stay cool.
Source: Weather News via Yahoo! Japan News, National Institute for Environmental Studies
Top image: Pakutaso
Insert images: National Institute for Environmental Studies
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


Japanese government creates new word for cruelly hot summer days
This is the best summer in years to visit Japan…if you hate mosquitoes
Japanese clothing companies adopt fifth “Intense Heat” season because summer is too long
Summer in Japan doesn’t feel like a Japanese summer this year, many are saying
Cat paw parasol keeps you cool, changes color to remind you to put on sunscreen
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Nonstop flights from U.S. to Okinawa return after 54 years, making travel faster than before
Anime and Hollywood movies cross over in new Universal Studios Japan merch collection
Starbucks Japan adds a gooey sweet potato Frappuccino to its menu this autumn
Starting this fall, you’ll be able to take a Pokémon Jet flight to Japan
Pizza Hut Japan creates moon-viewing sukiyaki chrysanthemum pizza for tsukimi season
McDonald’s Japan reveals exclusive new Tsukimi moon viewing collection for 2026
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
7-year-old boy left behind on Mt. Fuji by his own dad
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japanese TV issues heatstroke alert, says to avoid exercise, keeps showing high school baseball game
What happens when you seek refuge from the summer heat at Ikea in Shinjuku
Sailor Moon yukata kimono line will keep you breezy and beautiful in the Japanese summer heat
Japanese popsicle experiment says eating one before going outside in summer helps keep you cool
We cook a monjayaki Japanese pancake on the hood of a car during Japan’s hottest summer ever【Vid】
10 tips to help you survive the Japanese summer
Japanese YouTuber shows how hard it is to hide your panties under sheer clothing
W.T.F. Japan: Top 5 odd ways Japanese people beat the summer heat【Weird Top Five】