
Does Yodobashi Camera live up to expectations with its highly popular lucky bags?
When it comes to fukubukuro lucky bags, Japanese electronics shop Yodobashi Camera has some really great deals, but they’re so popular they’re almost impossible to get. Like the highly sought-after Starbucks lucky bag, you usually have to enter into a lottery online to even be able to have the chance to buy one, but so many people enter that the likelihood you’ll get one is extremely low. That’s why our Japanese-language reporter Ikuna Kamezawa has never bothered to try.
But Ikuna happened to be passing by the Yodobashi in Shinjuku on the morning of New Year’s day when she noticed they were actually selling fukubukuro in store! Of course, the most popular options were already sold out, but there were still some varieties left, and Ikuna couldn’t pass up the opportunity to get her hands on some of Yodobashi’s high-value lucky bags without having to fight for them. She couldn’t wait to find out if they were really worth the effort.
The name of the box that Ikuna picked up was called the Otoshidama Box of Dreams: Beauty and Health Electronics Dream. If you recognize that illustrious name, it’s probably because Ikuna also picked up the Kitchen Electronics Dream box, which was so heavy she needed help to carry it home. The kitchen gadget box turned out to be of tremendous value, so she was looking forward to what she would find in this beauty box, especially since she’s been wanting to invest in beauty gadgets but just never had the chance to prioritize buying them.
Like the kitchen gadget box, the beauty box retails for 10,000 yen. It was a pretty large box. What was inside?
It was packed with things!
Here’s everything laid out.
The first item that caught Ikuna’s attention was the huge box that took up most of the space inside the Box of Dreams. It was the “Neck Massager Momi Time Nagomi”.
Naturally, Ikuna understood from the name of the product that this would be some kind of device used to massage your neck, but the nondescript box did not prepare her for the actual product.
It was a serious device that succeeded her expectations by at least a hundred times!!
The Nagomi comes with a cable that plugs into an ordinary household outlet, so once it’s plugged in all you have to do is turn on a switch and it will start working its magic. Ikuna had had no idea that this kind of hard-core massager existed outside of massage-chair form.
Since it was relatively unobtrusive, it was something she could use while working. It would be great for those who are busy every day and don’t have the time or money for regular massages.
Ikuna also had fellow Japanese-language reporter Takashi Harada test it out for her, since he’d earned a massage by carrying home her giant box of kitchen electronics…
And for him, it was like heaven!
Takashi is actually an otaku for massage devices, so he’s something of an expert on the matter. He said the Nagomi was “Excellent.” Ikuna would probably never have bought this for herself, but she was beyond delighted to have it appear in her lucky bag. So far, Yodobashi was living up to expectations.
Next, Ikuna wanted to check out a somewhat mysterious device that she could not immediately identify: the Foreo Luna Play Plus. According to the instruction booklet it came with, it was an electric face-washing brush.
Intrigued, she pushed the device’s switch, and was surprised to find it began to buzz!
Apparently, the device vibrates 8,000 times per minute, which helps clean your skin more thoroughly of dirt and leftover makeup. Ikuna wasn’t sure how effective it would really be, but she was excited to give it a try!
In the box was also a Koizumi Minus Ion Reset Brush and an Oral-B Braun Electronic Toothbrush.
Funnily enough, Ikuna had been considering buying both of these products online before she got this box. One of the greatest joys in life is getting something you were thinking about buying for free (more or less), and Ikuna doesn’t often buy things for herself, so these were both happy finds. Plus, their presence in both the box and her mind gave credence to the idea that these are both desirable items, and Ikuna’s respect for Yodobashi increased even further.
The box of the Mysé Double Peeling Clear gave absolutely no hints about what was inside, so Ikuna eagerly tore the box open.
“Is this…Is it…?!”
It was that thing she’d been seeing in commercials all the time! The machine that cleans all the way down to your deepest pores!!!
Ikuna had been wanting to try it at least once, but she’d never thought there would be a day when she would actually have one in her possession. “I’m seriously so happy right now!! Thank you, Yodobashi!” she cried, as she clutched it to her chest.
The box also came with a Touch Beauty 2 in 1 Body and Face Wash Brush, which Ikuna was also excited to try…
And a pack of Keen Masks, which Ikuna hadn’t really desired, but was happy to accept now that she had them.
In the end, Yodobashi’s Otoshidama Box of Dreams: Beauty and Health Electronics Dream had seven great items: four items that Ikuna had actually been wanting, and three that she was happy to have even if she hadn’t really wanted them. With these new devices, she can face the new year striving for greater health and stunning beauty…all thanks to Yodobashi Camera.
Now she should get her hands on Kaldi’s wine lucky bag, and she can have a complete self-care day!
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




















We buy a kitchen gadget lucky bag that was so heavy we had to call for help to bring it home
【Lucky Bag Roundup 2018】Yodobashi Camera offers up a tablet box of techie dreams
Can our 30-something reporter pull off the fashions of this hit lucky bag for Tokyo teens?【Pics】
This year’s Revlon Lucky Bag is not only totally worth buying but easy to get, too
New Year lucky bag from makeup giant Shu Uemura may disappoint makeup buffs but thrill otaku
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
New 7-Eleven sandwich goes viral in Japan, but is it everything it’s cracked up to be?
Man bites woman at cherry blossom park in Japan, dies shortly after
How to take your home ramen to the next level by making your own chashu pork in a frying pan
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Foreign man arrested for walking on Shinkansen tracks, claims he was on the run from yakuza
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
These are Tokyo train lines people most want to live along【Survey】
Start saving room now – Japanese grocery store’s biggest sushi roll yet is coming for Setsubun
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Tokyo teahouse serves up a sakura matcha dessert you won’t find anywhere else
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Pikachu pyjamas make this secret Pokémon fukubukuro lucky bag worth searching for
Japanese osechi New Year’s meal lucky bag gives us way more than we bargained for
This lucky bag of anime models is also a decades-long history lesson for our mecha newbie
What’s inside the lucky bag from Akihabara’s largest adult toy shop?
We hunt for Dom Pérignon in these wine fukubukuro lucky bag boxes from Kaldi
Can Japan’s yami kawaii fashion still work without the yamu? We find out with this lucky bag【Pics】
The dark kawaii fashions of the Ank Rouge lucky bag are here!【Photos】
Akihabara junk shop offers “Guaranteed iPad and other various items!!” lucky bag in 2022
Yoshinoya’s year-end lucky bag is more like a lucky box… or bowl?
Choosing one of the six Osomatsu-san brothers from Surugaya’s 2021 fukubukuro lucky bags【Pics】
Square Enix releases a Final Fantasy fukubukuro lucky bag for New Year’s in Japan
Thanko’s lucky bag for 2023 brings the heat in more ways than one
Will our cosplay lucky bag purchase leave us feeling sew lucky or hemmed in?【Photos】
Studio Ghibli fukubukuro: The lucky bag everyone in Japan wants to get their hands on at New Year
Thanko lucky bag gives us gadgets we didn’t even know we needed