
Japan picks its favorite type of bread, but was the contest a fair fight?
You can’t make a sandwich without bread. Sure, you can use other foodstuffs to hold everything together, but then it’s no longer a sandwich. Substitute lettuce for the bread, for example, and it’s a “wrap.”
But while we can all agree that a sandwich has bread, does that mean a sandwich is bread? We’d have said no, which is why the results of a recent survey in Japan didn’t sit well with our Japanese-language reporter P.K. Sanjun.
The poll was conducted by Line Research, an offshoot of the popular Line messaging app, and asked “What kind of bread do you like?” Respondents were allowed to give up to five answers, and when the results were tallied from 5,254 participants between the ages of 10 and 69, and the top five were:
5. Shokupan (27.9 percent)
4. Curry bread (30.7 percent)
3. Hamburger (39.4 percent)
2. Croissant (39.7 percent)
1. Sandwich (43.9 percent)
Before we go any further, let’s take a moment for a bit of linguistics background. In Japanese, the word for “bread” is pan. For example, the number-five response, shokupan, is what Japan calls the typical bread used for making toast or sandwiches.
▼ Shokupan
Shokupan is clearly bread, as are croissants. Curry bread (or “curry pan”) is sort of a gray area. On one hand, its curry filling makes it more than just wheaty carbs, but it’s also a completely enclosed piece of bread. Plus it’s got “bread” right there in the name.
▼ Curry bread
But hamburgers and sandwiches? Putting them in a contest for types of “bread” doesn’t seem like a fair fight to P.K. The arsenal of meats, cheeses, and vegetables burgers and sandwiches can employ is like giving a boxer the option to bring brass knuckles, a flamethrower, and an attack dog into the ring.
As a man with a strong sense of justice, P.K. couldn’t let this gross transgression of competitive fairness go unchallenged. So he did the only non-sensible thing he could by calling up Line Research and asking them to explain themselves.
P.K. : “Hey, Line Research! What’s the big idea letting hamburgers and sandwiches be part of the ‘favorite bread’ rankings?!?”
Line Research: “Thank you for your inquiry. This survey was about bread in a broad, comprehensive sense, and so we did not set exact standards or definitions.”
P.K.: “I mean, just think about how shokupan must feel for a second. It doesn’t have any kind of fighting chance, and now it’s stuck down there at number five!”
▼ Poor shokupan…
Line Research: “Yes, I hear what you’re saying. For the purposes of this survey, though, we simply allowed all of the sorts of things you might find in a bakery of the bread aisle of a supermarket or convenience store.”
P.K.: “Well, sure, they do sell sandwiches at bakeries…”
Line Research: “You could say the survey results simply show how diverse people’s love for bread is.”
P.K. can’t really argue with that last part, but if he were calling the shots, he’d disqualify both sandwiches and burgers, and award the king of breads crown to croissants, second place to curry bread (with an asterisk), and give shokupan a podium promotion to third place.
Source: Line Research
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




We try “Melon Bread Style Toast Spread”, designed to turn sliced bread into melon bread
Our Japanese-born reporter tries California-grown rice, gets his mind blown【Taste test】
Five things about New York that surprised our Japanese reporter
What’s the difference between Hong Kong pineapple bun and Japanese melon bread?
Our Japanese reporter’s experience with crawfish in the US left him stunned
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
Japan’s sticker wars are reaching a breaking point, even for enthusiasts
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Osaka is hosting a “hentai” event, but it’s probably not what you think
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
New Japanese convenience store sandwiches feel like they’re out to kill us
The time P.K. flatly refused a request from his deceased best friend’s mom at their first meeting
Burger King Japan’s new Ninniku Garlic Burger does not live up to the hype
Our reporter gets stuck into some ‘Meat Curtain’ beef sukiyaki in Tokyo
Japan’s Egg Curry Pan Sandwich is a bread-on-bread snack that deserves to go viral
Shakey’s American Pizza Tour totally ruins our Japanese reporter
Does the 2023 Village Vanguard Lucky Bag satisfy our need for useless junk? Let’s find out!
Go shopping with our Japanese reporter as he experiences Costco in the U.S. for the first time
Our Japanese reporter visits Costco in the U.S., finds super American and very Japanese things
Edible culture shock: Our Japanese reporter tries American barbecue for first time【Taste test】
Our latest 10,000 yen food challenge is downing 80 croquettes on top of noodles
Our “Dark Curry” puts the luck back into potluck with a curry of unknown ingredients
The story of our reporter P.K. Sanjun’s heart attack
Our reporter tries nuikatsu for the first time, but is he too old for this otaku lifestyle hobby?
Spider-Man: No Way Home Japanese dub voice actor is…our reporter P.K. Sanjun!
Cat-shaped Japanese bread coming to Tokyo!