
”This is a type of work I’ve really been longing to do.”
Youth is highly prized in Japanese show business, doubly so in the music sector, and triply so for idol singers. That means many idols retire from performing, or “graduate,” to use the industry term, at an age when they’re far too young to retire from working entirely.
For example, Manaka Shida was one of the inaugural members of Keyakizaka46 (now renamed Sakurazaka46), one of the many sister groups to AKB48. Shida joined Keyakizaka46 in 2015, when she was 16 years old, and “graduated” from the group in 2018, exactly one week before her 20th birthday. Since then she’s worked in modeling, but on Monday she announced that she’s starting a new job as a bar hostess.
https://twitter.com/_manaka_shida_/status/1574372084356382720Shida spread the word through her personal Twitter and Instagram accounts, with the above tweet saying:
“I am going to be starting work at [hostess bar] Next Ginza! It’s a different way from how it was before, but I finally have a chance to see all of you again and I’d be happy if you’d come to see me 😊I’d be very happy if women came to see me too 😊🖤”
Shida went onto more detail on her Instagram account, adding:
“Honestly, I think a lot of people are probably surprised about this. I really have wanted to try doing this kind of work for a long time but thought I wouldn’t be able to, so I never really actively tried to. But I asked for advice from people I know, and many of them were very supportive, and I decided ‘You only live once, and I want to do it, so let’s give it a try!’
I’m very excited but also very nervous, but this is a type of work I’ve really been longing to do, so I’ll do my best, even though I have zero experience. I’d like to sincerely thank my family, friends, and the owner and staff of Next Ginza for all of their advice before I made this announcement, and to everyone who’s been supportive on social media.”
https://www.instagram.com/p/CiDauNIBgAm/
For the uninitiated, Japanese hostess bars are neither strip clubs nor brothels, but bars where customers pay not only for their own food and drinks but also an additional fee for a hostess, generally dressed in comparatively revealing formalwear, to sit at their table and chat with them, as well as paying for any drinks or food the hostess partakes in. Hostesses are expected to be friendly, supportive, and attentive, and while all of that is provided on the basis of monetary compensation, one could argue that the fantasy being offered/purchased isn’t that far off from the one bought into by hardcore idol otaku.
Those similarities have prompted some online commenters to wonder if renting Shida’s companionship at Next Ginza might be a much more cost-effective way to spend time with her compared to having to buy CDs in bulk to get raffle tickets for a handshake event, the most common method for otaku to secure face-to-face time with their favorite idol.
As the establishment’s name implies, though, Next Ginza is located in Tokyo’s expensive Ginza neighborhood. Hostess clubs typically have obfuscating pricing systems, but a look at Next Ginza’s website lists a 60-minute session at 6,000 yen (US$42) before 8:30 p.m. and 12,000 yen after. There’s also a VIP course of 15,000 yen-an-hour, plus “royal VIP charges” of either 25,000 or 50,000 yen per group, plus a 3,000-yen fee for designating which hostess you’d like, as opposed to having one assigned to you. Oh, and there’s also a 35-percent “service fee,” and, as required by law, Japan’s 10-percent sales tax, and it’s unclear if any food or beverages are included in all that, or if those are all additional purchases that must be made.
https://twitter.com/_manaka_shida_/status/1530640530245566464Still probably cheaper than that two million-yen idol singer hot spring weekend trip promotion, though.
Source: Twitter/@_manaka_shida_ via Otakomu, Instagram/manaka.shida.98, Yorozoo News
Top image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

“Scary” mass of idol fans break through security at 2016 Tokyo Idol Festival 【Video】
Japan’s most beautiful idol singer faces, with AKB48 barely cracking the top 10【Survey】
Former AKB48 idol singer gets proposed to on first date, says yes, is now married
Former idol singer arrested on fraud charges, police say she found victims through dating apps
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Japan’s largest online flea market reminds users that selling used school swimsuits is prohibited
Aichi city throws year-long 20th birthday bash for giant beckoning cat statue, Hello Kitty invited
Resident Evil’s terrifying Licker becomes a bag in Japan that wants to feed you
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Final Fantasy plushie shoulder bags are fuzzy and functional [Photos]
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】