
Maybe the real luxuries are the pirates we met along the way.
Makeup brand shu uemura is known all across the world as a luxury variety, primarily sold at department stores with exorbitant price tags. Buying a Shu Uemura product is an investment—you need to be certain about that single tube of lipstick that costs a cool 4,000 yen (US$34.55). With that in mind, our resident Japanese-language reporter Ikuna Kamezawa had to deliberate quite a bit over whether she would pledge 13,200 yen ($113.97) to the altar of a Shu Uemura 2022 lucky bag. Surely it would contain some really top-of-the-line makeup…but what if it was all wrong for her?
When the bag finally arrived, she couldn’t help but notice some unnervingly familiar faces through the translucent wrapping. Then, when she laid out all the products on the table, her fears were confirmed.
▼ What is this, an anime goods lottery?!
The lucky bag contained four items, and two of those items were emblazoned with characters from One Piece, one of the most overwhelmingly popular anime series in Japan.
▼ Now, we’re no mathe-magicians…but isn’t that half the bag?!
So in total, the bag contained one 450-milliliter (0.9-pint) bottle of Ultim8∞ Sublime Beauty Cleansing Oil, the Wanted Treasure Box Eye Palette (Thousand Sunny version), a Rouge Unlimited Lacquer Shine (Nudy Roseo shade), and an H9 Hard Formula Eyebrow Pencil (Seal Brown shade). But rather than feeling like she’d scored a range of luxurious makeup products, Ikuna felt more like she’d been gifted a bunch of unsold extras from an anime collab.
▼ That’s what this is, isn’t it?
The line in question came out in Fall 2020, meaning this was clearly stock that had been left on the shelves…but oh well. It’s a lucky bag, after all. These are the risks we all take.
Still, surely the brand could make sure not to put two items from the same collaboration in one lucky bag?!
▼ You’re really cute, Chopper, but I don’t want to see your face right now!
One Piece is a dearly beloved anime series. Even Ikuna recognizes that, although she admits she hasn’t really read the manga or watched the anime. She would have had no problem with receiving these items in a dedicated One Piece lucky bag. But this is a Shu Uemura branded lucky bag, you know? The people who buy these are usually looking for classy, professional products with broad appeal. And it would be one thing if the collaboration had been subtle, with small decals alluding to the One Piece universe, but look at these things! They have more presence on the packaging than the brand name itself!
Ikuna couldn’t help imagining the sorry sight of a junior high school student who had saved up their hard-earned cash to buy some fancy Shu Uemura makeup for themselves, only to receive…two One Piece items. It was almost too sad to bear. Sob.
Still, no matter the packaging, these are Shu Uemura products through and through. Ikuna immediately took them for a test run, starting with the cleansing oil.
▼ A bottle this big typically costs 12,650 yen!
Despite its high price, this product is a hot seller—one is said to be sold every six seconds. The thought of this being a brand new bottle scored in a lucky bag was pretty great, Ikuna had to admit.
▼ It comes out of the bottle colorless with a smooth texture.
She hated to waste even a little amount on a test run, but in the name of journalism…
There! What do you think? She looks way more sparkly and glittery than usual, right?
When life gives you lemons, make lemonade. And when a Shu Uemura 2022 lucky bag presents you with One Piece makeup, there’s only one thing to do: try to make a One-Piece-inspired look with it.
Though Ikuna doesn’t know much about One Piece, she does know that Nami is one of the heroines of the series, so she decided to try replicating her aura. To her delight, the palettes on offer skewed towards Nami’s orange-and-yellow aesthetic.
▼ *daub* *daub*
▼ *flick* *flick*
She emphasized her eyes with anime-like upward flicks to give her Nami’s peppy energy. Then she just had to top the look off with her Chopper-branded lipstick, and hey… Looking good!
The eyebrow pencil wasn’t part of the One Piece collaboration, but Ikuna still felt she could use it to add the finishing touch. With a swoopy, confident line, she finished her masterpiece…
This lucky bag (as well as some more expensive variants) is still available for residents of Japan on Shu Uemura’s website, so if you’re cool with a little piratey panache in your makeup bag, why not try your luck? We’re sure there won’t be any remnants of 2019’s Pokémon collaboration left to stuff those bags, but there’s only one way to check…
Related: Shu Uemura
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]















This year’s Revlon Lucky Bag is not only totally worth buying but easy to get, too
Get ready to set sail on the high seas looking your best with the Shu Uemura x One Piece collaboration
Pokémon x Shu Uemura Pikashu makeup collection breaks the Internet
Can our 30-something reporter pull off the fashions of this hit lucky bag for Tokyo teens?【Pics】
We get our hands on a coveted Yodobashi lucky bag, this time the beauty and health gadget box
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Japan’s Mocchurin donuts declared too popular to exist by creator Mister Donut, will disappear soon
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Japan’s new pettably fuzzy cat-shaped earbud chargers meow to let you know their status[Video]
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Why you shouldn’t feel guilty about using manga for studying and the top series for learning
Studio Ghibli mini towels add anime flair to a Japanese cultural tradition
Mos Burger opens fancy burger shop and bar in Ginza, Tokyo
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
We buy a kitchen gadget lucky bag that was so heavy we had to call for help to bring it home
Japanese osechi New Year’s meal lucky bag gives us way more than we bargained for
Pikachu pyjamas make this secret Pokémon fukubukuro lucky bag worth searching for
The dark kawaii fashions of the Ank Rouge lucky bag are here!【Photos】
The Akihabara ? Bag lucky bag may disappoint you if you yourself are a pretty weird guy
Can Japan’s yami kawaii fashion still work without the yamu? We find out with this lucky bag【Pics】
Square Enix releases a Final Fantasy fukubukuro lucky bag for New Year’s in Japan
This lucky bag of anime models is also a decades-long history lesson for our mecha newbie
The Muji “Fukukan” puts a disappointing spin on Japan’s New Year’s lucky bag tradition
Choosing one of the six Osomatsu-san brothers from Surugaya’s 2021 fukubukuro lucky bags【Pics】
Krispy Kreme lucky bag disappoints doughnut lovers around the nation
Lingerie lucky bag from Japan’s Peach John includes anime cosplay bra/panty set, maybe by accident
Will our cosplay lucky bag purchase leave us feeling sew lucky or hemmed in?【Photos】
Village Vanguard’s “dangerous” lucky bag promises thrilling highs and miserable lows
We beat two crane games at a Japanese arcade and take home two lucky bags