
We tickle our taste buds with a grotesque-looking but premier version of the infamous “foreigner-repelling food.”
Natto, or fermented soybeans, is an extremely healthy food product consumed regularly in Japan. However, with its pungent smell and sticky texture, many foreigners–and even some Japanese people–naturally shy away from the dish.
Fortunately, our Japanese-language reporter and resident natto lover Takashi Harada doesn’t fall into that category. In fact, his love of natto is so great that while shopping recently he spotted Maboroshi no Natto,” or “Mythical Natto,” in the refrigerated section. As it was his first time ever spying this particular brand, it took all of one second to convince himself that he needed to add it to his shopping basket.
▼ Mythical Natto on sale for 278 yen (US$2.06) for a 90-gram (3.2-ounce) packet
Manufactured by Oshikiri Foods in Ebetsu City, Hokkaido, this natto was “Authentic, homegrown, and researched and developed while dreaming.” He also noticed a red stamp in the lower corner which he later found out referred to its recognition by the Japan Natto Cooperative Society Federation.
In any case, Takashi was used to buying natto in lightweight white packs, so he didn’t quite know what to expect for this one. He flipped the package over to open the seal and a line of text caught his eye. Apparently, in addition to this natto being made from an ultra-rare variety of soybean, its appearance was said to be blue with black spots. The word “grotesque” adapted into Japanese was even used in the description. That decidedly unappetizing detail made Takashi a bit nervous, but there was no going back now.
Regardless, the natto was carefully packaged in a way that begged the consumer to sit back, relax, and take their time enjoying it. Two small packets of natto sauce were also attached to the inner wrapping. As lovely as this outward look seemed, he mentally prepared himself for the fermented beans to come into view.
WHOAH.
It wasn’t quite the level of hideousness that he was expecting, but it was certainly different from any other natto he had seen. The beans’ black luster and special stickiness were on a totally different level.
He placed it side by side with a more typical supermarket variety of natto which is sold in a three-pack of 50 grams each for only 105 yen total. The difference in size was particularly noticeable–the Mythical Natto individual beans were about three times the size of the regular ones. You could also see their enhanced level of stickiness at a glance when peeling off the film covering.
He prepared to take a bite, first without any sauce, to taste their natural flavor. The taste was incredible. Using an old-school anime reference, if regular natto was comparable to Yu Yu Hakusho‘s bulky antagonist Toguro using 30 percent of his strength, Mythical Natto was him at 8o percent–no, make that 100 percent.
Since natto is usually eaten when mixed with a little sauce, he decided that was the next thing to do. He couldn’t quite explain how, but it somehow differed from mixing sauce with regular natto. It was readily apparent that this variety was natto royalty.
Upon trying it now, he was struck by the wholeness he could taste from each individual soybean. They had a definite firmness as well that contrasted nicely with their outer stickiness. It was a super concentrated umami flavor with a hint of sweetness.
For the record, Takashi also tried eating Mythical Natto with rice, but it was so overpoweringly strong that the rice paled in comparison. These beans could truly be a main dish by themselves. He encourages anyone looking for an elevated natto experience to purchase these or a similar “luxury” brand.
We understand, though, that natto in any form might not exactly be everyone’s cup of tea–so perhaps they’d prefer other mythical things like the Tsuchinoko Festival held recently in Gifu Prefecture instead.
Reference: Ohtsuka Farm
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
We tried making natto the old-fashioned way, and the result was unexpected but delicious 【SoraKitchen】
The most expensive natto in Japan – Eating the “black diamonds” of Tanba Kuro【Taste test】
We spice up our fermented soybeans with curry powder flavored natto【Taste Test】
How many times should you mix natto to make it more delicious?
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Secret staff cafeteria in Osaka is one of Japan’s best-kept secrets
Tinder just opened a convenience store in Japan, aimed at adults only
Toei Kyoto Studio Park takes you back in time to Edo period Japan, but all is not what it seems
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
“Disaster”: 2018 Kanji of the Year unveiled by Buddhist monk at Kiyomizudera temple in Kyoto
Potama serves up epic rice balls like no other, and there’s only one store in Tokyo
Tokyo Banana’s Legendary Curry Bread tests the limits of what makes a good karepan 【Taste test】
Nissin’s new Bukkomi Meshi is the guilty pleasure of rice plus instant ramen broth
Harvester Yakumo: A restaurant inspired by the Colonel from KFC
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Could this be the secret to get Americans to actually like natto (Japanese fermented soy beans)?
All-You-Can-Eat Fermented Soybeans for $8.50! Choose From Eight Types of Natto!
We try a new natto coffee ice cream that took 17 months to perfect
Japan’s first made-to-order natto store will make you fermented beans without the putrid smell
Natto-infused ramen is a thing — we tried it, we love it【Taste test】
We head out to Kyoto to eat a delicious crepe crammed with fermented soybeans, rice【Taste Test】
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
We give raw Pepsi another try, learn an important life lesson along the way【Taste test】
What does vegan ramen taste like? We try Veggie Brown Rice Ramen
We eat at a brand new pasta shop with all-you-can-eat tofu run by one of our favorite restaurants