
Maybe the real luxuries are the pirates we met along the way.
Makeup brand shu uemura is known all across the world as a luxury variety, primarily sold at department stores with exorbitant price tags. Buying a Shu Uemura product is an investment—you need to be certain about that single tube of lipstick that costs a cool 4,000 yen (US$34.55). With that in mind, our resident Japanese-language reporter Ikuna Kamezawa had to deliberate quite a bit over whether she would pledge 13,200 yen ($113.97) to the altar of a Shu Uemura 2022 lucky bag. Surely it would contain some really top-of-the-line makeup…but what if it was all wrong for her?
When the bag finally arrived, she couldn’t help but notice some unnervingly familiar faces through the translucent wrapping. Then, when she laid out all the products on the table, her fears were confirmed.
▼ What is this, an anime goods lottery?!
The lucky bag contained four items, and two of those items were emblazoned with characters from One Piece, one of the most overwhelmingly popular anime series in Japan.
▼ Now, we’re no mathe-magicians…but isn’t that half the bag?!
So in total, the bag contained one 450-milliliter (0.9-pint) bottle of Ultim8∞ Sublime Beauty Cleansing Oil, the Wanted Treasure Box Eye Palette (Thousand Sunny version), a Rouge Unlimited Lacquer Shine (Nudy Roseo shade), and an H9 Hard Formula Eyebrow Pencil (Seal Brown shade). But rather than feeling like she’d scored a range of luxurious makeup products, Ikuna felt more like she’d been gifted a bunch of unsold extras from an anime collab.
▼ That’s what this is, isn’t it?
The line in question came out in Fall 2020, meaning this was clearly stock that had been left on the shelves…but oh well. It’s a lucky bag, after all. These are the risks we all take.
Still, surely the brand could make sure not to put two items from the same collaboration in one lucky bag?!
▼ You’re really cute, Chopper, but I don’t want to see your face right now!
One Piece is a dearly beloved anime series. Even Ikuna recognizes that, although she admits she hasn’t really read the manga or watched the anime. She would have had no problem with receiving these items in a dedicated One Piece lucky bag. But this is a Shu Uemura branded lucky bag, you know? The people who buy these are usually looking for classy, professional products with broad appeal. And it would be one thing if the collaboration had been subtle, with small decals alluding to the One Piece universe, but look at these things! They have more presence on the packaging than the brand name itself!
Ikuna couldn’t help imagining the sorry sight of a junior high school student who had saved up their hard-earned cash to buy some fancy Shu Uemura makeup for themselves, only to receive…two One Piece items. It was almost too sad to bear. Sob.
Still, no matter the packaging, these are Shu Uemura products through and through. Ikuna immediately took them for a test run, starting with the cleansing oil.
▼ A bottle this big typically costs 12,650 yen!
Despite its high price, this product is a hot seller—one is said to be sold every six seconds. The thought of this being a brand new bottle scored in a lucky bag was pretty great, Ikuna had to admit.
▼ It comes out of the bottle colorless with a smooth texture.
She hated to waste even a little amount on a test run, but in the name of journalism…
There! What do you think? She looks way more sparkly and glittery than usual, right?
When life gives you lemons, make lemonade. And when a Shu Uemura 2022 lucky bag presents you with One Piece makeup, there’s only one thing to do: try to make a One-Piece-inspired look with it.
Though Ikuna doesn’t know much about One Piece, she does know that Nami is one of the heroines of the series, so she decided to try replicating her aura. To her delight, the palettes on offer skewed towards Nami’s orange-and-yellow aesthetic.
▼ *daub* *daub*
▼ *flick* *flick*
She emphasized her eyes with anime-like upward flicks to give her Nami’s peppy energy. Then she just had to top the look off with her Chopper-branded lipstick, and hey… Looking good!
The eyebrow pencil wasn’t part of the One Piece collaboration, but Ikuna still felt she could use it to add the finishing touch. With a swoopy, confident line, she finished her masterpiece…
This lucky bag (as well as some more expensive variants) is still available for residents of Japan on Shu Uemura’s website, so if you’re cool with a little piratey panache in your makeup bag, why not try your luck? We’re sure there won’t be any remnants of 2019’s Pokémon collaboration left to stuff those bags, but there’s only one way to check…
Related: Shu Uemura
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]















Get ready to set sail on the high seas looking your best with the Shu Uemura x One Piece collaboration
This year’s Revlon Lucky Bag is not only totally worth buying but easy to get, too
Pokémon x Shu Uemura Pikashu makeup collection breaks the Internet
Can our 30-something reporter pull off the fashions of this hit lucky bag for Tokyo teens?【Pics】
We get our hands on a coveted Yodobashi lucky bag, this time the beauty and health gadget box
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Shinto shrine in downtown Tokyo announces cosplay ban
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Did you know? Only one Beard Papa’s in all of eastern Japan sells soft serve in a cream puff
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Japan’s new beer glass is designed to force you to drink…water [Video]
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
We buy a kitchen gadget lucky bag that was so heavy we had to call for help to bring it home
Japanese osechi New Year’s meal lucky bag gives us way more than we bargained for
Pikachu pyjamas make this secret Pokémon fukubukuro lucky bag worth searching for
The Akihabara ? Bag lucky bag may disappoint you if you yourself are a pretty weird guy
The dark kawaii fashions of the Ank Rouge lucky bag are here!【Photos】
Square Enix releases a Final Fantasy fukubukuro lucky bag for New Year’s in Japan
Can Japan’s yami kawaii fashion still work without the yamu? We find out with this lucky bag【Pics】
This lucky bag of anime models is also a decades-long history lesson for our mecha newbie
Choosing one of the six Osomatsu-san brothers from Surugaya’s 2021 fukubukuro lucky bags【Pics】
Krispy Kreme lucky bag disappoints doughnut lovers around the nation
The Muji “Fukukan” puts a disappointing spin on Japan’s New Year’s lucky bag tradition
Will our cosplay lucky bag purchase leave us feeling sew lucky or hemmed in?【Photos】
Village Vanguard’s “dangerous” lucky bag promises thrilling highs and miserable lows
Can we really become YouTubers with the Thanko YouTuber Debut fukubukuro lucky bag?
Yoshinoya’s year-end lucky bag is more like a lucky box… or bowl?
Uniqlo Japan’s lucky bag creates chaos at Tokyo store