
The ingredients of this Frappuccino, including kelp, don’t just taste great, traditional Japanese culture says they’ll give you blessings for the year to come.
In Japan, the biggest Christmas events and parties take place on December 24, and the country switches over into New Year’s mode pretty quickly after that. That includes Starbucks Japan, which rolled out a new Japanese New Year’s-themed Frappuccino on December 26.
▼ Never ones to have much willpower regarding sweets, we rushed out to try it on launch day.
“Oh, a green Starbucks Japan Frappuccino? It must be matcha-flavored,” you’re probably saying to yourself, and you’re right…or half right…or maybe three quarters right? It depends on how you do the math. The Matcha Genmai Mochi Frappuccino’s base does include matcha green tea (three different kinds of it, to be exact), but it also has genmaicha, brown rice tea, making it a luxurious four-tea blend.
Perched on top is a jiggly dollop of matcha mousse, making the drink look sort of like kagami mochi, the towering stack of rice cakes set out as auspicious decorations at New Year’s in Japan. Speaking of mochi, there are also little bits of yakimochi, toasted rice cake, mixed into the Matcha Genmai Mochi Frappuccino’s base, giving it another connection with Japan’s tradition of eating mochi at New Year’s as a fortuitous symbol of longevity (mochi’s stretchy properties being seen as a metaphor for long life).
There are even two kakushiaji (“hidden flavoring”) contributors: kuromame (sweet black bean) powder and kombu (kelp). Both of these are common elements in osechi ryori, Japan’s classical New Year’s cuisine where every dish has some fortuitous meaning to it (mame is also a Japanese word for “health,” and kombu sounds similar to yorokobu, or “to be happy”).
▼ In keeping with their kakushiaji status, the kuromame powder and kombu aren’t visible.
The drink is both stylish and cute to look at, thanks to its beautiful color and the matcha mousse sort of looking like a cuddly character. The real joy, though, is in the drinking. The mellower bitter aspects of the matcha work very well with the sharper, almost nutty astringency of the brown rice tea, with the milky cream helping to smooth out any contrasting edges and also helping blend in the noticeable mochi/rice notes. Honestly, we couldn’t notice the kuromame and kombu (again, “hidden flavorings”), but even if they weren’t making their individual presences felt, the overall effect of everything together was wonderful.
When we asked the Starbucks staff if they had any customization recommendations, they actually told us their favorite way to drink the 678-yen (US$4.90) Matcha Genmai Mochi Frappuccino is as is, with their only suggestion being to maybe ask for yours to be made with non-fat milk if you want the tea flavor to be even stronger as it meets your taste buds. Either way, though, this is a great Frappuccino to end or start the year with, and it’ll be available until January 17.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]





Seaweed in your green tea Frappuccino? Starbucks Japan has a bold idea for its New Year’s drink
Ultra-premium matcha, koji rice mold star in Starbucks Japanese New Year’s Frappuccino and drinks
Starbucks’ new matcha cheese Frappuccino is here, but can this crazy combo work?【Taste test】
Starbucks Japan’s new melon Frappuccino is part of a Japanese pun-themed dessert menu
Starbucks adds new chewy matcha cake to its menu in Japan for New Year
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Giant Mewtwo statue disappears from real-life Pokémon Center in Japan, may be headed to America
McDonald’s Japan reveals new Pokémon collaboration range, covering McNuggets and lucky bags
Hollywood live-action Naruto movie announces global search for its Naruto, Sasuke, and Sakura
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
A visit to Sri Lanka’s knockoff knockoff Uniqlo (no, we didn’t stutter) to see its rare “Pikachus”
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Don’t judge this Kiki’s Delivery Service book by its cover, because it’s not actually a book!
7-Eleven Japan releases chocolate cookies that taste like freshly baked melon bread
7-Eleven Japan now has Vietnamese banh mi sandwiches, but how do they taste?[Taste test]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Starbucks releases special matcha Frappuccino made with Japan’s first matcha leaves of the year
Starbucks Japan releases a sticky rice and roasted green tea Frappuccino for New Year
Starbucks Japan adds new Sencha Matcha Tea Frappuccino to its menu, but only at 28 locations
Does Starbucks Japan’s new rice cake Frappuccino live up to the hype?
Starbucks celebrates 20 years in West Japan with Matcha Frappuccino and latte drinks in Osaka
Starbucks Japan unveils new matcha cherry blossom Frappuccino for sakura season
This might just be Starbucks Japan’s beat matcha drink ever, and it’s not a Frappuccino【Taste test】
Mochi continues to be Japan’s deadliest New Year’s food, causes two deaths in Tokyo on January 1
Starbucks’ brand-new Meccha Matcha Frappuccino: 20 years in the making, 50 percent more green tea
Starbucks matcha marches into the Via lineup with new, Japan-exclusive green tea drink mix
Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】
Merry matcha! Starbucks Japan adds two subtly changed, deliciously different green tea beverages
Starbucks celebrates Christmas in Japan with a festive matcha Frappuccino
Starbucks Japan reminds us that you can now add jiggly mochi to all your drink orders
All the amazing Japanese Starbucks Frappuccinos SoraNews24 tried in 2018【Taste tests】
Starbucks Japan’s new Matcha Frappuccino: Brilliant beverage or drink disaster?