
The ingredients of this Frappuccino, including kelp, don’t just taste great, traditional Japanese culture says they’ll give you blessings for the year to come.
In Japan, the biggest Christmas events and parties take place on December 24, and the country switches over into New Year’s mode pretty quickly after that. That includes Starbucks Japan, which rolled out a new Japanese New Year’s-themed Frappuccino on December 26.
▼ Never ones to have much willpower regarding sweets, we rushed out to try it on launch day.
“Oh, a green Starbucks Japan Frappuccino? It must be matcha-flavored,” you’re probably saying to yourself, and you’re right…or half right…or maybe three quarters right? It depends on how you do the math. The Matcha Genmai Mochi Frappuccino’s base does include matcha green tea (three different kinds of it, to be exact), but it also has genmaicha, brown rice tea, making it a luxurious four-tea blend.
Perched on top is a jiggly dollop of matcha mousse, making the drink look sort of like kagami mochi, the towering stack of rice cakes set out as auspicious decorations at New Year’s in Japan. Speaking of mochi, there are also little bits of yakimochi, toasted rice cake, mixed into the Matcha Genmai Mochi Frappuccino’s base, giving it another connection with Japan’s tradition of eating mochi at New Year’s as a fortuitous symbol of longevity (mochi’s stretchy properties being seen as a metaphor for long life).
There are even two kakushiaji (“hidden flavoring”) contributors: kuromame (sweet black bean) powder and kombu (kelp). Both of these are common elements in osechi ryori, Japan’s classical New Year’s cuisine where every dish has some fortuitous meaning to it (mame is also a Japanese word for “health,” and kombu sounds similar to yorokobu, or “to be happy”).
▼ In keeping with their kakushiaji status, the kuromame powder and kombu aren’t visible.
The drink is both stylish and cute to look at, thanks to its beautiful color and the matcha mousse sort of looking like a cuddly character. The real joy, though, is in the drinking. The mellower bitter aspects of the matcha work very well with the sharper, almost nutty astringency of the brown rice tea, with the milky cream helping to smooth out any contrasting edges and also helping blend in the noticeable mochi/rice notes. Honestly, we couldn’t notice the kuromame and kombu (again, “hidden flavorings”), but even if they weren’t making their individual presences felt, the overall effect of everything together was wonderful.
When we asked the Starbucks staff if they had any customization recommendations, they actually told us their favorite way to drink the 678-yen (US$4.90) Matcha Genmai Mochi Frappuccino is as is, with their only suggestion being to maybe ask for yours to be made with non-fat milk if you want the tea flavor to be even stronger as it meets your taste buds. Either way, though, this is a great Frappuccino to end or start the year with, and it’ll be available until January 17.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]





Seaweed in your green tea Frappuccino? Starbucks Japan has a bold idea for its New Year’s drink
Ultra-premium matcha, koji rice mold star in Starbucks Japanese New Year’s Frappuccino and drinks
Starbucks’ new matcha cheese Frappuccino is here, but can this crazy combo work?【Taste test】
Starbucks Japan’s new melon Frappuccino is part of a Japanese pun-themed dessert menu
Starbucks adds new chewy matcha cake to its menu in Japan for New Year
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Same name tops lists of most popular dog and cat names in Japan, and there’s probably a reason why
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Tokyo’s insane Garlic Ramen is a meal, and an aroma, you’ll never forget[Taste test]
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Own a piece of anime history with U-Treasure’s Astro Boy gold miniature figure
Tokyo restaurant offers lunches for less than 1 U.S. cent…if you’re good enough at rock-paper-scissors
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Japan has a new cute and clever sunblock for cat lovers
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Starbucks releases special matcha Frappuccino made with Japan’s first matcha leaves of the year
Starbucks Japan releases a sticky rice and roasted green tea Frappuccino for New Year
Starbucks Japan adds new Sencha Matcha Tea Frappuccino to its menu, but only at 28 locations
Does Starbucks Japan’s new rice cake Frappuccino live up to the hype?
Starbucks celebrates 20 years in West Japan with Matcha Frappuccino and latte drinks in Osaka
Starbucks Japan unveils new matcha cherry blossom Frappuccino for sakura season
This might just be Starbucks Japan’s beat matcha drink ever, and it’s not a Frappuccino【Taste test】
Mochi continues to be Japan’s deadliest New Year’s food, causes two deaths in Tokyo on January 1
Starbucks’ brand-new Meccha Matcha Frappuccino: 20 years in the making, 50 percent more green tea
Starbucks matcha marches into the Via lineup with new, Japan-exclusive green tea drink mix
Starbucks’ first-ever Japanese hojicha tea Frappuccino is here, but how’s it taste?【Taste test】
Starbucks celebrates Christmas in Japan with a festive matcha Frappuccino
Merry matcha! Starbucks Japan adds two subtly changed, deliciously different green tea beverages
Starbucks Japan reminds us that you can now add jiggly mochi to all your drink orders
All the amazing Japanese Starbucks Frappuccinos SoraNews24 tried in 2018【Taste tests】
Starbucks Japan brings out a new green tea Frappuccino topped with a whole chocolate mini cake