
I swear, one of these days, OMOTENASHI… Bang, zoom, right to the Moon!
It must be hard going to the Moon, and yet we rarely hear about the failed attempts to reach our rocky orbiting neighbor. Even that one time we sent Tom Hanks and Bill Paxton out there they managed to come back safely.
▼ Just look at these other guys! Playing golf like it’s some kind of country club…
But reaching the Moon clearly remains one of humankind’s greatest endeavors as only three nations have sent a spacecraft there so far: The U.S., Russia, and China. On 16 November, Japan set out to be the fourth with its OMOTENASHI unmanned spacecraft intended to land on the lunar surface.
The name OMOTENASHI is short for Outstanding MOon exploration TEchnologies demonstrated by NAno Semi-Hard Impactor. However, this great leap for acronyms is also a Japanese term that represents the spirit of hospitality which originated in tea ceremonies and became something of a buzzword in the run-up to the Tokyo Olympics.
On the other hand, the Japanese word “omote” can also mean “surface” or the “face” of something. When combined with the Japanese word “nashi” which can mean “none” or “nothing” the craft also had the foreboding homophonic meaning of “no surface” as in this thing won’t be reaching the lunar surface.
Shortly after OMOTENASHI detached from its American-made rocket that launched from Kennedy Space Center, communication with ground control was unstable. The problem persisted throughout its journey and its scheduled touchdown on the Moon on 21 November was declared impossible.
▼ News report showing a computer simulation of OMOTENASHI in inaction
The reason was that the communication issues made it difficult for the ground crew to orient the craft’s solar panel towards the Sun to recharge its battery – or to beat this linguistic dead horse a bit more: the Sun was making contact with “no surface” of the panels. This made it so that OMOTENASHI couldn’t adjust its trajectory and decelerate to the 180 kilometers per hour (112 miles per hour) needed to safely crash land on the Moon.
JAXA will continue to monitor the craft and if the situation improves, they may make a last-ditch attempt to bring OMOTENASHI down on the Moon. However, as things stand now, the lunar landing portion of this mission is considered a failure.
Readers of the news online were sympathetic that such an ambitious project didn’t work out, but less sympathetic over the choice of names for such a spacecraft.
“Why did they call something going to the surface of the Moon that?”
“They gave ‘omotenashi’ a bad name.”
“Maybe if they’d called it OMOTEARI [Japanese word for ‘surface present’], its solar panels would’ve known to face the Sun.”
“I guess the space environment was MOTENASHI [Japanese word for ‘not attractive’].”
“I heard they were having control issues but I didn’t know it was so bad.”
“Next time you try this, call it OMOTEMUKI [Japanese word for ‘towards the surface’].”
“That wasn’t a very good name.”
“Oh, they named it after the catchphrase from one of the lamest Olympics in history.”
“I heard that from the start the probability of this succeeding was under 10 percent, so as long as they learn from their mistakes it’s OK.”
“It’s all a learning process. It’s only over when they give up completely.”
It’s unfortunate because had OMOTENASHI reached the surface of the Moon, it would have become the smallest craft in history to have done so, measuring only 12 x 24 x 37 centimeters (650 cubic inches). On the bright side, it still looks poised to fulfill its other function of taking measurements of radiation levels in the lunar orbit to help the development of long-term plans to build a space station there under NASA’s Artemis program.
So even though what we have here is a failure to communicate, that little guy is still out there doing the best it can to help, and that’s what OMOTENASHI is all about.
Source: NHK News Web, Hachima Kiko
Top image: Pakutaso
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Japanese space agency announces manned lunar craft, plans to start production in 2020
Japan’s JAXA wants to build a fuel processing plant on the surface of the moon
Japan chooses to go to the moon
Trump’s announcement of America-Japan joint space exploration hypes up Japanese netizens
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli director Hayao Miyazaki releases new artworks, still wants to make movies
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Burger King Japan’s Great King Yeti is the latest evolution of One Pounders
Japanese government says country needs more women’s room toilets to meet modern society’s needs
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Expo 2025 mascot Myaku-Myaku to release tastefully erotic photo book
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
The top 10 graduation songs in Japan as chosen by current Japanese high school students
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says