
Does Yodobashi Camera live up to expectations with its highly popular lucky bags?
When it comes to fukubukuro lucky bags, Japanese electronics shop Yodobashi Camera has some really great deals, but they’re so popular they’re almost impossible to get. Like the highly sought-after Starbucks lucky bag, you usually have to enter into a lottery online to even be able to have the chance to buy one, but so many people enter that the likelihood you’ll get one is extremely low. That’s why our Japanese-language reporter Ikuna Kamezawa has never bothered to try.
But Ikuna happened to be passing by the Yodobashi in Shinjuku on the morning of New Year’s day when she noticed they were actually selling fukubukuro in store! Of course, the most popular options were already sold out, but there were still some varieties left, and Ikuna couldn’t pass up the opportunity to get her hands on some of Yodobashi’s high-value lucky bags without having to fight for them. She couldn’t wait to find out if they were really worth the effort.
The name of the box that Ikuna picked up was called the Otoshidama Box of Dreams: Beauty and Health Electronics Dream. If you recognize that illustrious name, it’s probably because Ikuna also picked up the Kitchen Electronics Dream box, which was so heavy she needed help to carry it home. The kitchen gadget box turned out to be of tremendous value, so she was looking forward to what she would find in this beauty box, especially since she’s been wanting to invest in beauty gadgets but just never had the chance to prioritize buying them.
Like the kitchen gadget box, the beauty box retails for 10,000 yen. It was a pretty large box. What was inside?
It was packed with things!
Here’s everything laid out.
The first item that caught Ikuna’s attention was the huge box that took up most of the space inside the Box of Dreams. It was the “Neck Massager Momi Time Nagomi”.
Naturally, Ikuna understood from the name of the product that this would be some kind of device used to massage your neck, but the nondescript box did not prepare her for the actual product.
It was a serious device that succeeded her expectations by at least a hundred times!!
The Nagomi comes with a cable that plugs into an ordinary household outlet, so once it’s plugged in all you have to do is turn on a switch and it will start working its magic. Ikuna had had no idea that this kind of hard-core massager existed outside of massage-chair form.
Since it was relatively unobtrusive, it was something she could use while working. It would be great for those who are busy every day and don’t have the time or money for regular massages.
Ikuna also had fellow Japanese-language reporter Takashi Harada test it out for her, since he’d earned a massage by carrying home her giant box of kitchen electronics…
And for him, it was like heaven!
Takashi is actually an otaku for massage devices, so he’s something of an expert on the matter. He said the Nagomi was “Excellent.” Ikuna would probably never have bought this for herself, but she was beyond delighted to have it appear in her lucky bag. So far, Yodobashi was living up to expectations.
Next, Ikuna wanted to check out a somewhat mysterious device that she could not immediately identify: the Foreo Luna Play Plus. According to the instruction booklet it came with, it was an electric face-washing brush.
Intrigued, she pushed the device’s switch, and was surprised to find it began to buzz!
Apparently, the device vibrates 8,000 times per minute, which helps clean your skin more thoroughly of dirt and leftover makeup. Ikuna wasn’t sure how effective it would really be, but she was excited to give it a try!
In the box was also a Koizumi Minus Ion Reset Brush and an Oral-B Braun Electronic Toothbrush.
Funnily enough, Ikuna had been considering buying both of these products online before she got this box. One of the greatest joys in life is getting something you were thinking about buying for free (more or less), and Ikuna doesn’t often buy things for herself, so these were both happy finds. Plus, their presence in both the box and her mind gave credence to the idea that these are both desirable items, and Ikuna’s respect for Yodobashi increased even further.
The box of the Mysé Double Peeling Clear gave absolutely no hints about what was inside, so Ikuna eagerly tore the box open.
“Is this…Is it…?!”
It was that thing she’d been seeing in commercials all the time! The machine that cleans all the way down to your deepest pores!!!
Ikuna had been wanting to try it at least once, but she’d never thought there would be a day when she would actually have one in her possession. “I’m seriously so happy right now!! Thank you, Yodobashi!” she cried, as she clutched it to her chest.
The box also came with a Touch Beauty 2 in 1 Body and Face Wash Brush, which Ikuna was also excited to try…
And a pack of Keen Masks, which Ikuna hadn’t really desired, but was happy to accept now that she had them.
In the end, Yodobashi’s Otoshidama Box of Dreams: Beauty and Health Electronics Dream had seven great items: four items that Ikuna had actually been wanting, and three that she was happy to have even if she hadn’t really wanted them. With these new devices, she can face the new year striving for greater health and stunning beauty…all thanks to Yodobashi Camera.
Now she should get her hands on Kaldi’s wine lucky bag, and she can have a complete self-care day!
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




















We buy a kitchen gadget lucky bag that was so heavy we had to call for help to bring it home
【Lucky Bag Roundup 2018】Yodobashi Camera offers up a tablet box of techie dreams
Can our 30-something reporter pull off the fashions of this hit lucky bag for Tokyo teens?【Pics】
This year’s Revlon Lucky Bag is not only totally worth buying but easy to get, too
New Year lucky bag from makeup giant Shu Uemura may disappoint makeup buffs but thrill otaku
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
What are the worst things about living in the Japanese countryside?[Survey]
Japanese confectionary chain Chateraise opens first 24-hour branch with self-checkout
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese sweets souvenirs don’t get more beautiful than this
Should you warm up your convenience store onigiri rice balls in the microwave?【Taste test】
Finnish design brand Iittala partners with Pokémon for a golden first collaborative tableware set
What’s the best way to spend 1,000 yen at Denny’s in Japan?
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Final Fantasy VII’s Sephiroth finds happiness in a canned cocktail[Video]
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
7-Eleven Japan releases Uji matcha smoothies… but only at select locations
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Pikachu pyjamas make this secret Pokémon fukubukuro lucky bag worth searching for
Japanese osechi New Year’s meal lucky bag gives us way more than we bargained for
This lucky bag of anime models is also a decades-long history lesson for our mecha newbie
What’s inside the lucky bag from Akihabara’s largest adult toy shop?
We hunt for Dom Pérignon in these wine fukubukuro lucky bag boxes from Kaldi
Can Japan’s yami kawaii fashion still work without the yamu? We find out with this lucky bag【Pics】
The dark kawaii fashions of the Ank Rouge lucky bag are here!【Photos】
Akihabara junk shop offers “Guaranteed iPad and other various items!!” lucky bag in 2022
Yoshinoya’s year-end lucky bag is more like a lucky box… or bowl?
Choosing one of the six Osomatsu-san brothers from Surugaya’s 2021 fukubukuro lucky bags【Pics】
Square Enix releases a Final Fantasy fukubukuro lucky bag for New Year’s in Japan
Thanko’s lucky bag for 2023 brings the heat in more ways than one
Will our cosplay lucky bag purchase leave us feeling sew lucky or hemmed in?【Photos】
Studio Ghibli fukubukuro: The lucky bag everyone in Japan wants to get their hands on at New Year
Thanko lucky bag gives us gadgets we didn’t even know we needed