
We tickle our taste buds with a grotesque-looking but premier version of the infamous “foreigner-repelling food.”
Natto, or fermented soybeans, is an extremely healthy food product consumed regularly in Japan. However, with its pungent smell and sticky texture, many foreigners–and even some Japanese people–naturally shy away from the dish.
Fortunately, our Japanese-language reporter and resident natto lover Takashi Harada doesn’t fall into that category. In fact, his love of natto is so great that while shopping recently he spotted Maboroshi no Natto,” or “Mythical Natto,” in the refrigerated section. As it was his first time ever spying this particular brand, it took all of one second to convince himself that he needed to add it to his shopping basket.
▼ Mythical Natto on sale for 278 yen (US$2.06) for a 90-gram (3.2-ounce) packet
Manufactured by Oshikiri Foods in Ebetsu City, Hokkaido, this natto was “Authentic, homegrown, and researched and developed while dreaming.” He also noticed a red stamp in the lower corner which he later found out referred to its recognition by the Japan Natto Cooperative Society Federation.
In any case, Takashi was used to buying natto in lightweight white packs, so he didn’t quite know what to expect for this one. He flipped the package over to open the seal and a line of text caught his eye. Apparently, in addition to this natto being made from an ultra-rare variety of soybean, its appearance was said to be blue with black spots. The word “grotesque” adapted into Japanese was even used in the description. That decidedly unappetizing detail made Takashi a bit nervous, but there was no going back now.
Regardless, the natto was carefully packaged in a way that begged the consumer to sit back, relax, and take their time enjoying it. Two small packets of natto sauce were also attached to the inner wrapping. As lovely as this outward look seemed, he mentally prepared himself for the fermented beans to come into view.
WHOAH.
It wasn’t quite the level of hideousness that he was expecting, but it was certainly different from any other natto he had seen. The beans’ black luster and special stickiness were on a totally different level.
He placed it side by side with a more typical supermarket variety of natto which is sold in a three-pack of 50 grams each for only 105 yen total. The difference in size was particularly noticeable–the Mythical Natto individual beans were about three times the size of the regular ones. You could also see their enhanced level of stickiness at a glance when peeling off the film covering.
He prepared to take a bite, first without any sauce, to taste their natural flavor. The taste was incredible. Using an old-school anime reference, if regular natto was comparable to Yu Yu Hakusho‘s bulky antagonist Toguro using 30 percent of his strength, Mythical Natto was him at 8o percent–no, make that 100 percent.
Since natto is usually eaten when mixed with a little sauce, he decided that was the next thing to do. He couldn’t quite explain how, but it somehow differed from mixing sauce with regular natto. It was readily apparent that this variety was natto royalty.
Upon trying it now, he was struck by the wholeness he could taste from each individual soybean. They had a definite firmness as well that contrasted nicely with their outer stickiness. It was a super concentrated umami flavor with a hint of sweetness.
For the record, Takashi also tried eating Mythical Natto with rice, but it was so overpoweringly strong that the rice paled in comparison. These beans could truly be a main dish by themselves. He encourages anyone looking for an elevated natto experience to purchase these or a similar “luxury” brand.
We understand, though, that natto in any form might not exactly be everyone’s cup of tea–so perhaps they’d prefer other mythical things like the Tsuchinoko Festival held recently in Gifu Prefecture instead.
Reference: Ohtsuka Farm
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
We tried making natto the old-fashioned way, and the result was unexpected but delicious 【SoraKitchen】
The most expensive natto in Japan – Eating the “black diamonds” of Tanba Kuro【Taste test】
We spice up our fermented soybeans with curry powder flavored natto【Taste Test】
How many times should you mix natto to make it more delicious?
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Japanese sandals dyed with real Uji matcha are here to whisk you off your feet
McDonald’s Japan adds new Hello Kitty and Pompompurin drinks to the menu for a limited time
Six ice creams you should try at Baskin-Robbins Japan, according to staff who work there
Where are the most appealing parts of Japan? Prefecture survey investigates
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Lawson convenience store at popular tourist site is one of the most unusual in Japan
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Could this be the secret to get Americans to actually like natto (Japanese fermented soy beans)?
All-You-Can-Eat Fermented Soybeans for $8.50! Choose From Eight Types of Natto!
We try a new natto coffee ice cream that took 17 months to perfect
Japan’s first made-to-order natto store will make you fermented beans without the putrid smell
Natto-infused ramen is a thing — we tried it, we love it【Taste test】
We head out to Kyoto to eat a delicious crepe crammed with fermented soybeans, rice【Taste Test】
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
We give raw Pepsi another try, learn an important life lesson along the way【Taste test】
What does vegan ramen taste like? We try Veggie Brown Rice Ramen
We eat at a brand new pasta shop with all-you-can-eat tofu run by one of our favorite restaurants