
Foreign traveler’s comment about soba slurping sparks some slurping soul searching, and the SoraNews24 reader community weighs in.
Between the lifting of pandemic travel restrictions and the weakness of the yen against foreign currencies, Japan is seeing a huge influx of visitors from overseas these days. It’s great to see people from all over the world getting the opportunity to experience Japanese culture first-hand, but a recent TV interview showed that not every traveler enjoys every aspect of it.
Late last month, an episode of TV Asahi news program Super J Chanel included an interview with a French man who’d eaten at a soba (buckwheat noodle) restaurant in Japan, whose impressions of the dining experience included:
“The sound of people slurping their noodles next to me was irritating.”
This had our Japanese-language staff here at SoraNews24 rethinking their eating habits. While none of them pledged to stop slurping their noodles, they wondered just how widespread this “slurping your noodles is gross” sentiment was in the international community, and whether it might be hampering foreign visitors’ ability to enjoy their time in Japan. So to get a clearer picture, we put the question to you, our readers, in a survey. We’ll get to the result later on in this article, but first, let’s look into the cultural background of Japanese noodle slurping.
For those who weren’t already aware, it’s the custom in Japan to audibly slurp soba. The same goes for udon and ramen, Japan’s other two domestic noodle varieties which also use much longer noodles than Western-style pasta dishes. Slurping is the standard eating method only for Japanese-style noodles, by the way. If you order a plate of spaghetti in a restaurant in Japan and start slurping that up, it’s considered poor table manners.
Slurping might seem out of place for Japan, a country for which “quietly polite” is so often the gold standard for public conduct. There are at least three reasons why Japanese-style noodles get slurped, though. The one most commonly cited in cultural guidebooks is that slurping shows that the diner is enjoying the meal. Really, though, that’s more of a side effect than a deliberate attempt to convey your compliments to the chef. If anything, forcefully amplifying the sounds you make when eating is far more likely to have the restaurant staff asking “Are you OK?” than thinking “You’re welcome!”
The main reason people slurp their noodles is because it’s the easiest, safest, and arguably most delicious way to eat them. In Japan, Japanese-style noodles are always eaten with chopsticks. Unlike forks, chopsticks don’t have prongs, so you can’t easily twirl the noodles up into a circle for a denser, more compact bite. Trying to do so would bring the food up higher onto the sticks and require you to suck them off, but sucking or licking your chopsticks is a faux pas in Japanese etiquette.
Add in the fact that soba, ramen, and udon are most commonly served in a piping hot broth, and you’ve got another reason to slurp: mixing in some air with each mouthful helps cool the noodles down a bit and helps prevent you from scalding the inside of your mouth and searing your taste buds to the point where you can’t taste the delicious food. Speaking of taste, high-level Japanese noodle aficionados assert that when you slurp your noodles, some of the air you’re inhaling passes to your olfactory receptors, and since aroma can affect your sense of taste too, slurping enhances the flavor of the noodles and unlocks their full flavor potential.
Put it all together, and slurping is so ubiquitous at noodle joints in Japan that most Japanese people think nothing of it, and even those who do usually see it in a positive light because it feels like something that should be part of the atmosphere, like the bubbling sound of a hot pot or the sizzle of a grill at a diner.
And yet, we can’t ignore the fact that for those from cultures where all food slurping is considered rude, there might feel irritated as their ears are assaulted with such sounds in a Japanese noodle restaurant. So we put the question to you, our good readers, in a survey on the SoraNews24 Facebook page, where we asked “Does the Japanese custom of audibly slurping soba and other noodles when eating them bother you?”, and you responded with 965 votes, and a pretty clear stance on the matter.
Does the Japanese custom of audibly slurping soba and other noodles when eating them bother you?
● Yes, it does: 11 percent of votes
● No, it doesn’t: 89 percent of votes
Now, we should point out that, as a survey of SoraNews24 readers, this doesn’t necessarily represent the international community as a whole. By nature of coming to a site that’s focused on Japanese culture and society, it’s safe to assume our survey’s participant pool is more attuned to Japanese behavioral norms, and probably more adventurous and culturally curious than average (we assume you all smell very nice too, but that’s unlikely to have had much effect on the survey results). Still, it’s put our Japanese-born coworkers hearts at ease to know that so many of you are so informed on and understanding of this aspect of Japanese culinary culture.
And just to clarify, we’re not trying to dunk on the French man in the TV interview for being bothered by the sounds of slurping, and to his credit, he wasn’t necessarily saying he thought people should stop, just that he didn’t like it. It’s good to know, though, that should the SoraNews24 staff find ourselves seated next to our readers while on a noodle run, we’ll probably be slurping side by side.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter, where he always slurps his soba.



Why do Japan’s noisy-gulp drink commercials exist, and are they gross?【SN24 reader survey】
Is it OK to bite through your ramen noodles while slurping them in Japan? Internet debates
Nissin’s longest instant noodles ever are here to make you slurp like you’ve never slurped before
Japanese restaurant posts nine steps for how you should eat their noodles, but you only need one
We slurped up oodles of chilled noodles with this chain’s “Super Demon size” extra add-on
Studio Ghibli unveils new My Neighbour Totoro Yearly Plate for 2027
New Japanese convenience store rice balls taste like instant noodles [Taste test]
Kyoto temple bans visitors from wearing kimono
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
Starbucks Japan releases new coffee table book featuring 18 of the most unique stores around the country
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
American tourist in Japan arrested on charges of attempted murder and arson
Japan’s Tsukimi One-hand Bento’s name is all wrong, but it still looks entirely delicious
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Japan’s first fall color forecast for 2026 is here!
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Never waste time arguing about what to eat for dinner again with Japan’s Six Noodle Dice【Photos】
The top 10 most popular instant noodle brands at the start of 2021
Cup of noodles for vegans! Japanese Zen Buddhist temple starts selling instant soba and udon
Survey finds top 10 instant noodle brands and flavors, and Cup Noodle isn’t number one?!
Which noodles, other than Okinawa soba, pair best with Okinawa soba broth?【Taste Test】
Noodles Go Gourmet: We Sample “Udon Sashimi” in Tokyo
Ramen broth, but without ramen noodles? Japan’s Nadai Fujisoba takes soba to a bold new place
50-year-old instant noodle recipe is back from the past in Japan for a limited time[Taste test]
Hey, have you eaten the news? – Japanese “noodle newspaper” comes with writing on the soba
Japanese udon noodle-flavor tortilla chips are the latest delicious way to multi-task snack
Why do tourists eat noodles with a green onion instead of chopsticks in this Edo town?
Using tempura as a ramen topping – Blasphemy, or a beautiful idea?【Taste test】
Ramen romance — Five things to remember if you don’t want to blow your noodle date
Noodle maker does everything you can’t: make noodles!
Vending machine noodle ice cream: A retro icon in Japan brings joy to a new generation